2. Colour
• The colour used in this poster is extremely
dark, however black is not used. The dark
background gives a sense of mystery that
leaves the audience intrigued. The
background and the main image all
compliment each other with the colours all
working in harmony.
• The bright red used for the title
colour allows the title to
contrast the dark navy
background and allows it to
stand out the audience. Bright
colours for the text is used to
allow important information to
stand out to the audience.
3. Fonts
• The font used on this poster is consistent.
• The fount is clear to the audience so the are not left
confused.
• The more important information for the audience is in a
larger font e.g. film title
• The font used uses a square like design and gives a scientific
feel that reflects the film genre of sci-fi
4. Image
• The main image used is of the main character
in the film; allows the audience to recognise
what the poster is advertising due to
recognition of the character from other
products e.g. trailer
• The image appears to be moving; this is
portrayed through a pixelated effect used
behind the character giving the illusion that he
is moving out through the wall
• The character is shown holding a gun. This
shows a connotation of action and violence and
tells the audience what type of action is going to
be apparent in the film. It also reflects the
genre of action.
5. What I Have Learnt.
• A pixelated effect will give the illusion of movement
• A dark colour for the background and image will give
a mysterious feel to the product, leaving the
audience intrigued
• Contrasting colours used for text will allow the
important text e.g. title to stand out to the audience.
From analysing this poster I will incorporate the things that I
have learnt into my final ancillary task to increase the
effectiveness of my final promotional poster.
