The document analyzes the conventions used in horror film trailers, posters, and magazine covers. It discusses how the creator researched existing examples to understand conventions and then applied them to their own horror media products. Key conventions included dark color schemes, isolated locations, dramatic scenes, and revealing the film title at the end for trailers. Common poster elements were taglines, images of characters, and credits at the bottom. Magazine covers usually featured people, contrasting colors, and previews of content inside. The creator incorporated these standard horror media conventions across their teaser trailer, poster, and magazine cover design.