SlideShare a Scribd company logo
Turn News into Actionable Intelligence
About Owlin 
Owlin founded 
Selected for: 
(10 out of 365) 
Raised funding 
May 2012 Dec 2012 
Connected first 
pilot customers 
May 2013 
April 2014 
Partnership with
Owlin tracks 700.000+ sources 
worldwide and 24/7 
Primary Sources Secondary Sources 
Expert / Industry 
Blogs 
Financial Inst. 
websites 
Exchange 
websites 
Regulatory 
websites 
NGO Websites 
Government 
Local news 
websites 
Global media 
websites 
Financial news 
websites 
Industry 
Newsletters 
Specialized news 
sources 
Industry reports
Owlin’s Target Market 
Risk & Compliance 
Trading & Brokerage 
Research & CRM
Newsroom API
Case: ASML 
Zoom: 30 July 2014 
On July 30, ASML jumped 11% in half a trading day. 
Dutch investment blogs were initially puzzled. Owlin 
readers knew, though: Owlin carried the market-moving 
news from an American trade letter 1h26m before Dutch 
news sources picked it up (at which point the stock had 
already climbed 7,5%). 
Timeline: 
13:04: Electronics Weekly reports significant 
technological advance of ASML subsidiary Cymer Inc, a 
company acquired by ASML last year. ASML shares start 
creeping up about 20 minutes later 
14:17: Dutch news site IEX asks ‘what is going on?’ 
14:30: Dutch website ‘deaandeelhouder.nl’ is the first to 
re-report the news from Electronics Weekly 
17:00: ASML closes up 11% 
7,6% 
deaandeelhouder.nl 
Owlin 
13:04 (GMT+2) 
14:30 (GMT+2) 
11% 
€ 70,83 
€ 66,32 
€ 61,66
Case: Imtech – Frits & Macziol 
Zoom: 31 January – 21 February 
On February 18 to the 19th at midnight, Imtech announced a fraud 
investigation at its Swiss daughter Fritz & Macziol. The next day Imtech 
opened 6% lower. However, the news around the fraud investigation was 
already on the streets for weeks. But no Dutch news source picked it up 
until then. 
Timeline: 
31 January: Swiss blog inside-it.ch announced fraud investigation at 
Imtech 
03 February: Imtech announces improvement in Germany. 
04/05 February: More Swiss sources are reporting on fraud investigation. 
11/13 February: “Topman Imtech commissaris bij de NS” 
19 February: Via an official press release Imtech announces fraud 
investigation, many sources publish the press release. Imtech drops 6%. 
Owlin 
31 jan 
Owlin 
4/5 feb 
Swiss sources 
ANP | FD | IEX 
18/19 feb
So you are startup, now what? 
Geen tegeltjes wijsheden
Gun Factor 
• Netwerk = 90% 
– Klanten = Ambassadeur 
– Oud collega’s 
– Vrienden 
• Adviseurs 
– Vak experts 
– Start up ervaringen 
– Klanten experts 
• Support 
– Advocaten 
– Belasting Adviseurs 
– Makelaars
Team 
Ideal combination of PhDs, developers & fearless business men 
Business: 20% Product development: 80%
Product 
• Team = 80% 
– Zorg dat de kennis ‘in house’ is 
– Kijk uit voor ‘dependencies’ 
– Iedereen is vervangbaar 
• Focus 
– Product 
– Ontwikkeling (wedloop technische ontwikkeling) 
– Markt 
• Scalability (schaalbaarheid) 
– Hoe snel kan je groeien? 
– Wat zijn je vereisten voor internationaal gaan? 
– Is het gebruikersvriendelijk (self- explanatory) 
Wat is je product?
