Developing An Online Narrative

426 views

Published on

These slides are from a presentation I did for the Williamson County Association of Realtors' Tech Tune-up.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
426
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Developing An Online Narrative

  1. 1. Developing an Online Narrative Ken Partain
  2. 2. Connect With Me Website – WeMakeMarketingEasy.com Facebook – Facebook.com/IPGSearchMarketing Twitter – Twitter.com/kenpartain LinkedIn – Linkedin.com/in/kenpartain Google+ - http://EZ.com/IPGGooglePlus
  3. 3. Agenda
  4. 4. Agenda Your Story
  5. 5. Agenda Your Story What is Social Media?
  6. 6. Agenda Your Story What is Social Media? Why Social Media?
  7. 7. Agenda Your Story What is Social Media? Why Social Media? Have a Plan
  8. 8. Agenda Your Story What is Social Media? Why Social Media? Have a Plan Creating Content
  9. 9. Agenda Top 5 Social Networks
  10. 10. Agenda Top 5 Social Networks Best Practices
  11. 11. Agenda Top 5 Social Networks Best Practices Tools & Resources
  12. 12. Agenda Top 5 Social Networks Best Practices Tools & Resources Measuring Your Success
  13. 13. Your Story
  14. 14. Your Story Set Your Positioninghttp://www.entrepreneur.com/video/223199
  15. 15. Your Story Set Your Positioning Who are you?http://www.entrepreneur.com/video/223199
  16. 16. Your Story Set Your Positioning Who are you? What do you do?http://www.entrepreneur.com/video/223199
  17. 17. Your Story Set Your Positioning Who are you? What do you do? Why does it matter?http://www.entrepreneur.com/video/223199
  18. 18. Your Story Set Your Positioning Who are you? What do you do? Why does it matter? Why are you better?http://www.entrepreneur.com/video/223199
  19. 19. Your Story Set Your Positioning Identify Your Target Audiencehttp://www.entrepreneur.com/video/223199
  20. 20. Your Story Set Your Positioning Identify Your Target Audience Create Personas for Your Customershttp://www.entrepreneur.com/video/223199
  21. 21. Your Story Set Your Positioning Identify Your Target Audience Create Personas for Your Customers Determine Which Networks are Best for Youhttp://www.entrepreneur.com/video/223199
  22. 22. What is Social Media?
  23. 23. What is Social Media? “Social media is about giving you an alternate channel to connect with new or existing customers, demonstrate your expertise, solve problems, or promote products with the goal of providing customer service, building loyalty, and making sales.” - Michael Gray
  24. 24. Why Social Media?
  25. 25. Why Social Media? People buy from people they Know, Like and Trust
  26. 26. Why Social Media? Social Media facilitates:
  27. 27. Why Social Media? Social Media facilitates: Know – Awareness
  28. 28. Why Social Media? Social Media facilitates: Know – Awareness Like – Engagement
  29. 29. Why Social Media? Social Media facilitates: Know – Awareness Like – Engagement Trust – Transaction / Purchase / Referral
  30. 30. Have a Plan
  31. 31. Have a Plan Hub & Spoke
  32. 32. Icon Source - http://www.digitalsurgeons.com/blog/design/social-media-icon-set/
  33. 33. Icon Source - http://www.digitalsurgeons.com/blog/design/social-media-icon-set/
  34. 34. Creating Content (or what to write about and share?)
  35. 35. Creating Content (or what to write about and share?) New Restaurants, Shops and Developments
  36. 36. Creating Content (or what to write about and share?) New Restaurants, Shops and Developments Pictures and Videos
  37. 37. Creating Content (or what to write about and share?) New Restaurants, Shops and Developments Pictures and Videos Local Events
  38. 38. Creating Content (or what to write about and share?) New Restaurants, Shops and Developments Pictures and Videos Local Events Local News
  39. 39. Creating Content (or what to write about and share?) New Restaurants, Shops and Developments Pictures and Videos Local Events Local News Check-ins
  40. 40. The Top 5 Social Networks
  41. 41. The Top 5 Social Networks Facebook
  42. 42. The Top 5 Social Networks Facebook Twitter
  43. 43. The Top 5 Social Networks Facebook Twitter Pinterest
  44. 44. The Top 5 Social Networks Facebook Twitter Pinterest LinkedIn
  45. 45. The Top 5 Social Networks Facebook Twitter Pinterest LinkedIn Google+
  46. 46. Best Practices
  47. 47. Best PracticesBe Respectful
  48. 48. Best PracticesBe RespectfulTreat networks separately
  49. 49. Best PracticesBe RespectfulTreat networks separatelyCustomize your message
  50. 50. Best PracticesBe RespectfulTreat networks separatelyCustomize your messageUpdate and promote accordingly
  51. 51. Best PracticesBe RespectfulTreat networks separatelyCustomize your messageUpdate and promote accordinglyHelp and promote others
  52. 52. Best PracticesBe RespectfulTreat networks separatelyCustomize your messageUpdate and promote accordinglyHelp and promote othersRepurpose content
  53. 53. Best PracticesBe RespectfulTreat networks separatelyCustomize your messageUpdate and promote accordinglyHelp and promote othersRepurpose contentAdd personal notes and pictures
  54. 54. Best PracticesBe RespectfulTreat networks separatelyCustomize your messageUpdate and promote accordinglyHelp and promote othersRepurpose contentAdd personal notes and picturesDont ignore your audience
  55. 55. Best PracticesBe RespectfulTreat networks separatelyCustomize your messageUpdate and promote accordinglyHelp and promote othersRepurpose contentAdd personal notes and picturesDont ignore your audienceDont leave accounts unattended
  56. 56. Best PracticesBe RespectfulTreat networks separatelyCustomize your messageUpdate and promote accordinglyHelp and promote othersRepurpose contentAdd personal notes and picturesDont ignore your audienceDont leave accounts unattendedKeep calm when responding to something negative
  57. 57. Tools & Resources
  58. 58. Tools & Resources Buffer
  59. 59. Tools & Resources Buffer Hootsuite
  60. 60. Tools & Resources Buffer Hootsuite Tweetdeck
  61. 61. Tools & Resources Buffer Hootsuite Tweetdeck Seesmic
  62. 62. Tools & Resources Buffer Hootsuite Tweetdeck Seesmic Google Analytics
  63. 63. Tools & Resources Buffer Hootsuite Tweetdeck Seesmic Google Analytics SocialMediaExaminer.com
  64. 64. Measuring Your Successes
  65. 65. Measuring Your Successes Success Depends on Your Goals
  66. 66. Measuring Your Successes Success Depends on Your Goals Followers Pins Likes Shares Mentions Website Traffic Reach Website Engagement Retweets Sales
  67. 67. Questions?
  68. 68. Connect With Me Website – WeMakeMarketingEasy.com Facebook – Facebook.com/IPGSearchMarketing Twitter – Twitter.com/kenpartain LinkedIn – Linkedin.com/in/kenpartain Google+ - http://EZ.com/IPGGooglePlus
  69. 69. Thank you! Ken Partainkenpartain@wemakemarketingeasy.com 512-651-2963

×