The document provides information about fundraising for bicycle tours that benefit the Arthritis Foundation. It discusses how arthritis is a major cause of disability in the US affecting over 50 million people. It encourages participants to find inspiration from friends, family, and children with juvenile arthritis who are battling the disease. The document provides tips and tools for online fundraising through personal pages, email campaigns, and social media. It also suggests other fundraising ideas and lists Arthritis Foundation staff contacts for support.

1. Fundraising For The
California Coast Classic
&
People’s Coast Classic
Bicycle Tours

2. Arthritis Is
• An umbrella term encompassing over 120 different diseases!
(Osteoarthritis, Rheumatoid Arthritis, Lupus, Fibromyalgia, Juvenile Arthritis etc.)
• The number one cause of disability in the United States,
affecting 50 million Americans or 1 out of every 5 adults you know!
• Not just an elder issue – 2/3 of people living with arthritis are under 65, including 300,000
children!
• Expensive – arthritis costs the US economy $128 billion each
year!
• Local – arthritis affects 5.5 million people in California!
(Full List: http://www.cdc.gov/arthritis/data_statistics/state_data_list.htm)
Why Fight Arthritis?

3. The Arthritis Foundation is the only nationwide, nonprofit health organization helping people take
greater control of arthritis by leading efforts to prevent, control and cure arthritis and related
autoimmune diseases.
• Working towards a cure by spending million annually on innovative research and the
training of new rheumatologists.
• Providing free community education through
seminars, workshop, expos and over 50
free brochures in multiple languages.
The Arthritis Foundation Is

4. • Restoring and preserving mobility through our Programs For Better Living, a suite of
exercise programs (exercise, aquatic exercise, tai chi and walking) designed specifically for
individuals living with arthritis.
• Helping children living with JA "to just be kids," through
special camps, teens retreats and
family education events.
The Arthritis Foundation Is

5. Find Your Inspiration!
Everyone is touched by arthritis. One out of every five adults and more than 300,000 children
are living with arthritis.
Here are a few places to look for inspiration.
Your Friends & Family:
Are you riding in honor of a friend or family member living with arthritis?
Sit down with them and ask them to tell you their
story. Find out how arthritis has affected their
daily life and ask them what they hope will be
accomplished in the future. With their
permission, share what you’ve learned.
Meet Granny E.
Poker shark, story teller, poet,
bargain hunter,
and Rheumatoid Arthritis
warrior since the 1950s

6. Find Your Inspiration!
Children Living with Juvenile Arthritis
More than 300,000 children are living with arthritis. Meet three!
To learn more about Gigi, Erica, and Mia please visit:
http://2012cccnca.kintera.org/honorees
Julia “Gigi” Goetz
Age 10
Gigi always has a big
smile, is a natural leader,
and is a phenomenal
arthritis advocate!
Erica Chaboya
Age 11
Erica is strong, bright,
and passionate about
finding a cure!
Mia Brees
Age 9
Mia is precious, joyful,
and always up for a
challenge!

7. Find Your Inspiration!
Yourself!
Are you living with one of the +100 forms of arthritis? You are an inspiration and proof that
those living with arthritis can do anything!
Your
Photo
Here

8. Get To Know Your HQ
Every participant is provided with their own personal fundraising page and HQ.
Sign in and get to know your HQs:
•Visit www.AFCABikeClassic.org or www.ThePeoplesCoastClassic.org
•Go to the menu bar on the left side of the screen. Select “Main Login” under “My HQ”
•Login using the username and password you created.
•If you’ve forgotten your username or password select the
“Forgot the username and/or Password” Link.
•A reset link will be sent to your email.

9. Online Tools
Every participant is provided with their own personal fundraising page and HQ.
From HQ You Can:
•Personalize Your URL
•Personalize Your Fundraising Page
•Track Your Progress
•Send Emails and Check Your Response Rate
•Pull Donor Reports

10. Your FUN(d)raising Page!
Every participant is provided with their own personal fundraising page.
Use your Personal Page to:
• Tell your story
• Share photos of those who inspire you
• Share arthritis information
• Encourage Donations

11. FUN(d)raising Page Examples

12. Everyone Is A Potential Supporter!
•Aerobics / Spin Instructors
•Attorney
•Baby-sitter / Daycare
Centers
•Banker
•Clubs
•Business Suppliers
•Businesses You Frequent
•Car Dealer / Mechanic
•Children’s Teammates
Parents
•Christmas Card List
•Clients
•College Classmates
•Co-workers
•CPA
•Dentist
•Doctor
•Eye Doctor
•Financial Advisor
•Florist
•Golf Partners
•Grocery Store Manager
•Hair Stylist Manicurist
•Insurance Agent
•Interior Designers
•Junior League
•Kiwanis
•Lawn Service Company
•Lions Club
•Minister / Church Members
•Neighborhood Businesses
•Neighbors
•Parents’ Friends
•Pediatrician
•Pharmacist
•Printer
•Professional Associations
•Psychologist
•Realtor
•Relatives
•Rotary
•Service Organizations
•Sorority/Fraternity
•Spouse’s Business
Associates
•Travel Agent
•Veterinarian
•Wedding List
•Your Business Associates

13. Email Campaigns
Email campaigns are a great way to connect with your supporters.
You can send emails through your HQ by importing your contacts or directly from
your personal email account.
To import your contacts into your HQ, sign into your HQ, select the “Email” tab,
and select “Address Book Import.” The import wizard will walk you through the
importation process.

