Presentation from Discovery Day in Milan 2017

1. Copyright © 2016 Splunk Inc.
Benvenuti
Splunk Discovery Day
Milano 28 marzo 2017

2. YOUR DEDICATED TEAM IN 2017
Eric LECOQ – A.V.P, South EMEA
Curzio TREZZANI – General Business Account Manager, South EMEA
Romain ANDRIEUX – Sales Engineer Manager, South EMEA
Guillemette MARY – Senior Marketing Manager, South EMEA
Luca de GIORGI – Major Account Manager, Italy
Roberto SERRA – Major Account Manager, Italy
Chiara FUMAGALLI – Enterprise Account Manager, Italy
Cristian LOTTI – Sales Engineer, Italy
Stefano RADAELLI – Sales Engineer, Italy

3. Splunk Company Overview
Company
• Global HQs:
- San Francisco
- London
- Hong Kong
• 2,700+ employees
globally
• Annual Revenue:
$950.5M (YoY +42%)
• NASDAQ: SPLK
Products
• Free trial to massive scale
• Splunk products:
- Splunk Enterprise
- Splunk Cloud
- Splunk Light
- Premium Solutions
Customers
• 13,000+ customers
• Across 110+ countries
• Small to large
organizations
• More than 85 of the
Fortune 100
• Largest license:
- 1+ Petabytes/day

4. Technology Telecommunications Travel and Leisure
Education
Healthcare
Energy and Utilities
Manufacturing
Financial Services and Insurance
Media
Proven at 13,000+ Customers in 110 Countries
85 of the Fortune 100
Retail
Cloud and Online Services
Government

5. Copyright © 2016 Splunk Inc.
Splunk Overview & What’s new ?

6. DRIVING OPERATIONAL
INTELLIGENCE
Roberto Serra
Major Account Manager

7. Auto Banking Healthcare Government
Web Music Retail Hotel Telecom
DIGITAL REVOLUTION

8. Make machine data accessible,
usable and valuable to everyone.

9. Disruptive Approach to Unstructured Data
Structured
RDBMS
SQL Search
Schema at Write Schema at Read
Traditional Splunk
ETL Universal Indexing
Volume Velocity Variety
Unstructured

10. Fully Integrated Enterprise Platform
HA / DR Admin Data Security Apps SDKs/APIScale
Collect
Data
Index
Data
Enrich
Data
Search &
Explore
Analyze
& Predict
Report &
Visualize
Alert &
Action

11. Reactive
Proactive
Proactive
Monitoring
and Alerting
Real-Time
Business
InsightOperational
Visibility
Search
and
Investigate
The path to Operational Intelligence

12. Splunk Cloud & Splunk Enterprise 6.5
Easier Data
Prep & Analysis
Fast & simple analysis
for a wide range of users
Extended Platform
and Management
Simplified management
and lower TCO
New Machine
Learning Analytics
Predictive analytics for
business-critical events
New Developer
Resources
Create and certify
enterprise-ready Apps
New Licensing Terms
No metered enforcement -- Free dev/test licenses

13. New Licensing Terms
For Splunk Enterprise and Splunk Cloud Customers
Free Dev/Test Usage
Explore new data sources
and use cases before
moving to production
No Metered Enforcement
Exceeding license terms
does not disrupt Splunk
production operations
New license key available with
6.5 upgrade
Personalized license keys available
to all customers

14. Platform for Machine Data
Application
Delivery
Security,
Compliance
and Fraud
Business
Analytics Internet
of Things and
Industrial
Data
IT
Operations

15. Platform for Machine Data
Application
Delivery
Security,
Compliance
and Fraud
Business
Analytics Internet
of Things and
Industrial
Data
IT
Operations
Security,
Compliance
and Fraud
Business
Analytics Internet
of Things and
Industrial
Data

16. Splunk for IT Operations and App Delivery
Platform for Machine Data
Service
Monitoring
IT
Operational
Analytics
Application
Management
DevOpsIT
Troubleshooting

17. Platform for Machine Data
Splunk IT Service Intelligence
Data-Driven Service Monitoring and Analytics
At-a-Glance
Problem Analysis
Early Warning
on Deviations
Dynamic
Service Models
Seamless Workflow
Integrations
Event
Analytics

18. Platform for Machine Data
Application
Delivery
IT
Operations
Security,
Compliance
and Fraud
Business
Analytics Internet
of Things and
Industrial
Data
Security,
Compliance
and FraudApplication
Delivery
IT
Operations
Business
Analytics Internet
of Things and
Industrial
Data

19. Splunk Security Intelligence
Security and
Compliance
Reporting
Monitor and
Detect Known/
Unknown Threats
Fraud
Detection
Insider
Threat
Incident
Investigations
and Forensics
Security
Analytics

