2. DOTLUNG.COMLEARN WITH DOT
CONTENT STRATEGY
Each piece of content must have a purpose:
• Content to Grow
• Content to Sell (Call to Action)
• Content to Build your Brand
6. DIGITAL STRATEGIST
#WORKWITHDOT
By creating a multiplatform digital strategy, I raise your social and
professional status. I build and enhance your very own community
of loyal perspective clients, increasing revenue, overall value, and
ultimately your bottom line.
Introducing a social
strategy
Dialogue —
• Direct meaningful conversation
• Build authentic meaningful
relationships by listening, asking
thoughtful questions & commenting
back
• DM, PM, Messenger
DOTLUNG.COM
#LEARNWITHDOT
7. DOTLUNG.COMLEARN WITH DOT
The Fact
Social media isn’t a one a way street,
its a two way tango! Conversations generate
higher organic reach & awareness.
8. The Hack
Open 1-1 #dialogue in DM, let’s have
more conversations & less announcements.
DOTLUNG.COMLEARN WITH DOT
10. DIGITAL STRATEGIST
#WORKWITHDOT
By creating a multiplatform digital strategy, I raise your social and
professional status. I build and enhance your very own community
of loyal perspective clients, increasing revenue, overall value, and
ultimately your bottom line.
Introducing a social
strategy
Relatable —
• Relatability = More Likeability
• Relatable content is relevant content
= evergreen.
• Make them feel an emotion so they
can relate
DOTLUNG.COM
#LEARNWITHDOT
14. DIGITAL STRATEGIST
#WORKWITHDOT
By creating a multiplatform digital strategy, I raise your social and
professional status. I build and enhance your very own community
of loyal perspective clients, increasing revenue, overall value, and
ultimately your bottom line.
Introducing a social
strategy
Authenticity —
• Your vibe attracts your tribe.
• Authenticity & transparency = real
followers
• Fake it till you make it = fake followers
DOTLUNG.COM
#LEARNWITHDOT
15. DOTLUNG.COMLEARN WITH DOT
The Fact
Honesty is currency in social. 90% of
millennials say brand authenticity is
important. Younger consumers prefer 'real
and organic' over 'perfect and packaged.’
16. The Hack
Use Raw & Real Story Content.
Stay true. Stay you.
DOTLUNG.COMLEARN WITH DOT
18. .
DIGITAL STRATEGIST
#WORKWITHDOT
By creating a multiplatform digital strategy, I raise your social and
professional status. I build and enhance your very own community
of loyal perspective clients, increasing revenue, overall value, and
ultimately your bottom line.
Introducing a social
strategy
Giving value —
• Give give give, give some more value.
• GaryVee’s “Jab Jab Jab Jab, Right Hook”
• Educate, Entertain,Trigger, Inspire,
• “Edutainment” Method
• Give high value + high quality content.
DOTLUNG.COM
#LEARNWITHDOT
19. DOTLUNG.COMLEARN WITH DOT
The Fact
Social media marketing: comes down to one
thing and one thing only. What value are you
providing?
20. The Hack
Take care of the people & the people will
take care of your business.
DOTLUNG.COMLEARN WITH DOT
22. DIGITAL STRATEGIST
#WORKWITHDOT
By creating a multiplatform digital strategy, I raise your social and
professional status. I build and enhance your very own community
of loyal perspective clients, increasing revenue, overall value, and
ultimately your bottom line.
Introducing a social
strategy
Opinion —
• Have an opinion - good, bad or ugly.
• Opinions instigate dialogue,
controversy, conversation, more
opinions spike engagement!
• Brands need to take a stand!
DOTLUNG.COM
#LEARNWITHDOT
23. DOTLUNG.COMLEARN WITH DOT
The Fact
Among millennials surveyed globally,
75% say that brands should contribute to society.
24. The Hack
Let the world know what your brand or
business stands for through words & actions.
DOTLUNG.COMLEARN WITH DOT
27. DIGITAL STRATEGIST
#WORKWITHDOT
By creating a multiplatform digital strategy, I raise your social and
professional status. I build and enhance your very own community
of loyal perspective clients, increasing revenue, overall value, and
ultimately your bottom line.
Introducing a social
strategy
Niche —
• If you target everyone you get no one.
• Tighten your niche for superior
conversion rates to grab the attention of
your market with highly targeted
messaging.
• Find your niche, build your tribe!
DOTLUNG.COM
#LEARNWITHDOT
28. The Hack
Niche down to serve 250 people:
“Smallest Viable Audience”
Use hashtags an inch wide and a mile deep.
DOTLUNG.COMLEARN WITH DOT
30. DIGITAL STRATEGIST
#WORKWITHDOT
By creating a multiplatform digital strategy, I raise your social and
professional status. I build and enhance your very own community
of loyal perspective clients, increasing revenue, overall value, and
ultimately your bottom line.
Introducing a social
strategy
Selling & Scaling —
• Highlight audience’s problem or pain
• Help them focus on the solution you
offer
• Tell how they apply/take action to buy
(CTA)
• System to Scale the Sales!!!
DOTLUNG.COM
#LEARNWITHDOT
31. DOTLUNG.COMLEARN WITH DOT
THE DRAGON’S FORMULA
D
Dialogue
R
Relatability
A
Authenticity
G
Give value
O
Opinion
N
Niche
+ + + + +