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Why Advertise/Sponsor Samaritanmag?
- 1. Who We Are Samaritanmag.com is the anti-tabloid, an online magazine that interviews people about the causes they support, in addition to highlighting the charitable initiatives of corporations and small businesses, and the charities themselves. Samaritanmag.com is a cool unintimidating site that gives readers insight into a multitude of causes and hopefully gives them incentive to make a difference in the world, if they aren’t already. we care... samaritanmag.com but we don’t care what the tabloids say
- 2. Who We Are Samaritanmag.com is the anti-tabloid, an online magazine that interviews people about the causes they support, in addition to highlighting the charitable initiatives of corporations and small businesses, and the charities themselves. Samaritanmag.com is a cool unintimidating site that gives readers insight into a multitude of causes and hopefully gives them incentive to make a difference in the world, if they aren’t already. samaritanmag.com
- 3. Just The facts Started by award-winning music journalist Karen Bliss (Billboard, RollingStone.com, MSN), Samaritanmag.com is a content- driven site with high journalistic standards; the stories are original — interviews are conducted with our writers for the online magazine — and not taken or repurposed from other sites, as is often the case in today’s media world. Even short news pieces are only taken from the original press releases. Why is this important? Because Samaritanmag.com articles are fact-checked and comprised of information directly from the source. Samaritanmag.com covers a range of causes; the list is endless from building wells in Africa to a line of clothing for people in wheelchairs to a toxic-free spa for people with cancer and mobility carts for sick or injured animals. samaritanmag.com
- 4. Team of Writers Kim Hughes is an accomplished media professional with a dossier spanning four verticals (print, web, radio, television) and a reputation for journalistic excellence. Over two decades, she has worked as a writer/editor and broadcaster with some of the most prestigious media properties on the planet including NOW Magazine, the Globe & Mail, MSN and the Toronto Star. Kerry Doole is a Toronto-based freelance arts journalist. Over the past four decades, he has written about music, film, travel, books, sports and business for a wide range of consumer and trade magazines, newspapers (including The Globe and Mail and Toronto Star) and websites in Canada, the U.S., the U.K., and his native New Zealand. Kerry is the author of Private Universe, a biography of the band Crowded House, published by Omnibus Press in the U.K.. Nick Krewen is a veteran award-winning Toronto-based writer and author. He has contributed to The Toronto Star, Grammy.com, The Globe & Mail and other prestigious publications, and writes extensively about entertainment. samaritanmag.com
- 5. The Music Community • Building unique content since 2010, Samaritanmag has been a source of in depth interviews and unique perspectives from the music industry. • Among the artists interviewed for the site are Neil Young, The Who’s Pete Townshend, Rush’s Geddy Lee, Bon Jovi’s Richie Sambora, Bryan Adams, Sammy Hagar, Motley Crue’s Nikki Sixx and Vince Neil, Drake, Nelly Furtado, One Direction, Iron Maiden’s Steve Harris, Cody Simpson, Ed Sheeran, Bruce Cockburn, Taylor Swift, P. Diddy, Rob Zombie, Peaches, Nick Carter, Simple Plan, Kate Nash, Danny Fernandes, Tom Cochrane, Buckcherry’s Josh Todd, 30 Seconds To Mars’ Jared Leto, The Tenors, Our Lady Peace’s Raine Maida and many more. • There is also a Charity Song of the Month and Cause Song of the Month samaritanmag.com
- 6. In Depth Interviews SAVVY & SMART STORIES INTELLIGENT BRANDS • Intelligent and fresh cultural reporting that often introduces another side to artists to its readers than other sites cover. • Your brand will engage online with a broad psychographic interested in the good your company is doing. • Authoritative niche content from vetted, authentic voices. samaritanmag.com
- 7. Our Audience This is a site for people who are interested in making a difference, either by finding the cause that speaks to them or by making informed buying decision based on companies’ corporate social responsibility platform. More on a psychographic, than demographic, everyone from Neil Young to Pete Townshend has been intrigued by the site. “I’m proud of you,” Bryan Adams told founder Karen Bliss after checking out the site during an interview. Samaritanmag attracts the following identifiable groups of visitors: 1. 2. the music/entertainment fan 3. the news junkie The socially conscious samaritanmag.com
- 8. Our Audience BOOMERS, GENERATION X GENERATION Y, Z • Enjoy the attention to traditional journalistic reporting. Appreciate integrity. • Growing importance on connectivity and technology as their families and friends relocate far and wide. • Appreciate integrating social issues into their core entertainment news via online social collectivism • Tech fluent, globally aware and more connected than any generation before. • Hyper-connected. They have digital DNA • Voracious consumers of entertainment and lifestyle news. • Media savvy, this group is green, global and supports brands and bands that are socially conscious. • Heavily impact the parents’ purchasing decisions samaritanmag.com
- 9. Quality Content PERSONAL STORIES OPTIMIZED FOR SOCIAL MEDIA • Professionally written stories about the people behind the causes and what draws them to a charity and/or cause • Long-form content and not just 140 character soundbites • Multicultural with a global mindset. • Optimized for mobile browsing. • Easy for audience to share & link to their network • 90,000 Facebook likes and counting • RSS feed available • Contest opportunities • Weekly newsletter samaritanmag.com
- 10. “We Care” About Good Content Surely not everyone cares about the nonsense passing as news on TMZ and other tabloid media? Our changing “We Care” mainpage taglines are fun and flippant, and point up the public’s boredom with outrageous and invasive tabloid coverage. WE CARE…but we don’t care [insert Hollywood star here] gained weight or showed their knickers at a nightclub. Samaritans know there are more important things going on in the world: poverty, HIV/AIDS, cancer, animal welfare, MS, Alzheimers, education, the environment, natural disasters, childhood obesity, and a hundreds of other causes that people are passionate about. samaritanmag.com
- 11. Sponsorship Packages/Partnerships Samaritanmag provides a forum for anyone looking to: *Let consumers know about the good that you are doing *Your company’s corporate social responsibility platform *The products that are eco-friendly or have a charitable component • Launch new products to a socially conscious consumer who is engaged in causes important to them, interested in others, and eager to make informed buying decisions based on your CSR *Promote specific events. *Increase general brand awareness. *Promote and increase direct visitor numbers to their respective websites samaritanmag.com
- 12. Who We Are Does your company support a cause? Do you produce an environmentally-conscious product you want people to know about? Partner with Samaritanmag.com. Take out a banner ad or post a video that highlights the good you are doing at your company. Perhaps you are aligned with a certain cause or give your staff a day off to volunteer or sell a product with a portion of the proceeds going to charity? Consumers want to make informed buying decisions. Given the choice of supporting a company that supports a worthy cause over a similar company that doesn’t and they will choose the “good” one every time. samaritanmag.com