My music magazine represents young people who enjoy partying and having a carefree lifestyle without portraying them as "drunken teenagers". It features a young musical talent to give its target audience, students living on a budget who see themselves as hedonists, a more positive profile beyond being seen as troublemakers. While some see today's youth as lazy and disrespectful, the magazine challenges this dominant view and represents its audience as young, fun-loving people who enjoy life and may have promising careers ahead of them.