2. Finding My Target Audience
• To identify my target audience, I conducted a
quesionnaire at the Majestic Cinema in Kings’
Lynn.
3. Questionnaire
1. What is your gender?
Male Female Other
2. What is your age range?
15 a 16 – 25 26-30
31-40 41+ Prefer not to say
3. Do you like psychological thriller movies?
Yes No
7. Analysis
• Twenty one males liked thrillers compared with
sixteen females.
• Of these twenty one males, eleven were between the
age of 16 and 25. Five were between 26 and 30, two
were between the age of 30 and 40 and three were
15 or under.
• Of the sixteen females, seven were between the ages
of 16 and 25. Three were between 26 and 30. Two
were 15 or under. One was in the 30 to 40 age range.
Two preferred not to say their age. One was 41+.
8. What did the questionnaire reveal?
• The questionnaire showed that males were more
likely to enjoy psychological thrillers than
females.
• Young adult men were the most likely to watch
psychological thrillers.
9. Representation Within Existing Trailers
• I looked at three psychological thriller trailers
when researching my target audience; Funny
Games, Jacob’s Ladder and Dead Man’s Shoes.
• In these trailers, men outnumber the women or
women are entirely absent. All the protagonists
are white males.
• There are no ethnic minorities represented in
the trailers I looked at.
10. My Target Audience
• Taking my research into account, I have
identified my target audience.
• The average member of my target audience is a
white male aged between 16 and 25.
• I will base my casting upon the representation I
have seen in the trailers I analysed – my cast will
be primarily male and any women will be
passive with less screen time.
