TEDxHRC - Music, Movies & Marketing

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This is the presentation I made at the TEDxHRC. The video will be posted on my site when available.

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TEDxHRC - Music, Movies & Marketing

  1. 1. Music, Movies & Marketing
  2. 2. Marketing Needs Help
  3. 3. 1. Musicians Reinvent & Remix
  4. 4. Rock & Roll Rock Hard rock Country Blues Ballard PsychedeliaInstrumentals Soul Folk Indian Symphonic
  5. 5. Cricket MeetsReality TV
  6. 6. SachetVersion Of A Phone
  7. 7. 2. Entertainers Get Culture
  8. 8. "We didnt do any market researchbut the culture and society at thattime needed and wanted an angryyoung man. Therefore, Zanjeer justhappened"."It captured the mood of the time. Itwas changing and so the angryyoung man was born and thecharacter became the ruling icon forgeneration of young Indians," hesaid."Similarly, Kaun Banega Crorepati,we did not create any phenomenonor set a trend. It was merely areflection of economic liberalisation,consumerism, increasedurbanisation and nuclear familywith working parents," he added.
  9. 9. Bharat IndiaAnti-Change Pro-Change
  10. 10. Whither Authenticity?
  11. 11. 3. Entertainers Excite Emotions
  12. 12. Choose One Of These Numbers 1, 2, 3, 4
  13. 13. Most Of You Will Choose 3
  14. 14. Which Do You Prefer?
  15. 15. "Its really hard to design productsby focus groups. A lot of times,people dont know what they wantuntil you show it to them.“
  16. 16. 4. Fans, Groupies, Devotees, Critics
  17. 17. Nicholas Christakis On Human Networks
  18. 18. September 21, 1995Remember The “Milk Miracle”?
  19. 19. 5. The Rituals That Sell The Music
  20. 20. Brands Are Learning To Dance
  21. 21. 6. Sell For Free
  22. 22. Its Time To Refresh Marketing

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