2. Other Idents
• I looked at the idents of other companies
within the film industry to observe codes and
conventions.
3. Analysis
• All feature text – none rely on picture alone.
• Two feature an image, one does not.
• Universal’s ident is very colourful –
however, on promotional material, it is usually
black and white as not to draw attention from
the actual product.
• Dreamworks animation is one block colour.
Momentum Pictures’ two fonts are different
colours.
4. Making My Ident
• Taking these other idents into consideration, I
made my own.
• I wanted it to feature a picture that would stand
out and be memorable as well as reflect the dark
nature of the film I am producing (much like the
picture on the Dreamworks Animation ident is
rather whimsical – like animation).
• The text would be chosen to stand out and draw
attention. Taking inspiration from Momentum
Pictures, one line would be lower case, the other
upper case.
6. Analysis
• My ident denotes a silhouette of a wolf
standing on a rock, howling. The words ‘fenris
STUDIOS’ are beneath this pictures.
• I made the ident on Photoshop as this
program offers the best editing software, in
my opinion.
• The silhouette was taken from a free clipart
website, meaning there is no copyright
attatched to it.
7. Analysis
• I chose to use a wolf howling as it is a dark,
serious image. It also links to my studio name,
as Fenris was a monstrous wolf in Norse
mythology.
• I chose the name Fenris Studios as it is short
and easy to remember – it also sounds mature
and serious, like the films it would produce.