Provides an insight into the Singapore education sector

1. Singapore Education
Landscape
Sonal Singh

2. Structure
- Headed by Ministry of Education - MOE
- MOE controls privately funded institutes as well
Primary Secondary Post SecondaryPre School
6 - 12 years 13 - 18 years 16+ years4 -6 years

3. Structure
- 40% foreign population, large share of expats
- Complex education structure involving multiple curriculum
 Australian
 British
 French
 German
 Indian
 American
 International

5. Market size - Dec 2018
- 359 schools with approximately 436,426 enrolments
- Govt Budget - 21% of Economy, worth SGD 17.4 bn as of 2018
- Percent of population under 24 years of age: 28.82%
- Avg. SGD 21.2 K and upto SGD 50 K per year spent on post secondary
education
- ~ SGD 10 mn per year spent on post secondary education

6. Tuitions
- Competitive environment
- 97% have attended some form of tuition in their student life
- More common in primary education and for Maths and Science

7. Tuition market size - 2018
- SGD 1.1 bn
- Avergare spend, SGD 155 - SGD 255 per month
- 54% spend more than SGD 500 per month
- The quality of tuition received is very much linked to how much one can
afford to pay

8. Trends - Universities
2005 - 2017

9. Trend - Primary & Secondary Schools
1984 - 2017

10. Other challenges
- Complex and fragmented curriculum
- Deciding curriculum is tough
- Changing schools leads to gap in knowledge

11. Recent developments
- MOE trying to reduce burden on students
- Less grading and exams
- Adding more subjects to post-secondary curriculum
- More emphasis on non cognitive skills such as leadership, teamwork

12. Online market areas
- Solutions for Universities and schools
- Hardware & software
- Digital learning
- Science and Maths majorly
- Exam prep
- Primary and Secondary
- Internship
- Tutoring
- Primary and Secondary
- Admissions
- Language Learning

13. Online education players

14. Top Players
- Teamie
Cloud-based social platform that makes learning collaborative & fun, enables educators to engage & teach and drives performance &
behaviour. Estimated annual revenue - $1.2 M
- Commontown
Specializes in Adaptive Learning, Content Management System (CMS), ePortfolio, Web Portal and School Management Solutions.
Estimated annual revenue $ 8.6 M
- Koobits
Provides platform for primary mathematics learning. Estimated annual revenue - $572.8K

15. Continued...
- Learnly
Customer-to-customer learning mobile platform application, connects hometutors/students/parents and has a dashboard
- Littlelives
Student management system for pre-schools
- Tueetor
Automatically matches with a tutor or student based on criteria such as subject, level, qualification, experience and budget/rate.
Estimated annual revenue $526 M

16. Continued...
- Xseed education
Is a curriculum-and training-based learning solution that helps schools improve their teaching techniques. Estimated annual reveue -
$30M
- Geniebook
Platform that provides solved personalized worksheets
- Gnowbe
Provides technical and soft skill courses. Estimated annual revenue $2.5 M

17. Continued...
- Opet Foundation
Builds a blockchain to store the tertiary/college admission data of all high school students. This platform has a range of capabilities
including a digital tutor companion, personalized recommender, etc.
- Miao
App which utilizes blockchain & AI powered chatbots to help solve math questions. Later suggests practice questions.
- Cialfo
SAAS platform helping students secure places at overseas universities. Estimated annual revenue $ 2 M

18. Thank you