2. Solid black
White text contrasts
background allows
against black
details to stand out
background – easy to
and provides a
read and provides
sense of
colour at the top of
darkness, death
the poster.
and the unknown.
Main picture denotes White also used for
a close up of a man’s tagline – it stands out
face. He is wearing but does not
glasses. His face is overshadow the title.
warped, blurred – it
is an unsettling
Red used for the film’s
picture, the light
title. Red on black has
colour of the man’s
connontations of
skin contrasting with
evil, death and
the dark background.
blood/violence. It is
This effect references
also an eye-catching
a special effect used
colour, so viewers will
in the film itself.
be taken in by it.

3. Use of scary language;
“frightening”, “nightmare”. Also offers the
viewer a concept the film will tackle in an
attempt to interest them.
Jacob’s ladder is, in Christianity, the ladder
to heaven. This is, therefore, an ironic
title, as the viewer can see from the poster
that the film will probably feature horror.
Credits are a common convention of
movie posters, often found beneath titles.
No definite release date, suggesting
this may have been released some
months before the film.
The ‘coming soon’ is in red like the title
to differentiate it from the white
credits.
Various idents showing which
companies the film is linked to.