1. FOOD / DRINK / TRAVEL / LIFE
ESSENTIAL NUTRIENTS
WITH A NORTHERN TWIST

2. ach issue, Bitten goes the extra mile
to seek out the amazing amongst
us. From road trips to back-yard
bakeries, food slams to farm shops,
Bitten’s signature mix of smart
advice, immersive photography and
expert reporting on food, design,
style and travel will offer practical
ways for our readers and their gang
to step out of the weekly routine, and
to see, hear, feel and taste the world
around them.
What connects our stories? Passion.
E

3. treet food, food slams, farmers’
markets, artisan bread, craft
beer and small batch gin: some
say food and drink is having a
moment.
We disagree. Bitten isn’t about
food as fad; drink as fashion. It’s
about the constants: real people,
driven by a passion to bring
something amazing into the
world.
Butchers. Bakers. Real ale
makers. Bitten is about
reconnecting to the stuff we
consume in a curious, intelligent
and celebratory way. It’s about
going upstream to the source.
It’s about finding the stories,
people and passions that truly
nourish us all. Stories that weave
through food, drink, travel and
culture. And it’s driven by an
honest desire to go off grid and
bring home the bacon.
Bitten will seek out the region’s
best producers, providers and
personalities - working with
a team of truly great writers,
illustrators, home economists
and photographers.
Bitten is a food and drink
magazine for people who eat
and drink.
Food and DRINK
S

4. esigners, dreamers, makers,
schemers: Bitten celebrates the
best of the northwest’s resurgent
creative economy, its genuinely
inspiring start-ups, and its
tenacious heritage brands.
We explore teeming cities and
tranquil islands with a forensic
desire to share our discoveries.
We focus on the things that
genuinely interest us, the
stories and the stuff that have
remained stubbornly off the
radar for too long. And we’ll tell
it like it is.
We believe people are hungry
for experiences that connect
them to each other. Existing
media often works to a
different agenda. Bitten’s doing
something different: we want
to create unique emotional
connections between our
readers and the people, places
and passions we write about,
every issue.
Bitten is a magazine for people
with an appetite for new
experiences - wherever they
may lead.
LIFE and TRAVEL
D

5. Bitten is a full colour magazine aimed at an urban intelligent readership.
Our readers are curious, opinionated,
influential and engaged: and they care about
the stuff that surrounds them, where they
live, where they relax and what they buy.
They’re switched on, engaged with online and
social media, and passionate about exploring
and experiencing city life and weekend
adventures.
Mostly, but not exclusively, they sit in the
25-45 age bracket. They’re pretty evenly split,
gender wise. Independently-minded, they are
avidly interested in:
– Independent retail
– Local food and drink providers
– Respected national and international brands
– Ethical consumerism, organic and
traceable produce
– Cultural travel in the UK and beyond
– Music and the arts
– Consuming big city attractions
– New tech and social media
We, and our readers, are a community
connected by passion - a passion that makes
us, both, want to reach out, prod, poke and peer
around the back of the world around us. It’s
a journey that will be as thrilling as it will be
surprising. And it’s a journey, currently, that no
other publisher is taking. It’s an open road. And
we can’t wait to get moving.
THE facts

6. Bitten will feature in-depth profiles of the
region’s vibrant food and drink landscape:
from farm to table, trawler boat to restaurant,
as well as curated coverage on the stuff that
makes our free-time fun: retail, art and culture,
travel and entertaining at home. Essential
nutrients that keep all our senses working
overtime.
It will not be stuffed with adverts: Bitten will
snag into people’s consciousness because of the
quality of its content. What we write about will
matter to us, and it will matter to our readers.
Editorial will be impartial, honest,
authoritative and opinionated. We aim
to dig deeper, drive further, aim higher:
to go beyond the style-over-content, the
‘lifestyle’ blurb and the fawning advertorial
- and engage, intelligently, with the people
currently responsible for the northwest’s
Renaissance as a place where really great
things are happening. Great things that other
publications are simply missing out on.
Each issue will feature excellent photography,
infographics, illustration, insider columns
and frank comment - to give context and
commentary on the ever-evolving food,
drink and cultural landscape of Liverpool,
Manchester and beyond.
We’re approachable. We’re influential.
You can trust us. Our readers respect
and value our opinion - and we know
how best to share your story with them.
So get in touch, and let’s see how Bitten
can bring your story to our readers.
We’ve lots of ways for you to reach our
followers, we can custom design bespoke
adverts for suppliers who don’t have
creative, advertorials, travel features or
competitions. Talk to us.
Bitten is produced by a team with decades
of experience in the regional publishing
industry, editorial, design and journalism
both digital and print. They’ve been at the
helm of the region’s biggest, best loved titles,
and they’ll bring a sharp editorial integrity to
Bitten - an unflinching desire to cut through
PR hype, and an eye for a truly great
story. Together with a team of Liverpool
and Manchester based writers, bloggers,
photographers and food experts, they’ll map
out the region’s food, drink and leisure offer
without fear or favour. And, no doubt, they’ll
break a few eggs along the way. Bitten will
feel like a national publication, but its focus
(and its heart) will be in the north.
THE INGREDIENTS
get in Touch
WHO’s BEHInD IT