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Turn News into Actionable Intelligence
About Owlin 
Owlin founded 
Selected for: 
(10 out of 365) 
Raised funding 
May 2012 Dec 2012 
Connected first 
pilot cust...
Owlin tracks 700.000+ sources 
worldwide and 24/7 
Primary Sources Secondary Sources 
Expert / Industry 
Blogs 
Financial ...
Owlin’s Target Market 
Risk & Compliance 
Trading & Brokerage 
Research & CRM
Newsroom API
Case: ASML 
Zoom: 30 July 2014 
On July 30, ASML jumped 11% in half a trading day. 
Dutch investment blogs were initially ...
Case: Imtech – Frits & Macziol 
Zoom: 31 January – 21 February 
On February 18 to the 19th at midnight, Imtech announced a...
So you are startup, now what? 
Geen tegeltjes wijsheden
Gun Factor 
• Netwerk = 90% 
– Klanten = Ambassadeur 
– Oud collega’s 
– Vrienden 
• Adviseurs 
– Vak experts 
– Start up ...
Team 
Ideal combination of PhDs, developers & fearless business men 
Business: 20% Product development: 80%
Product 
• Team = 80% 
– Zorg dat de kennis ‘in house’ is 
– Kijk uit voor ‘dependencies’ 
– Iedereen is vervangbaar 
• Fo...
Klanten 
• Doelgroep 
– Focus 
– Feedback 
– Gun Factor 
• Follow the money 
– Sta open voor nieuwe kansen 
• Geduld
Gospel 
NRC & NRCQ, 3 november 2014 
“Deze Amsterdamse start up is 
sneller dan Bloomberg” 
Financieel Dagblad, 19 april 2...
Bob Koster   Owlin - dif14 - 12-11-14
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Bob Koster Owlin - dif14 - 12-11-14

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Owlin heeft al een behoorlijke route gevolgd door het Nederlandse Ecosysteem. Ooit meegedaan met Startup Weekend, vervolgens naar Inqubator in Leeuwarden vandaar naar Rockstart, gefinancierd door Noro Venture Capital, eerste klanten als Deloitte en INGbank, en ze gaan maar door. Met wat? Met 'early warning diensten' voor beleggers, verzekeraars en accountants. En ze zijn sneller dan Bloomberg!

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Bob Koster Owlin - dif14 - 12-11-14

  1. 1. Turn News into Actionable Intelligence
  2. 2. About Owlin Owlin founded Selected for: (10 out of 365) Raised funding May 2012 Dec 2012 Connected first pilot customers May 2013 April 2014 Partnership with
  3. 3. Owlin tracks 700.000+ sources worldwide and 24/7 Primary Sources Secondary Sources Expert / Industry Blogs Financial Inst. websites Exchange websites Regulatory websites NGO Websites Government Local news websites Global media websites Financial news websites Industry Newsletters Specialized news sources Industry reports
  4. 4. Owlin’s Target Market Risk & Compliance Trading & Brokerage Research & CRM
  5. 5. Newsroom API
  6. 6. Case: ASML Zoom: 30 July 2014 On July 30, ASML jumped 11% in half a trading day. Dutch investment blogs were initially puzzled. Owlin readers knew, though: Owlin carried the market-moving news from an American trade letter 1h26m before Dutch news sources picked it up (at which point the stock had already climbed 7,5%). Timeline: 13:04: Electronics Weekly reports significant technological advance of ASML subsidiary Cymer Inc, a company acquired by ASML last year. ASML shares start creeping up about 20 minutes later 14:17: Dutch news site IEX asks ‘what is going on?’ 14:30: Dutch website ‘deaandeelhouder.nl’ is the first to re-report the news from Electronics Weekly 17:00: ASML closes up 11% 7,6% deaandeelhouder.nl Owlin 13:04 (GMT+2) 14:30 (GMT+2) 11% € 70,83 € 66,32 € 61,66
  7. 7. Case: Imtech – Frits & Macziol Zoom: 31 January – 21 February On February 18 to the 19th at midnight, Imtech announced a fraud investigation at its Swiss daughter Fritz & Macziol. The next day Imtech opened 6% lower. However, the news around the fraud investigation was already on the streets for weeks. But no Dutch news source picked it up until then. Timeline: 31 January: Swiss blog inside-it.ch announced fraud investigation at Imtech 03 February: Imtech announces improvement in Germany. 04/05 February: More Swiss sources are reporting on fraud investigation. 11/13 February: “Topman Imtech commissaris bij de NS” 19 February: Via an official press release Imtech announces fraud investigation, many sources publish the press release. Imtech drops 6%. Owlin 31 jan Owlin 4/5 feb Swiss sources ANP | FD | IEX 18/19 feb
  8. 8. So you are startup, now what? Geen tegeltjes wijsheden
  9. 9. Gun Factor • Netwerk = 90% – Klanten = Ambassadeur – Oud collega’s – Vrienden • Adviseurs – Vak experts – Start up ervaringen – Klanten experts • Support – Advocaten – Belasting Adviseurs – Makelaars
  10. 10. Team Ideal combination of PhDs, developers & fearless business men Business: 20% Product development: 80%
  11. 11. Product • Team = 80% – Zorg dat de kennis ‘in house’ is – Kijk uit voor ‘dependencies’ – Iedereen is vervangbaar • Focus – Product – Ontwikkeling (wedloop technische ontwikkeling) – Markt • Scalability (schaalbaarheid) – Hoe snel kan je groeien? – Wat zijn je vereisten voor internationaal gaan? – Is het gebruikersvriendelijk (self- explanatory) Wat is je product?
  12. 12. Klanten • Doelgroep – Focus – Feedback – Gun Factor • Follow the money – Sta open voor nieuwe kansen • Geduld
  13. 13. Gospel NRC & NRCQ, 3 november 2014 “Deze Amsterdamse start up is sneller dan Bloomberg” Financieel Dagblad, 19 april 2014 “Wij verwachten dat we binnen vijf jaar Bloomberg kunnen evenaren” Dow Jones, 14 december 2012 “Netherlands’ Owlin seeded with $250K for News Dashboard”

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