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Consumer Enagement Portfolio Mar10


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Tactix Sales & Marketing...Consumer Engagement is What We Do!

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Consumer Enagement Portfolio Mar10

  1. 1. Consumer Engagement Portfolio: Creating Sales & Consumer Relationships thru Events & Promotions
  2. 2. About Us Tactix Sales & Marketing LLC understands the value of developing consumer relationships and represents platforms that provide incredible engagement opportunities for local and national brands looking to build or strengthen their relationship with African-American consumers. Our first goal is to develop the depth of understanding of the core business objectives of the brands we work with and align the assets of our rightsholder in a way that can enhance sponsor ROI. Larry Jennings, Founder and Director of Sales & Marketing brings thirty years of media sales and sales management experience including colossal events like For Sisters Only (Baltimore), Days of Unity (Philadelphia), Summerfest (Charlotte) and Praise in the Park (Atlanta)—representing millions of dollars in sales and new business relationships for the brands we served.
  3. 3. Capabilities Upscale Urban Events Attendance from 150 – 200,000 Multi-Media Promotion (Social, Broadcast Email, Radio) On-Site Consumer Engagement Licensed Promotional Models Customized Brand Integration & Product Placement
  4. 4. High Quality Events & Venues Tactix Sales & Marketing represents well established rightsholders that set the standard in their field. Sponsors recognize the value that these opportunities represent in growing revenue, engaging new and existing customers, promoting employee morale and fulfilling their sense of community as a brand. Our relationship with vetted events and corporate sponsors helps ensure that each partner has a clear understanding of expectations and commitments and minimizes the guesswork in assessing the pay-off potential of the sponsorship from the outset! Key events in our portfolio include: The White Linen Affair (July 2010) The “Music is My Life”: The Underground Music Tour (August 2010) The Southern Intercollegiate Athletic Conference NYE in the ATL (December 2010) The Ultimate Super Bowl Party (February 2011)
  5. 5. The Stewart Foundation Presents… The White Linen Affair
  6. 6. The 2010 White Linen Affair The Ultimate Party with a Purpose - July 23rd – 25th The White Linen Affair is an incredible convergence of style, intellect, art, culture and entertainment— executed over one powerful weekend in Atlanta, Georgia! From the Literary Café and Couch, Conversation & Cappuccino to the indulgence of the Pleasure Principle—The White Linen Affair expresses the aspirations and expectations of Atlanta’s elite African-American consumers. Guests and participants include local and national celebrities, politicians, business leaders and nearly 2,000 of our closest friends—all for a worthy cause: The Stewart Foundation! The Stats Attendance: Urban Adults 25 – 54 (65% Women/35% Men) Median HHI: $75,000 Education: 90% Hold Undergraduate or Graduate Degrees Venue: Crowne Plaza Ravinia-Perimeter Projected Attendance: 2000+ Sponsorship Rights: Various/Customized to ROI targets
  7. 7. The Red Carpet at The White Linen Affair
  8. 8. The White Linen Affair
  9. 9. “Music is My Life”: The Underground Music Tour Destiny Divine’s production of “Music is My Life”: The Underground Music Tour brings together nearly two dozen national and local Hip Hop and R&B artists who bring a diversity of musical style, swag and local culture to the stage, entertaining intimate gatherings of 400 – 800 independent Adult 21- 35 Hip Hop and R&B fans at each stop! Markets/Dates Chicago Aug 13th Concert/After Party Detroit Aug 14th Concert/After Party St. Louis Aug 15th Concert/After Party Birmingham Aug 16th Concert/After Party Atlanta Aug 17th Concert/After Party Each show takes on a distinctively different flavor, integrating core artists with the best of Indie artists known to the specific market and region, followed by an after-party in each market. This not only provides a high value entertainment opportunity for fans, but provides a tremendous vehicle for establishing/enhancing street credibility with this progressive Urban lifestyle group!
  10. 10. Independent Hip Hop and R&B: The Farm System for Tomorrow’s Stars!
  11. 11. Music is My Life: The Underground Music Tour: Hip Hop & R&B So Cool, It’s Hot!
  12. 12. The SIAC represents some of America’s most revered historically Black colleges and universities, including Tuskegee, Morehouse, Clark Atlanta and Kentucky State and produced luminaries including Dr. Martin Luther King, Samuel L. Jackson, Spike Lee and future NFL Hall of Famer, Shannon Sharpe. Based in Atlanta, Georgia, the SIAC recently took the bold move of relocating it’s basketball tournament to Atlanta; is upgrading the legendary Pioneer Bowl and is implementing dramatic improvements to its sponsor integration into its football program. ØWeekly game attendance averages 70,000 fans Ø60% of attendees are Women/40% are Men Ø60% of attendees are Unmarried (single, widowed or divorced) ØAttendance is multi-generational—Adults 18-59 ØAttendees have an average HHI of $66,000 Ø50% of attendees have college degrees and 25% have advanced degrees Ø25% of attendees have Professional, Sales or Managerial Careers
  13. 13. SIAC Football Rocks
  14. 14. Atlanta Hawks Stars at the SIAC Tournament NBA All-Stars Joe Johnson & Josh Smith
  15. 15. SIAC Sponsors
  16. 16. SIAC Sponsors
  17. 17. RAAP Network of Atlanta
  18. 18. The Ultimate Super Bowl Party
  19. 19. NYE in the ATL-The Ty-Ku Bar
  20. 20. NYE in the ATL Reserved Seating
  21. 21. NYE in the ATL-Happy New Year!
  22. 22. Engage the Market, Build New Relationships, Grow Revenue! “My success has always come from seeking to understand how my clients measure success . Once I understand the metrics, it becomes easier for me to develop creative solutions that can produce the respectable ROI they deserve.” Larry Jennings Atlanta Office: 770 573 2201