14. Email Campaigns
There are two sample emails preloaded in your HQ. You can also look over the
sample letters included in the Fundraising Materials. Personalize these template,
the most powerful message will be authentically yours.
A powerful email message includes
• Arthritis Facts
• Why you’re riding
• A request for help
• A link to your personal page
Follow-Up
• It can take three or more asks
• Phone calls can make a difference
• Always say thank you

15. Marching Gifts: Doubling the Fun!
Matching gifts are a great way for your supporters to double their impact!
Ask all of your supporters to check with their employers.
Matching Gifts In Three Easy Steps
1. Donor asks their HR or Finance contact about Matching Gifts.
2. Donor fills out a matching gift form (online or offline), noting your
name and the event name.
3. Company send a matching gift to the Arthritis Foundation that is credited
towards your fundraising goal.
Bonus Tip: Some companies will even double or triple match!

16. Social Media Mania!
Tap into your social media network! Post to Facebook, Twitter, Tumblr, Linked In and any
other network you’re on!
Ways To Use Social Media
•Change your Facebook profile or timeline cover.
•Post photos from training rides, those who inspire you, and those living with arthritis.
•Share arthritis facts.
•Be silly, be goofy, be genuine!
•Let your network know how close you are to your goal.
•Say thank you on social media! Your donors will appreciate the public recognition and it
will remind others that it’s time to donate.
•Always include a link back to your personal page.
Involve your friends!
Do you know a prolific poster or more than one? Ask them to help spread the word to
their network! They can share your posts or create their own. Ask them to include a link to
your personal page and watch the funds roll in!

17. Social Media Mania!
Sources of Social Media Inspiration
The Arthritis Foundation Website
www.Arthritis.org
Share The AF’s Posts
Northern California Office Facebook: www.facebook.com/northerncalarthritis
California Coast Classic Facebook: www.facebook.com/groups/CACoastClassic
People’s Coast Classic Facebook: www.facebook.com/thepeoplescoastclassic
Videos Worth Sharing
• Camp Milagros: http://youtu.be/cJ8AUShci4o
• Breaking Down Old Arthritis: http://youtu.be/sjg_Vkpmo-I
• The California Coast Classic: http://youtu.be/6QCz_WdXuEE
• The People’s Coast Classic: http://youtu.be/tGPpJMJ-2I4
• The Arthritis Foundation YouTube Channel:
http://www.youtube.com/user/ArthritisFdn

18. Social Media Mania!
Sample Messages
Keep your messages short, include photos, and/or links to longer stories. Always have a
link back to your personal fundraising page.
Message One: Training Ride
(Post with training ride photo) What an amazing training ride! There were hills, forests,
and views of the ocean. Best of all was the camaraderie, what an amazing group! Together
we’re bringing the Arthritis Foundation closer to finding a cure. I need your help to get
there: Your URL
Message Two: Kids Get Arthritis Too!
I just returned from the Arthritis Foundation’s Camp Milagros visitor’s day. These kids are
so brave. They deal with pain, shots, infusions, stigma/intolerance, and so much more than
they should have to. Yet, they are still just kids, having a wonderful time making crafts,
swimming, and supporting each other! I’m riding in the CCC/PCC so that these kids can one
day experience a world free of arthritis pain. Help me make this a reality: Your URL

19. Social Media Mania!
Use Your Personal Fundraising Page!
You can link your personal fundraising page to Facebook, Twitter, and dozens of other
social media networks!

20. Other Buck Boosters
Garage Sale
Workplace Donation
Station
Party or Raffle

21. Other Buck Boosters
• Bake Sale
• Club Donations
• Covered Dish Lunch
• Company Silent Auction
• Door-to-Door Campaign
• Dress Down Days at Work
• Fee for Service (Chores for Friends!)
• Gourmet Dinner Party
• Game Night
• Handyman Service
• Neighborhood Car Wash
• Paper Airplane Contest
• School Fundraiser
• Store Front Collections
• Wine Tasting Party
Be Creative And Don’t Count Anything Out!

22. Recommitment Time
Your full fundraising minimum will be due by
Friday, August 23, 2013.
Avoid paying recommitment by starting your fundraising
now and following the tips in this presentation.
Recommitment funds are not lost!
•Keep fundraising until November 15, 2013
•You are eligible for a refund up to the amount you
recommitted.
•You can donate these funds back to the Arthritis
Foundation or seed your 2014 bike ride!

23. Resource List
• Fundraising Handbook
• Fundraising Materials
• www.Arthritis.org
• E-Advocacy
• AF Facebook Pages
• Northern California Office Facebook:
www.facebook.com/northerncalarthritis
• California Coast Classic Facebook:
www.facebook.com/groups/CACoastClassic
• People’s Coast Classic Facebook:
www.facebook.com/thepeoplescoastclassic
• Your fellow participants
• Your local staff

24. Arthritis Foundation Staff
Here to Help You!
Northern California
Beth Miller
bmiller@arthritis.org
(415) 356-5483
Southern California
Amy Robertson
arobertson@arthritis.org
Jill Canova
jcanova@arthritis.org
(323) 954-5750
Pacific Northwest
Tai Lee
tlee@arthritis.org
(206) 547-2707