social media startegy & media plan

1. [Mohamed Abdelrahman ]
[Social media manager]
[Mahammedghaly@gmail.com]
[6/7/19]
Social Media Plan Sample

2. Strengths Weaknesses Opportunities Threats
SWOT Analysis
. .
• Fresh mango
• Good quality
• Delivery
• Varity
• Offline location
• Good package
• Easy to order
• Distribution
• Delivery time
can be late
• Minimum
10Units
• High prices
• We can reach
Thousands of
target audience
• No online
competitors
• Budget isn’t
suitable
• Offline goal is
big!
• Culture of
buying online
fruits isn’t
popular
• No social media
history
S W O T

3. Objective:
- Selling 450 units Day
- 80% offline & 20% online ( 9 online customers & 34 offline customers day for 55 days )
495 online customers & 1870 offline customers

4. Target Audience

5. Age: 22-45
Location: Primary: 5th settlement – Rehab – Madinaty – Nasr city
Secondary: hilioplles - Shikh zayed – 6 october – Maadi – Garden city – Zamalek
Interests & Behavior & Demographics: newly married – Engaged – In relationships – online
shopping – engaged shoppers – organic food – hyper markets – CEOS & Businessmen

6. Prefered platforms

7. Platforms arranged as following:
● Facebook ( Post engagement – Video views – Reach - Traffic – Messages )
● Instagram ( Visit profile – Stories – traffic )
● Linkedin ( Website visits )

8. Tactics

9. A/B Testing Teasing
5 Days
Teasing posts:
3 posts for every personas ( 15 posts ) ( dark posts )

10. Brand awareness
7 Days
2 Posts DAY

11. Consideration Direct sales
43 Days
2 Posts DAY

12. Our main goals
Business objective Social media goal KPIS
Grow the brand
Turn customers into
advocates
Engagement / Awareness Increase: shares, Comments,
@mentions
Drive leads and sales Conversions
Main Focus: Website clicks,
oders by messages phones
Improve customer
retention
Consumer
Increase Testimonials,
reviews, social media
sentiment

13. Social Media Audit

14. We will maintain these accounts:
[Facebook ]
● Target audience: Newly married – enagged people – engaged shoppers
● Types of content we will share:visuals – Videos – Carousel posts – website click – live
videos
● Frequency : 2/ Day
[Instagram]
● Target audience: organic food – Vageterians and vegans
● Types of content we will share: Carousel posts – swipe up stories – live videos –visuals -
Influencer Content – Behind the scene
● Frequency : 2/ Day ( 1 posts + 1 story )

15. We will maintain these accounts:
[Linkedin ]
● Target audience: CEOS – Business owners
● Types of content we will share: company updates – website traffic – Behind the scene
● Frequency : 2/ week

16. Media plan

17. Media plan sample

18. Thanks!