Klanten 
• Doelgroep 
– Focus 
– Feedback 
– Gun Factor 
• Follow the money 
– Sta open voor nieuwe kansen 
• Geduld
Gospel 
NRC & NRCQ, 3 november 2014 
“Deze Amsterdamse start up is 
sneller dan Bloomberg” 
Financieel Dagblad, 19 april 2014 
“Wij verwachten dat we 
binnen vijf jaar Bloomberg 
kunnen evenaren” 
Dow Jones, 14 december 2012 
“Netherlands’ Owlin seeded with 
$250K for News Dashboard”

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Bob Koster Owlin - dif14 - 12-11-14

  • 1. Turn News into Actionable Intelligence
  • 2. About Owlin Owlin founded Selected for: (10 out of 365) Raised funding May 2012 Dec 2012 Connected first pilot customers May 2013 April 2014 Partnership with
  • 3. Owlin tracks 700.000+ sources worldwide and 24/7 Primary Sources Secondary Sources Expert / Industry Blogs Financial Inst. websites Exchange websites Regulatory websites NGO Websites Government Local news websites Global media websites Financial news websites Industry Newsletters Specialized news sources Industry reports
  • 4. Owlin’s Target Market Risk & Compliance Trading & Brokerage Research & CRM
  • 6. Case: ASML Zoom: 30 July 2014 On July 30, ASML jumped 11% in half a trading day. Dutch investment blogs were initially puzzled. Owlin readers knew, though: Owlin carried the market-moving news from an American trade letter 1h26m before Dutch news sources picked it up (at which point the stock had already climbed 7,5%). Timeline: 13:04: Electronics Weekly reports significant technological advance of ASML subsidiary Cymer Inc, a company acquired by ASML last year. ASML shares start creeping up about 20 minutes later 14:17: Dutch news site IEX asks ‘what is going on?’ 14:30: Dutch website ‘deaandeelhouder.nl’ is the first to re-report the news from Electronics Weekly 17:00: ASML closes up 11% 7,6% deaandeelhouder.nl Owlin 13:04 (GMT+2) 14:30 (GMT+2) 11% € 70,83 € 66,32 € 61,66
  • 7. Case: Imtech – Frits & Macziol Zoom: 31 January – 21 February On February 18 to the 19th at midnight, Imtech announced a fraud investigation at its Swiss daughter Fritz & Macziol. The next day Imtech opened 6% lower. However, the news around the fraud investigation was already on the streets for weeks. But no Dutch news source picked it up until then. Timeline: 31 January: Swiss blog inside-it.ch announced fraud investigation at Imtech 03 February: Imtech announces improvement in Germany. 04/05 February: More Swiss sources are reporting on fraud investigation. 11/13 February: “Topman Imtech commissaris bij de NS” 19 February: Via an official press release Imtech announces fraud investigation, many sources publish the press release. Imtech drops 6%. Owlin 31 jan Owlin 4/5 feb Swiss sources ANP | FD | IEX 18/19 feb
  • 8.
  • 9. So you are startup, now what? Geen tegeltjes wijsheden
  • 10. Gun Factor • Netwerk = 90% – Klanten = Ambassadeur – Oud collega’s – Vrienden • Adviseurs – Vak experts – Start up ervaringen – Klanten experts • Support – Advocaten – Belasting Adviseurs – Makelaars
  • 11. Team Ideal combination of PhDs, developers & fearless business men Business: 20% Product development: 80%
  • 12. Product • Team = 80% – Zorg dat de kennis ‘in house’ is – Kijk uit voor ‘dependencies’ – Iedereen is vervangbaar • Focus – Product – Ontwikkeling (wedloop technische ontwikkeling) – Markt • Scalability (schaalbaarheid) – Hoe snel kan je groeien? – Wat zijn je vereisten voor internationaal gaan? – Is het gebruikersvriendelijk (self- explanatory) Wat is je product?
  • 13. Klanten • Doelgroep – Focus – Feedback – Gun Factor • Follow the money – Sta open voor nieuwe kansen • Geduld
  • 14. Gospel NRC & NRCQ, 3 november 2014 “Deze Amsterdamse start up is sneller dan Bloomberg” Financieel Dagblad, 19 april 2014 “Wij verwachten dat we binnen vijf jaar Bloomberg kunnen evenaren” Dow Jones, 14 december 2012 “Netherlands’ Owlin seeded with $250K for News Dashboard”