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Building Thought Leadership - Beyond SEO

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Building Thought Leadership - Beyond SEO

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Tips and advice on Thought Leadership how you can become an authority in your industry and drive conversation online about your brand, product or service.

This presentation also covers content marketing and how it is a tactical process vs. thought leadership which is strategic.

Included are examples and tools which you can use in your content marketing strategy and develop thought leadership for your clients.

This talk was presented at Oxon Digital.

Tips and advice on Thought Leadership how you can become an authority in your industry and drive conversation online about your brand, product or service.

This presentation also covers content marketing and how it is a tactical process vs. thought leadership which is strategic.

Included are examples and tools which you can use in your content marketing strategy and develop thought leadership for your clients.

This talk was presented at Oxon Digital.

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Building Thought Leadership - Beyond SEO

  1. Building thought Leadership Beyond SEO Presented by Kunle Campbell Digital Marketing Professional & Founder of Fuzz One Media @KunleTCampbell
  2. CAN YOU DESCRIBE WHAT EACH OF THESE PEOPLE & BRANDS STAND FOR IN A FEW WORDS?
  3. Don’t forget Authorship …Author Rank ?!
  4. Link Building As we know it is on-going Forever…
  5. But what if.. Your competitor does all the above
  6. HOW edge? can you gain a competitive
  7. ha You ad…ve to Le
  8. Lead opinion INFLUENCE THOUGHTS… INNOVATIVE THINKING and NEW IDEAS... LEAD the MINDs of your AUDIENCE
  9. The go al is.s. Leading Mind ILL FOLLOW   LINKS W
  10. Thought LEADERSHIP… “A person or entity   that is recognised by peers for having PROGRESSIVE AND INNOVATIVE IDEAS” Wikipedia
  11. Think…Differently   The   Purple cow The   Spotted zebra
  12. Stand out from the Crowd To Attract attention
  13. You’re boring me!   Don’t Just PARTICIPATE IN THE CONVERSATION…
  14. Drive it!
  15. Thought Leadership is NOT SHAMELESS SELF PROMOTION
  16. THOUGHT LEADERSHIP is NOT Content Marketing But Content Marketing is used to drive it
  17. HOW ca n YOUR  AUTH HOR RANK ORSHIP AUT influence links and rankings?
  18. SETH GODIN: Ranks 1st for ‘marketing blog’ – no mention of marketing blog in title tag or content. Google is rewarding Thought Leaders  
  19. EVEN WITH LOWER RANKINGS Thought Leaders   Are  Likely  to  get     Higher  SERPs  CTR  
  20. ReL=author …a Self fulfilling ‘thought leadership’ prophecy Having a Google+ Profile Helps!
  21. PFFT… AuthorRank it’s Authority that I crave for
  22. #2   USE YOUR Data!
  23. PornMD: IF A COMPANY IN THE PORN INDUSTRY CAN DO IT… MOST CLIENTS HAVE NO EXCUSE!
  24. rightmove overseas: WHAT £250K COULD BUY YOU OVERSEAS IN PARTNERSHIP WITH THE GUARDIAN
  25. INDEED.com: LIST OF 15 COMPANIES WITH THE MOST LISTINGS OF $60K JOBS ON FORBE.COM
  26. Today: Deloitte are ‘football finance experts’ with Football Money League Annual Deloitte:  Use Annual Benchmark Reports to Generate New Business
  27. Deloitte’s Annual Review of Football Finance - Annual"  Now Price: £600 per copy Now have 18 High calibre clients
  28. Kingston Smith ANNUAL REVIEW OF CREATIVE MARKETING AGENCIES ANNUAL BENCHMARK OF THE TOP 50 ADVERTISING AGENCIES TOP 20 chartered accountants 9  out  of  the  50  Agencies  on  list  are  clients!   Annual Publication, since 1990
  29. The wow company SMALL BUSINESS ACCOUNTANTS FOR START-UPS TO £5M TURNOVER BENCHPRESS, BENCHMARKING FOR CREATIVE COMPANIES They Have Picked a niche small  business  +  crea;ve  agencies   And Have stuck to it! h=p://bit.ly/1m-­‐agency  
  30. THE PIONEERS OF Of ‘Corporate Blogging’ The McKinsey Quarterly – ‘BIG’ INSIGHTFUL VISONARY CONTENT
  31. #4   Encourage think your clients to get invo events. Do lved in spe they organ aking ise events ?
  32. #5   Get visual with Images & Video Reinforce your Thought Leadership efforts with Video Promotion & Feature Infographics
  33. We process visual information 60,000x faster in the brain than we do text
  34. #7   Google+ Authorship Reports have Authorship Adoption to be as low as 9% and as high as 17%.  Reinforce your personal authority on the SERPs
  35. James cann Working Hard to become a Thought Leader
  36. Working Hard to become a Thought Leader On start-ups & Entrepreneurship
  37. But… he doesn't seem to have REL=AUTHORSHIP tag?
  38. #8   Flaunt your success On your website or blog Your  website  and  blog  should  be  the   hub  of  all  your  thought  leadership  efforts  
  39. execution and approach Paid Media Owned Media Search PPC Promoted Blog Social PPC Brand Content Facebook Sponsorship Twitter Banners YouTube Retargeting / Google+ LinkedIn Remarketing Converged Slideshare Media Pinterest Instagram Sponsored Brands that ask Customers for shared media Earned Media (Organic) Press Coverage Interview Request Search Rankings Reviews from Happy Clients Awards & Recognition Viral Social Reach
  40. THOUGHT LEADERSHIP blueprint Thought Leadership LEAD THE INFLUENCE Peers Prospects Clients Regulators Industry CONVERSATION Big Message or Survey Benchmark Cause Research Ground Breaking Quarterly Internal Major Finding Data Report Innovation Journals Mining Social Media low cost broadcast medium Twitter Facebook Google+ LinkedIn Pinterest YouTube Slideshare Instagram by-pass mainstream media personal brand & voice advanced engaging content... ...building your following & affiliations establishing expert authority Regular Content Marketing - Blogging - Video - Guest Blogging - Events - Get Published - Book - Quora - Podcasts - Guest Interviews - Public Speaking - Tier 1 - News - Webinars / Hangouts on Podcasts - Seminar & Workshops Coverage - Infographics - eBook - Press Coverage - TV Appearance - Lead Online - Industry/Trade - Columnist Communities Publication(s) Gear 1 Gear 2 Gear 3 Gear 4 Gear 5 Fuzz One Ltd © 2013
  41. credits to... Image Credits: Slide 7 – Spider & Web by rhett maxwell Slide 8 – Chess Background Image by ALAN LEVINE cogdogblog Slide 37 – Image of Gary V speaking by BenLucier Slide 44 – Image of Gary V Speaking by Silicon Prairie News Presentation design by
  42. Contact ME   Kunle Campbell fuzzone.com Tel: +44 (0)1865 6000 62 E-mail: kc@fuzzone.co.uk Twitter: @kunleTcampbell Presented by Kunle Campbell @KunleTCampbell

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