Tactix Sales & Marketing LLC understands the value of developing consumer
relationships and represents platforms that provide incredible engagement
opportunities for local and national brands looking to build or strengthen their
relationship with African-American consumers. Our first goal is to develop the
depth of understanding of the core business objectives of the brands we work with
and align the assets of our rightsholder in a way that can enhance sponsor ROI.
Larry Jennings, Founder and Director of Sales & Marketing brings thirty years of
media sales and sales management experience including colossal events like For
Sisters Only (Baltimore), Days of Unity (Philadelphia), Summerfest (Charlotte)
and Praise in the Park (Atlanta)—representing millions of dollars in sales and new
business relationships for the brands we served.
High Quality Events & Venues
Tactix Sales & Marketing represents well established rightsholders that set the standard
in their field. Sponsors recognize the value that these opportunities represent in growing
revenue, engaging new and existing customers, promoting employee morale and fulfilling
their sense of community as a brand. Our relationship with vetted events and corporate
sponsors helps ensure that each partner has a clear understanding of expectations and
commitments and minimizes the guesswork in assessing the pay-off potential of the
sponsorship from the outset!
Key events in our portfolio include:
The White Linen Affair (July 2010)
The “Music is My Life”: The Underground Music Tour (August 2010)
The Southern Intercollegiate Athletic Conference
NYE in the ATL (December 2010)
The Ultimate Super Bowl Party (February 2011)
The Stewart Foundation Presents…
The White Linen Affair
The 2010 White Linen Affair
The Ultimate Party with a Purpose - July 23rd – 25th
The White Linen Affair is an incredible convergence of style, intellect, art, culture and entertainment—
executed over one powerful weekend in Atlanta, Georgia! From the Literary Café and Couch, Conversation
& Cappuccino to the indulgence of the Pleasure Principle—The White Linen Affair expresses the aspirations
and expectations of Atlanta’s elite African-American consumers. Guests and participants include local and
national celebrities, politicians, business leaders and nearly 2,000 of our closest friends—all for a worthy
cause: The Stewart Foundation!
Attendance: Urban Adults 25 – 54 (65% Women/35% Men)
Median HHI: $75,000
Education: 90% Hold Undergraduate or Graduate Degrees
Venue: Crowne Plaza Ravinia-Perimeter
Projected Attendance: 2000+
Sponsorship Rights: Various/Customized to ROI targets
“Music is My Life”: The Underground Music Tour
Destiny Divine’s production of “Music is My Life”: The Underground Music Tour brings together nearly
two dozen national and local Hip Hop and R&B artists who bring a diversity of musical style, swag and
local culture to the stage, entertaining intimate gatherings of 400 – 800 independent Adult 21- 35 Hip Hop
and R&B fans at each stop!
Chicago Aug 13th Concert/After Party
Detroit Aug 14th Concert/After Party
St. Louis Aug 15th Concert/After Party
Birmingham Aug 16th Concert/After Party
Atlanta Aug 17th Concert/After Party
Each show takes on a distinctively different flavor, integrating core artists with the best of Indie artists
known to the specific market and region, followed by an after-party in each market. This not only
provides a high value entertainment opportunity for fans, but provides a tremendous vehicle for
establishing/enhancing street credibility with this progressive Urban lifestyle group!
Independent Hip Hop and R&B:
The Farm System for Tomorrow’s Stars!
Music is My Life: The Underground Music Tour:
Hip Hop & R&B So Cool, It’s Hot!
The SIAC represents some of America’s most revered historically Black colleges and universities,
including Tuskegee, Morehouse, Clark Atlanta and Kentucky State and produced luminaries including Dr.
Martin Luther King, Samuel L. Jackson, Spike Lee and future NFL Hall of Famer, Shannon Sharpe.
Based in Atlanta, Georgia, the SIAC recently took the bold move of relocating it’s basketball tournament to
Atlanta; is upgrading the legendary Pioneer Bowl and is implementing dramatic improvements to its
sponsor integration into its football program.
ØWeekly game attendance averages 70,000 fans
Ø60% of attendees are Women/40% are Men
Ø60% of attendees are Unmarried (single, widowed or divorced)
ØAttendance is multi-generational—Adults 18-59
ØAttendees have an average HHI of $66,000
Ø50% of attendees have college degrees and 25% have advanced degrees
Ø25% of attendees have Professional, Sales or Managerial Careers
Engage the Market, Build New Relationships, Grow Revenue!
“My success has always come from seeking to understand how my clients
measure success . Once I understand the metrics, it becomes easier for me to
develop creative solutions that can produce the respectable ROI they deserve.”
Atlanta Office: 770 573 2201