20. Splunk Positioned as a Leader in Gartner 2016 Magic Quadrant
for Security Information and Event Management*
*Gartner, Inc. Magic Quadrant for Secuirty Information and Event Management and Critcical Capbilities for Security Information and Event Management, Oliver Rochford, Kelly M. Kavanaugh, Doby Bussa 10 Augi 2016. This graphic was published by Gartner Inc, as
part of a larger research document and should be evaluated in the context of the entire document. Gartner does not endorse any vendor, product or service depicted in its research publication and not advise technology users to select only those vendors with the
highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research,
including any warranties of merchantability or fitness for a particular purpose.
Four Years Running as a Leader
Furthest overall in Completeness of Vision
Splunk also scores highest in 2016
Critical Capabilities for SIEM report in
all three Use Cases

21. Splunk Positioned as a Leader in Security Analytics Platforms
Splunk is a Leader in
The Forrester Wave™:
Security Analytics
Platforms, Q1 2017*
Splunk receives highest possible
scores in 17 criteria
*The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and
Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a
graphical representation of Forrester's call on a market and is plotted using a detailed
spreadsheet with exposed scores, weightings, and comments. Forrester does not
endorse any vendor, product, or service depicted in the Forrester Wave. Information is
based on best available resources. Opinions reflect judgment at the time and are subject
to change*.

22. Premium Security Solutions
Extensible Analytics &
Collaboration
Enable Rapid
Investigations
Automated Analysis &
Machine Learning
SPLUNK
ENTERPRISE SECURITY
SPLUNK USER
BEHAVIOR ANALYTICS

23. Platform for Machine Data
Application
Delivery
IT
Operations
Security,
Compliance
and Fraud
Business
Analytics Internet
of Things and
Industrial
Data
Security,
Compliance
and FraudApplication
Delivery
IT
Operations
Business
Analytics Internet
of Things and
Industrial
Data

24. Platform for Machine Data
Splunk for Business Analytics
Business
Process Analytics
Customer
Experience
Product
Analytics
Digital
Marketing

25. Platform for Machine Data
Splunk for IoT
Monitoring and
Diagnostics
Safety, Security
& Compliance
Preventative
Maintenance
Asset Performance
Management

26. The Splunk Portfolio
Platform for Operational Intelligence
Rich Ecosystem of
Apps & Add-Ons
Splunk Premium
Solutions
Mainframe
Data
Relational
Databases
MobileForwarders Syslog/TCP
IoT
Devices
Network
Wire Data
Hadoop

27. Machine learning-powered analytics for real-time service
insights, simplified operations and root-cause isolation

28. What Makes Splunk ITSI Different
Search-Based KPIs
• Easy to write, manage and change
both services and KPIs
• Reflects business and technology
priorities
• Benefit: Rapidly generate and
change KPIs to align service health
with business
Full Fidelity ServiceHealth
• Adaptable and flexible
definitions of service health
• One solution to go seamlessly
from service reports to root
cause, including raw data
• Remains adaptable and yet still
maintains complete historical
context
Universal Data Platform
• Data driven: All IT data including
events, metrics and logs
• Schema on-the-Fly
• Ask any question of the
data
• Fast time-to-value
• Data fidelity

29. Enterprise Machine Data Fabric
Ecosystem
Solutions
Open and
Extensible
Embrace Cloud

30. Splunk IT Service Intelligence
§ Visualize entire tech stack – bare metal through business layer
§ View the entire ecosystem with customized views for execs
§ Apply context to events to prioritize investigation based on impact
Dynamic Service Model
Machine Learning
§ Adaptive threshold automation to minimize false alerts
§ Behavior anomaly alerts to proactively address issues
§ Automatic correlation of data into intelligence, mitigating SME dependency
§ Accelerators minimize SPL coding
§ Trend aggregation to enable rapid visualization
§ Multi KPI Alerts for proactive irregularity identification
Search-Based KPIs
§ Time Series Index
§ Schema on Read
§ Handle any and all data
Platform for Operational Intelligence

31. Paris
Lille
Milan
Lyon
Rome
Toulouse
Nantes
#splunk4Rookies
#splunk4Ninjas
SPLUNK EVENT PAGE

32. • 5,000+ IT and Business Professionals
• 175+ Sessions
• 80+ Customer Speakers
PLUS Splunk University
• Three days: Sept 23-25, 2017
• Get Splunk Certified for FREE!
• Get CPE credits for CISSP, CAP, SSCP
SEPT 25-28, 2017
Walter E. Washington Convention Center
Washington, D.C.
CONF.SPLUNK.COM
.conf2017: The 8th Annual Splunk Conference

33. GRAZIE MILLE !!