SlideShare a Scribd company logo
1 of 23
HOW SLIDESHARE HELPED SIMPLIFY360
BUILD A STRONG GLOBAL BRAND
“Being an SMM product company, social media was the most
natural way for us to communicate our brand. And Slideshare was
the perfect platform to execute our vision. ”
                                    – Deep Sherchan, CMO Simplify360
The Business is a Castle.
Social Profiles are the Towers
defending this Castle.
Share company
           presentations, white papers,
           Research Reports

                                                           Official Blog for PR and
                                                           content Generation




Inform, update,
broadcast, engage                   Simplify360
                                      Website



                                                           Share latest promotional
                                                           Video with fans

                                                  Promote, Engage,
                                                  Advertise

    Simplify360 Online Marketing Grid
At Simplify360, Marketing is
about Strategy and Execution.
Intelligence    Content Venue   Promotional          KPIs
                                 Platforms
                                              • Size of the
  Listen for                                    community.
Simplify360’s
Competition &
   Industry                                   • Level of
  Keywords                                      Engagement.
  Listen on
    Twitter,                                  • No of issues
  Facebook,                                     resolved.
 Blogs, News,

                                              • Amount of product
                                                feedback received.

                                              • Leads Generated or
                                                Actual Sales.

Execution and 360 Degree Reporting:
The evolution of a Social Enterprise.
Success is not easy.
Concept to Content to Creative.
Optimizing and
               Whitepapers,      Visualizing the
              Presentations &       Content
                  Videos



Ideas and
 Stories


                                               Shared on Facebook,
                                                 Twitter, Blogs,
                                                Pinterest, Google
                                                 Plus, and more.



Innovation and creativity is the baseline.
Simplify360 masters it.
The most successful Slideshares
The sky is the limit. A hundred thousand views per
presentation no longer remains the lone benchmark for
celebrity videos. We achieved it for Technical Presentations.
A Look at our Mighty Competition
The beauty is in beating the topper.
We produce better results with concentrated efforts that do
not end in publishing presentations on Slideshare. Our
Content Marketing starts with publishing on Slideshare.
Content Strategy
That Rocked The World
Business is not just about creating few more leads and selling a few
more subscriptions; its about DOMINATION.
Media Coverage achieved by
Simplify360
The SlideShare Journey.
Output that Matters.
81 Slideshares

          Over 2.5 Million Views

          2,730+ Downloads


          251 Direct Leads


Blogs, Twitter and Facebook can complement Slideshare in a big
way
• On an average, 31K + views per Slideshare post

• 22 Slideshare posts promoted by Slideshare as
  ‘Featured Content’ on the Slideshare front page

• 23 Slideshare posts became HOT on at least one
  social network (Twitter, Facebook or LinkedIn)

• Several presentations feature on the first page in
  Google Search for industry keywords



Success Stories with Slideshare
The Business Outcomes
• 3 to 5 strong business leads every week; over 25
  indirect leads.

• Most enterprises know Simplify360 through one
  of our research papers

• Strong branding among agencies; they are our
  regular readers.

• The creation of a premium brand – Simplify360.


The best content rules. The strategy takes it there.
The right choice of platform keeps it at the top.
What Did We do Differently?
How-To & Case Studies
            On Simplify360

            Leadership Presentations

            Research Reports

            How- To
            Generic Social Media
            Presentations

The secret of our success : A strong content plan that publishes
content weekly or bi-weekly
After 2 years of serious effort,
Simplify360 is one of the Most Prominent Brands in the industry.
All hail to The King of Social Media - Slideshare.
For more information:
contact@simplify360.com
www.simplify360.com
Follow our Slideshares at :             twitter.com/simplify360
http://www.slideshare.net/bexdeep
http://www.slideshare.net/simplify360   facebook.com/simplify360

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Social Media Case Study: How Slideshare Helped Simplify360 Build a Strong Global Brand

  • 1. HOW SLIDESHARE HELPED SIMPLIFY360 BUILD A STRONG GLOBAL BRAND “Being an SMM product company, social media was the most natural way for us to communicate our brand. And Slideshare was the perfect platform to execute our vision. ” – Deep Sherchan, CMO Simplify360
  • 2. The Business is a Castle. Social Profiles are the Towers defending this Castle.
  • 3. Share company presentations, white papers, Research Reports Official Blog for PR and content Generation Inform, update, broadcast, engage Simplify360 Website Share latest promotional Video with fans Promote, Engage, Advertise Simplify360 Online Marketing Grid
  • 4. At Simplify360, Marketing is about Strategy and Execution.
  • 5. Intelligence Content Venue Promotional KPIs Platforms • Size of the Listen for community. Simplify360’s Competition & Industry • Level of Keywords Engagement. Listen on Twitter, • No of issues Facebook, resolved. Blogs, News, • Amount of product feedback received. • Leads Generated or Actual Sales. Execution and 360 Degree Reporting: The evolution of a Social Enterprise.
  • 6. Success is not easy. Concept to Content to Creative.
  • 7. Optimizing and Whitepapers, Visualizing the Presentations & Content Videos Ideas and Stories Shared on Facebook, Twitter, Blogs, Pinterest, Google Plus, and more. Innovation and creativity is the baseline. Simplify360 masters it.
  • 8. The most successful Slideshares
  • 9. The sky is the limit. A hundred thousand views per presentation no longer remains the lone benchmark for celebrity videos. We achieved it for Technical Presentations.
  • 10. A Look at our Mighty Competition
  • 11. The beauty is in beating the topper. We produce better results with concentrated efforts that do not end in publishing presentations on Slideshare. Our Content Marketing starts with publishing on Slideshare.
  • 13. Business is not just about creating few more leads and selling a few more subscriptions; its about DOMINATION.
  • 14. Media Coverage achieved by Simplify360
  • 16. 81 Slideshares Over 2.5 Million Views 2,730+ Downloads 251 Direct Leads Blogs, Twitter and Facebook can complement Slideshare in a big way
  • 17. • On an average, 31K + views per Slideshare post • 22 Slideshare posts promoted by Slideshare as ‘Featured Content’ on the Slideshare front page • 23 Slideshare posts became HOT on at least one social network (Twitter, Facebook or LinkedIn) • Several presentations feature on the first page in Google Search for industry keywords Success Stories with Slideshare
  • 19. • 3 to 5 strong business leads every week; over 25 indirect leads. • Most enterprises know Simplify360 through one of our research papers • Strong branding among agencies; they are our regular readers. • The creation of a premium brand – Simplify360. The best content rules. The strategy takes it there. The right choice of platform keeps it at the top.
  • 20. What Did We do Differently?
  • 21. How-To & Case Studies On Simplify360 Leadership Presentations Research Reports How- To Generic Social Media Presentations The secret of our success : A strong content plan that publishes content weekly or bi-weekly
  • 22. After 2 years of serious effort, Simplify360 is one of the Most Prominent Brands in the industry. All hail to The King of Social Media - Slideshare.
  • 23. For more information: contact@simplify360.com www.simplify360.com Follow our Slideshares at : twitter.com/simplify360 http://www.slideshare.net/bexdeep http://www.slideshare.net/simplify360 facebook.com/simplify360