3. 3
Safe Harbor Statement
During the course of this presentation, we may make forward looking statements regarding future events
or the expected performance of the company. We caution you that such statements reflect our current
expectations and estimates based on factors currently known to us and that actual events or results could
differ materially. For important factors that may cause actual results to differ from those contained in our
forward-looking statements, please review our filings with the SEC. The forward-looking statements
made in this presentation are being made as of the time and date of its live presentation. If reviewed
after its live presentation, this presentation may not contain current or accurate information. We do not
assume any obligation to update any forward looking statements we may make. In addition, any
information about our roadmap outlines our general product direction and is subject to change at any
time without notice. It is for informational purposes only and shall not be incorporated into any contract
or other commitment. Splunk undertakes no obligation either to develop the features or functionality
described orto includeany suchfeatureor functionalityina futurerelease.
4. 4
Das Unternehmen Splunk
4
Unternehmen
• Globale HQ:
- San Francisco
- London
- Hong Kong
• 2,700+ Mitarbeiter
weltweit
• Einkünfte pro Jahr:
$ 950.5M (YoY +42%)
• NASDAQ: SPLK
Produkte
• Freie Version bis
Petabytes
• Splunk Produkte:
- Splunk Enterprise
- Splunk Cloud (SaaS)
- Splunk Light
- Premium Solutions
Kunden
• 13,000+ Kunden
• Across 110+ Ländern
• Kleinstfirmen bis
weltweite Organisationen
• 80%+ der Fortune 100
• größte Lizenz:
- 1+ Petabytes/Tag
5. Branchenanerkennung
Big Data
Innovator
2015 SIEM Magic Quadrant
LEADER
2012 Security Market Growth
#1 Worldwide
2012 IT Operations Market Growth
#3 Worldwide
IDC: Splunk #1 in
ITOA
#1
Most
Innovative#4
9. 13
Führende Plattform für Maschinendaten
Jegliche Art Maschinendaten Operational Intelligence
HA Indexes
and Storage
Search and
Investigation
Proactive
Monitoring
Operational
Visibility
Real-time
Business
Insights
Commodity
Servers
Online
Services Web
Services
Servers
Security GPS
Location
Storage
Desktops
Networks
Packaged
Applications
Custom
ApplicationsMessaging
Telecoms
Online
Shopping
Cart
Web
Clickstreams
Databases
Energy
Meters
Call Detail
Records
Smartphones
and Devices
RFID
10. 14
Führende Plattform für Maschinendaten
Jegliche Art Maschinendaten Operational Intelligence
HA Indexes
and Storage
Search and
Investigation
Proactive
Monitoring
Operational
Visibility
Real-time
Business
Insights
Commodity
Servers
Online
Services Web
Services
Servers
Security GPS
Location
Storage
Desktops
Networks
Packaged
Applications
Custom
ApplicationsMessaging
Telecoms
Online
Shopping
Cart
Web
Clickstreams
Databases
Energy
Meters
Call Detail
Records
Smartphones
and Devices
RFID
Jede Größe und Anzahl, jede Lokation,
jede Quelle
Schema-
on-the-fly
Universal
forwarding
Kein
Back-end
RDBMS
Keine Not-
wendigkeit
Daten zu
filtern
11. 15
Verwandelt Maschinendaten in
Operational Intelligence
Reaktiv
Proaktiv
Echtzeit
Geschäfts-
einblicke
Proaktives
Monitoring
und
AlarmierungSuche
und
Erkennung
Operationelle
Sichtbarkeit
12. 16
Technology Telecommunications Travel and Leisure
Education
Healthcare
Energy and Utilities
Manufacturing
Financial Services and Insurance
Media
Einige der 11,000+ Kunden
80%+ der Fortune 100
Retail
Cloud and Online Services
Government
14. 18
Warum Splunk?
