The magazine represents ravers, who are predominantly older teenagers and young adults engaged in the new genre of electronic dance music. While some see ravers as "drunken youths" who are underachieving, the magazine admires the talent and individuality involved in raving. The dominant ideology portrayed of young people is that they lack respect, drink too much, and cause trouble, but the magazine presents an emergent view of electronic artists using their talents to make money and plan for their futures.

1. How does my media product represents particular social groups? Question 2 Ravers

2. Dominant Representation My music magazine presents a fairly Dominant representation of older teenagers and young adults as most of the social group involved would be classed as ‘drunken youths’ that maybe an underachieving but this is a fairly new genre of music and social group, a lot of older people maybe un-aware of raves and such like. However even though they aren't the most sophisticated and nicest of people there is a certain amount of talent and individuality it involves which can be admired by many people.

3. Present Stereotypes of My Genre Gangsters Chavies Trendy boys

4. Dominant Ideology? Dominant ideology for young people today (mainly males) is that they lack respect, are lazy, drink far to much alcohol, unmotivated and cause more trouble than there worth, however, even though some of this maybe correct, the many hundreds of artists in this genre of music are very talented, doing something with there life’s and making a lot of money. So, in some ways, it would be Emergent ideology as the artists are showing there talents and making future plans.