This document discusses how Splunk provides data-driven insights into IT operations to support digital transformation. It notes that digital services are causing an explosion in machine-generated data and that insights are needed to keep up. The customer experience is more digital and tied to the digital journey across websites, apps, and devices. Splunk collects machine data from all sources and provides rapid search, correlation, visualization, alerts, and machine learning to gain operational insights that were previously difficult to obtain. It is used by many industries and roles to monitor apps, networks, security, and more. Over 13,000 customers use Splunk in over 110 countries.

1. Copyright © 2016 Splunk Inc.
Willkommen zurück

2. Copyright © 2016 Splunk Inc.
Datengetriebene Einblicke in Ihren
IT-Betrieb zur Unterstützung der
digitalen Transformation
Dirk Nitschke
Senior Sales Engineer

3. DIGITAL
MOBILE
CONNECTED

4. New Digital
Services

5. No way to
differentiate

7. Digital Workspace

8. Causing an Explosion in
Machine-Generated Data
Need insights to move
at warp speed

9. The Customer Experience
is more important than ever

10. The Customer Experience is more important

11. 11
Social Media
Campaign
Visit
Website
Book on
Mobile App
Check-in in
Reception
Connect to
Wifi in Room
Watch TV in
Room
Check-out
On Mobile
The Customer Experience
is the
Digital Experience
The Digital Journey

12. 12
Social Media
Campaign
Visit
Website
Book on
Mobile App
Check-in in
Reception
Connect to
Wifi in Room
Watch TV in
Room
Check-out
On Mobile
Machine Data Binds The Digital Experience
• Errors & Failures
• System Performance
• System Behaviour
• User Journey
The Digital Journey
• Fraudulent Activity
• Security Threats
• More...

13. 13
Simple?

14. 14
ESB
Web Farm
App Server Cluster
Database Farm Mainframe
Cloud Services
Other Services
Authentication

15. 15

16. 16

17. 17

18. 18
War
Room
App
DB
Network
Storage
System
Data
Gathering
War
Room
??
? Now
What?
Outage

19. 19
War
Room
App
DB
Network
Storage
System
Data
Gathering
War
Room
??
? Now
What?
GAINING
INSIGHTS
IS HARD
Human latency: measured in hours or days
Outage

20. Pause: Poll
How much is average cost of a Critical Outage in
Europe?
23.879€
745.441€
115.034€
About a tenner

21. 21
New Solution is Required
Central location
for all machine
data
Data indexed
for rapid
investigation
Correlation,
Analytics &
Visualisation
Real Time
Alerting

22. and...
Machine Learning

23. IT Operational Analytics

24. The number of data sources, data volumes,
and use cases continued to expand driving
increased customer adoption
Leader in ITOA 2015
(for 2nd year in a row)

25. Your IT Ops Backbone
Collect any Machine Data. No Schema
Rapid Search &
Investigation
Advanced
Correlation
Powerful
Visualisation
Real Time
Alerting
Machine
Learning

26. Your IT Ops Backbone
Collect any Machine Data. No Schema
Rapid Search &
Investigation
Advanced
Correlation
Powerful
Visualisation
Real Time
Alerting
Machine
Learning
Incident & Problem
Management
Win, Unix,
Network, Storage
teams
Capacity
Managers
Change, Release
Managers
Developers
& QA
IT
Managers
Compliance
Managers
App Mng

27. Your IT Ops Backbone
Collect any Machine Data. No Connectors. No Schema
Rapid Search &
Investigation
Advanced
Correlation
Powerful
Visualisation
Real Time
Alerting
Machine
Learning
Over 1300 Apps available on splunkbase.com

28. 28
• Logs
• Audit
• Performance
• Availability
Performance Mng
Capacity Mng
Compliance
Incident Mng
Security

29. 29
Collect
• Audit
• Billing
• Peformance
• Configuration
More visibility, security
and reliability of your
migration to the cloud

30. 30

31. 31
Splunk Stream: Performance on the Wire
31
• End/Real User Performance
• Application Performance
• Network Performance
• Transaction Management
• Protocol Payload

32. Built on top of Splunk
Data-driven Service Insights and streamlined Root Cause
Investigation of your Business Services

33. Dynamic Service
Models of your
Business Services

34. Define KPIs on
those Services
based on Raw
Data

35. Adaptive Thresholds
through Machine
Learning & Anomaly
Detection

36. Global Health of
your Services
from Service
Analyser

37. Instant
Investigation
Framework for
Rapid TTR

38. Glass Tables

39. Supporting of 13.000 Customers
13.000+ Customers in 110+ Countries

40. Users complain of
failed checkout
process

41. Checkout Process
Realtime
breakdown of
checkout
process

42. Model user journeys on $1.5 Billion
Online Sales for Load Testing
Enhanced Operational
Intelligence
Collaboration across
all business
Operational
visibility
of issues before
they are reported

43. 43

44. 44
Business Insights & Alerting
44
• Monitors trending of Website activity
including conversion
• Instant alerting if product sells quicker
than is normal
• Able to identify if product is miss-
priced – leading to reduced risk of
bad PR and customer satisfaction
Value:

45. 45
Customer Journeys
45
• All user journeys tracked
end-to-end
• Ability to drilldown to
any order to view the
state
• Provides true user journeys
• Better understanding of
customer interactions
• Provides business with real-
time visibility and metrics
of online channel
Value:

46. #Splunk4Rookies

47. Copyright © 2016 Splunk Inc.
Q&A

48. Copyright © 2016 Splunk Inc.
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