FAST TIME-TO-VALUE
EINE PLATTFORM, MEHRERE USE CASES
VISIBILITY ACROSS STACK, NOT JUST SILOS
STELLE DEINEN DATEN JEDE FRAGE
ANY DATA, ANY SOURCE OR DEPLOYMENT MODEL
16. 20
Machine Daten in Vorteile verwandeln
Index Untapped Data: Any Source, Type, Volume
Online
Services Web
Services
Servers
Security GPS
Location
Storage
Desktops
Networks
Packaged
Applications
Custom
ApplicationsMessaging
Telecoms
Online
Shopping
Cart
Web
Clickstreams
Databases
Energy
Meters
Call Detail
Records
Smartphones
and Devices
RFID
On-
Premises
Private
Cloud
Public
Cloud
Ask Any Question
Entwicklung
Security, Compliance
and Betrugserkennung
IT Betrieb
Business Analytics
Industrie 4.0 und
IoT
17. 21
CIO
End User Computing
Infrastructure &
Operations
Security
Analytics / BI / EDW
Architecture
Application
Development
Mobile Apps
Web Ops /
Ecommerce
Cloud Computing Fraud
Compliance
Services and
Customer Support
Business & SaaS App
Management
Server, Storage,
Network
Sales & Marketing
Product and
Engineering
Finance, HR, Legal
Line of Business
Splunk ist überall einsetzbar
18. 22
Integrierte Plattform für Maschinendaten
HA / DR Admin Data Security Apps SDKs/APIScale
Collect
Data
Index
Data
Enrich
Data
Search &
Explore
Analyze
& Predict
Report &
Visualize
Alert &
Action
21. 27
Plattform für Application Delivery
und IT Betrieb
ROOT CAUSE
AND ISSUE
RESOLUTION
PROACTIVE
MONITORING
AND REAL-TIME
ALERTING
DELIVER BETTER
QUALITY CODE
FASTER
CLOUD APP AND
INFRASTRUCTURE
MONITORING
MOBILE APP
TROUBLESHOOTING
USER & USAGE
ANALYTICS
22. 28
Splunk Ranked #1 in Worldwide ITOA Market Share*
• #1 for 2nd year in a row
• Our number of data
sources, volumes & use
cases is driving increased
customer adoption
• IDC expects Splunk to
continue to expand data
sources and use cases
*IDC, Worldwide IT Operations Analytics Software Revenue by Vendor, 2013–2015 ($M)
23. Vodafone erhält End- to-End Einblicke in
kritische Dienste mit Splunk ITSI
Glass table Visualisierungen erlauben
schnelle und praktive Fehlerbehebung
Angepasste Kennzahlgrößen helfen Security-
und Operationsabteilungen sowie Service-
und Prozessverantwortlichen
Einblicke in Services innerhalb
von zwei Tagen, nicht Monate.
25. 32
Apps for Application Delivery and IT Ops
32
Splunk Apps
for VMware and
Exchange
300+ IT Ops and App
Delivery Apps
*nix
Operational Intelligence
for Mobile Apps
26. 33
Index and Analyze Data Across Your Technology Stack
Splunk Add-Ons, Templates and Apps Accelerate Value From Machine Data
API
SDKs UI
Server, Storage,
Network
Virtualization,
Containers
Operating Systems
+ Databases
Custom
Applications
Business
Applications
Cloud Services
Web Intelligence
Mobile
Applications
Stream
Operations and
Service Desks
App Performance
Monitoring
DB Connect
3
28. 35
Eine Plattform für Security Intelligence
35
SECURITY &
COMPLIANCE
REPORTING
REAL-TIME
MONITORING OF
KNOWN THREATS
DETECT
UNKNOWN
THREATS
INCIDENT
INVESTIGATIONS
& FORENSICS
FRAUD
DETECTION
INSIDER
THREAT
Splunk Complements, Replaces and Goes Beyond Existing SIEMs
29. Splunk Positioned as a Leader in Gartner 2016 Magic
Quadrant for Security Information and Event Management*
*Gartner, Inc., 2016 Magic Quadrant for Security Information and Event Management, and Critical
Capabilities for Security Information and Event Management, Oliver Rochford, Kelly M. Kavanagh,
Toby Bussa. 10 August 2016 This graphic was published by Gartner, Inc. as part of a larger
research document and should be evaluated in the context of the entire document. The Gartner
document is available upon request from Splunk. Gartner does not endorse any vendor, product or
service depicted in its research publications, and does not advise technology users to select only
those vendors with the highest ratings or other designation. Gartner research publications consist of
the opinions of Gartner's research organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with respect to this research, including any
warranties of merchantability or fitness for a particular purpose.
▶ Four Years in a Row as a Leader
▶ Furthest overall in Completeness of
Vision
▶ Splunk also scores highest in 2016
Critical Capabilities for SIEM report in all
three Use Cases
30. 37
Splunk Positioned as a Leader in Security Analytics Platforms
Splunk is a Leader in
The Forrester Wave™:
Security Analytics
Platforms, Q1 2017*
Splunk receives highest possible
scores in 17 criteria
3
*The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and
Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a
graphical representation of Forrester's call on a market and is plotted using a detailed
spreadsheet with exposed scores, weightings, and comments. Forrester does not
endorse any vendor, product, or service depicted in the Forrester Wave. Information is
based on best available resources. Opinions reflect judgment at the time and are subject
to change*.
