Politiche pubbliche per lo sviluppo imprenditoriale: le esperienze di Napoli e Barcellona

1. Business Evaluation
and creation
Foundation for Development and Technological Innovation

2. So….Who is this guy?
Born in Pontevedra 1974
AGE 9-18 years in: Tetouan; Ceuta; Granada; Pollensa; Palma; Toledo; Madrid
Age 18-31 yrs: lived in: North England; Scotland,Netherlands
Moved to Barcelona age 32
Degrees et al:
1BSC in Economics, 1BA in Business administration 1 MSc international
Marketing, European Venture Contest; EPO Academy, 22@ innovation
Commission
JOBS:
•Picked cucumbers in Toledo (decided to enter university!)
•Barman
•Freelance consultant (internationalisation and business planning)
•International HR for British Aerospace
•IP comercialisation
•Fund Manager (early stage 5 funds)
•STPs
•Director of FUNDITEC

3. IS THIS ENOUGH?

4. IS THIS ENOUGH?

5. So what do we need to
create a business?

6. Clients?/Users
TEAM
Idea
RISK?
NOT JUST
MONEY

7. - STEP 3-Technical Assessment

8. Evaluating the developers
People
• Management
• Education & Training
• Experience
• Entrepreneurialism
• Track record
• Commercial skills

9. Organisation
• Organizational setup
• Networks
• Partnerships
• Previous financial
results (REAL)
• References
The Firm

10. DEALING WITH MONEY
Finance
• Liquidity prognosis
• ROI
• Balance
• External Financial options
• Financial risk
• Required investment

11. WHAT’S OUT THERE?
External market
• Comparable technologies
• Substitutes
• Existing market players
• Market nature (Growth, decline, stability)
• Client identification and needs
• Trend analysis
• Price sensitivity
• Technological expectations
• Product characteristics
• Matching organization to clients

12. BUSINESS STRATEGY
• Strategy and planning
• Method of distribution
and sales
• Marketing plan –
milestones
• Product strategy
• Vision

13. THE NEED FOR INDUSTRIAL
PARTNERS/PRACTITIONERS
Technology
• Patents
• Innovative level
• Industrial feasibility
• Cost efficiency –cost minimization
• Time to market
• Platform
• Level of development
• Technical comparison

15. THINK BEFORE YOU LEAP!
DJ CAT Creative Comons

16. IF YOU DONT THINK AT
LEAST GET A
PARACHOUTE!

18. Remember: A deal is not closed;
until is closed

19. Jim Linwood. Creative Commons

20. Eri Vázquez MSc
Telephone number: +34 93 266 70 91
Fax: +34 93 266 71 42
E-mail address: funditec@funditec.es
Website: http://www.funditec.org
Contact