credits to Internet and book sources for information and data (created for a group/school presentation) Video links broken

2. What are
Advertisements?

5. Advertising or sales presentation relying on exaggerations,
opinions, and superlatives, with little or no credible
evidence to support its vague claims for products and services.
Puffery may be tolerated to an extent so long as it does not
amount to misrepresentation (false claim of
possessing certain positive attributes or of not
possessing certain negative attributes).
PUFFERY

6. Here are some
samples of the appeal
Techniques:

10. This advertising usually
uses funny songs or
jingles, slogans, or
illustrations to catch the
customer’s attention

15. Well-known people and
celebrities are chosen as
product endorsers

19. This kind of advertisement
says that everyone is using
the product, so be among
the majority

23. Information having the
semblance of a scientific fact is
used to describe the product in
this kind of advertisement.
Doctors, dentists, or medical
technologists are used as product
endorsers

28. In this kind of advertisement, it
claims that if the consumer will
buy and use the product, he/she
will be one of the very few who
have purchased a high-quality
product

33. This advertisement
promises a better and more
successful life for those
who will use such product

37. This advertising uses
prizes and bonuses for
product buyers

39. Audio-VisualMedia Advertising
Card
Stacking
Black and White
Fallacy
Corporate
Advertising
CovertAdvertising
Direct
Order
Demonizing
the
Enemy
EmailAdvertising
Dis-information
Emotional
Words
Euphoria
Flag-
waving
Glittering
Generalities
Half
Truth
Interactive
Advertising
Internet
Advertising
Labeling
Name-
calling
Outdoor
Advertising
Performance-
based
Advertising
Folks
Plain
Print
Advertising
Public
Advertising
ServiceMedia

40. Audio-VisualMedia Advertising
Advertisers use audio and visual
media to promote their products.
This is the most commonly used
to influence the masses.
Ex. TV
Commercials, commercial
s on movies, ads on radio

41. Audio-VisualMedia Advertising
Only two choices are presented
before the audience, compelling
them to buy the product. There
are two opposite choices given to
the audience.
Ex. “the elite uses xyz
product”
Black and White
Fallacy

42. GUIDELINES

43. GUIDELINES
1. Identify which products and
services will be beneficial,
harmful, or useless

44. GUIDELINES
2. Know the local laws and
regulations that protect
consumers

45. GUIDELINES
3. Locate reliable
medical, dental, and nursing
services

46. GUIDELINES
4. Apply knowledge acquired
with respect to personal and
environmental health in the
purchase of personal goods
and services

47. additionalguidelines
Buy only medicines
prescribed by
physicians

48. additionalguidelines
Get prescriptions
only from physicians

49. additionalguidelines
Buy products that have
passed the standards set by
the Department of Trade and
Industry and its agency, the
Bureau of Food and Drugs

50. additionalguidelines
Do not buy medical
products and
apparatuses from fake
doctors

51. additionalguidelines
Do not be swayed by
propaganda
advertisements

52. additionalguidelines
Report deceitful health
practices to authorities

53. additionalguidelines
Read the labels of
processed, bottled and
canned goods, and look
for the nutritional values
and expiration dates

54. Francis Cabredo