31. 38
Neue und alte Anforderungen
• GDPR
• Gesetzesnovelle zum Schutz kritischer Infrastrukturen
(KRITIS)
• Enpfehlungen der Datenschützer
• ISO 27001
• Überwachen Sie die Logins in die SaaS Dienste, die Sie
nutzen?
3
32. 39
• Simple administration, easy operation and cost savings
• Within One-Week enablement and implementation of 80% of the
systems and nearly all reports
• Elevating TCO by re-using PCI compliance investments for network
operations, application management and back office use cases.
How B+S Card replaced Arcsight with
Splunk
“In addition to the reduced costs, of course, we especially expected to get a tool
that we could administer relatively easily and that could be operated
intuitively.”
— Team leader IT-Operations, B+S Card Services GmbH
33. 40
MBDA Germany Drives Security Intelligence With
Splunk Enterprise Security
• Enabling the security operations center (SOC) team to work very efficiently
• Since deploying ES, the average time to analyze a CERT message has been
reduced from an average of 372 minutes to just 15.
• Real-time alerts identify attacks that would previously have gone undetected
• Analysis of historical data informs future security measures, resulting in a more
resilient security posture overall
““Splunk dramatically reduces security risks at MBDA Germany. The software helps us to work much more
efficiently, gain visibility across our entire network, react more quickly to security breaches and use insights
from our data analysis to inform our future security strategy.”.”
— Head of IT and Project Manager Information Technology, MBDA Germany
34. 41
Optimizing Risk Management
• A single cross-functional SIEM solution for faster and more
comprehensive investigation and resolution of security incidents
• Better protection of customer data
• Operational visibility across multiple platforms
“Splunk Enterprise is a well thought-out solution, designed from the outset for development
and operation, and it delivers immediate results in a number of areas.”
— SIEM General Project Manager, Finanz Informatik GmbH & Co. KG
35. 42
Apps für Security und Compliance
42
Splunk
Enterprise Security
390+
Security Apps
Splunk User
Behavior Analytics
Palo Alto
Networks
FireEye
Symantec
DShield
DNS
OSSEC
NetFlow
Logic
Cisco
Security Suite
F5 Security
PCI
Compliance
Active
Directory
Blue Coat
Proxy SG
38. Platform for Operational Intelligence
Splunk für Business Analytics
Business
Process Analytics
Customer
Experience
Analytics
Product
Analytics
Digital
Marketing
39. How OttoGroup UsesSplunk
Analytics ToImprove CustomerExperience
#2 German Multi-channel B2C Retailer
Monitoring Customer Transactions
Using Machine Data From Over 60 Different Sources
To Improve Customer Experience
Real-time Analytics Of Order Volume,
Value, Completed And Failed Transactions
40. 47
Apps & Features für Business Analytics
Apps, Features & Partners
• DB Connect
• Stream
• ODBC Driver
• Data Models
• Pivot
• Table Set
42. 49
Splunk für Digitalisierung in der Industrie
REMOTE
TROUBLESHOOTING
& PREVENTIVE
MAINTENANCE
SECURITY &
COMPLIANCE
DEVICE USAGE &
CUSTOMER
ANALYTICS
OPERATIONAL
EFFICIENCY
43. 50
Splunk for the IoT and Industrial Data
Monitoring,
Diagnostics
Security,
Safety
& Compliance
Predictive
Maintenance
IT OT IoT
Asset
Lifecycle
Management
44. 51
How VW Visualizes Connected Car Data
VW Data Labs
Connected Car program
Post-sales big data
visualization
Customer loyalty &
retention
IoT analysis & prediction of
customer needs
45. WhyUniCreditusesSplunkfor
Operational Intelligence
7TBs Daily Data from 100+ Data Sources
10,000 Branches, ATMs, Mobile Banking, Apps, Network
Business Planning - Customer Trends,
Market Share Analysis & Regional Business Distribution
Real-time Analytics of ATMs, Mobile Banking,
Transactions, Card Usage and Client Behavior
46. 53
Apps und Features für Industrie 4.0 und IoT
• DBConnect
• REST API and SNMP
Modular Inputs
• Universal Forwarder
for Raspberry Pi
Apps, Features & Partners
REST
47. Platform for Operational Intelligence
The Splunk Portfolio
Rich Ecosystem of
Apps & Add-Ons
Splunk Premium
Solutions
Mainframe
Data
Relational
Databases
MobileForwarders Syslog/TCP
IoT
Devices
Network
Wire Data
Hadoop
54