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New Product
Introduction Process
Your Company Name
AGENDA
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2
PRODUCT LAUNCH PROCESS 3
Research
Product Idea Product Concept Design
Product
Prototyping
ManufacturingProduction
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PRODUCT OVERVIEW
Feature 01
Feature 02
Feature 03
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4
CONCEPT DEFINITION AND KEY CHALLENGES 5
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User Technology Innovation Process
Marketing Opportunity
Process
Idea
Product
Idea
FOCUS AND VALUE PROPOSITION 6
Simple
Easy
Syncing
Fast to
Use
Rich Meta
Data
Include
Images
Sync
Across
Device
Everything
Everywhere
Never
Forget
External
Brain
Remember
Everything
ProductBenefitsFeatures
Experience
Substitutes
Email to
Yourself
Text
Documents
Locked Into
a System
Loosing
Things
Single
System
Share
Notes With
People
Fast to
Enter
Things
Write Things
Down Save
Information
Remember
Things
Customer
PRODUCT LIFECYCLE & NEW PRODUCT LAUNCH SCOPE 7
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Death
Concept &
Start Up
Growth Maturity Decline Rebirth
PRODUCT LIFECYCLE & NEW PRODUCT LAUNCH SCOPE 8
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Introduction
Growth
Maturity
Decline
INDUSTRY OVERVIEW 9
65%
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85%
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Mobile Phone
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Camera
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Laptops
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INDUSTRY OVERVIEW 10
0
1
2
3
4
5
6
2004 2008 2012 2016
Series 1
Series 2
Series 3
Revenue vs. Employment Growth
Private Investment in Computers and Software
0
1
2
3
4
5
2004 2008 2012 2016
Series 2
Series 1
Revenue
$8.6bn
Profit
$4.3bn
Annual
Growth 07-12
4.8%
Wages
$3.8bn
Businesses
198
Annual
Growth 12-17
3.1%
PORTER'S 5 FORCES MARKET ASSESSMENT 11
Threat Related Element
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Buyer Power
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Supplier Power
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Threat of Substitutes
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Industry
Competition
PORTER'S 5 FORCES MARKET ASSESSMENT 12
Competitive
Rivalry Bargaining Power
of Customer
Threat From Substitute
Product and / or Services
Bargaining Power
of Supplier
Threat From New
Entrants
13
MARKET
GAP
ANALYSIS
LABOUR
Market
Buyer’s
Perspective
58%
Seller’s
Perspective
1/3
14
MARKET
GAP
ANALYSIS
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0
5
10
15
20
25
30
35
Price
Quailty
Customer Service
Product RangeDistribution Outlets
Other 1
Other 2
MARKET GAP ANALYSIS 15
â–Ş Product
â–Ş Price
â–Ş Place
â–Ş Promotion
â–Ş People
â–Ş Process
â–Ş Physical Environment
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TIME
MarketShare
Gap Analysis
COFFEE BREAK
Time
10:15 To10:30
16
MARKET RESEARCH FINDINGS 17
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Brand Savvy
Trading Up
Exploring
Aspirational
Connected
Proactive
Empowered
Networked
Street - Smart
Value Seeking
Social
Discerning
MARKET RESEARCH FINDINGS 18
01
02
03
06
05
04
The always-on
consumer
segments
Prodigies-5%
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Tribals-13%
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Personals-15%
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Talkers-13%
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Pragmatists-18%
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Occassionals-11%
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PRODUCT SWOT ANALYSIS 19
SWOT
S W
T O
Weakness
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OpportunityThreat
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Strength
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STP ANALYSIS 20
Targeting
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Positioning
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Segmentation
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IDEAL CUSTOMER PROFILE 21
Target Market
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Niche
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Single Person
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22
IDEAL
CUSTOMER
PROFILE
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Actionable Customer Profile
Insight
Optimize
BUYER BEHAVIOR 23
Pricing
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Technology
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Information
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01
0203
BUYER BEHAVIOR 24
CONSUMER
BEHAVIOUR
Consumer
• Personal
• Psychological
Lifestyle
• Environment
• Marketing
Experience
• Culture
• Social
• Social Media
• Customers Response
BUYER PROCESS MAP 25
Awareness
1-2 month
Consideration
3-4 month
Decision
1 month
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Identify Business
Problem
Build
Short List
Research
Solutions
BEGIN
DECISION
PROCESS
MAKE
DECISION
BUYER PROCESS MAP 26
Need Purchase
Gather
Information
Evaluate
Options
Buying
Decision
Marketing Sales
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MESSAGING AND POSITIONING 27
Essence
How the brand
makes me look
What the product
does for me
How the brand
makes me feel
How I would describe
the product
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28
MESSAGING
AND
POSITIONING
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Competitors Brands
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Your Brand Current Position
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Ideal Brand PositionValue
Luxury
TraditionalInnovative
Gap in market
MESSAGING AND POSITIONING 29
What is
What it Does
What it Means
Why I Should Care
The Product
The Benefit
The Effect
The Motivation
Defined
by
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STRATEGIC PRODUCT FEATURES 30
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31
STRATEGIC PRODUCT FEATURES
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Feature 01
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Feature 02
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Feature 03
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Feature 04
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Feature 06
MARKET ENTRY STRATEGY 32
Market A
Market C
Market D
Market B
Direct Local Presence Through Home Office Through Local Partner Through Global Partner
R&D Manuf. Eng. Sales Install Post-sales Target Clients
Your Text Here
Your Text Here
Your Text Here
Your Text Here Your Text Here
COMPETITIVE BRANDS ANALYSIS 33
Client 1 Client 2 Client 3 Client 4
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MARKETING MIX 34
Product
PricePlace
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MARKETING MIX 35
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Place
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Promotion
Price
CHANNELS OF DISTRIBUTION 36
Agent
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START
Consumer
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End
CHANNELS OF DISTRIBUTION 37
Producer
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Agent
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PRODUCT PRICING 38
Regular
Feature 1
Feature 2
Feature 3
Feature 4
$20/mo.
Ultimate
Feature 1
Feature 2
Feature 3
Feature 4
$60/mo.
Advanced
Feature 1
Feature 2
Feature 3
Feature 4
$40/mo.
Thrifty
Feature 1
Feature 2
Feature 3
Feature 4
$80/mo.
PRODUCT PRICING 39
Value surrender zone Pricing Power Zone
Zone of good intentions
White flat zone Pricing Capture Zone
Weak Medium Strong
Customer Value
Based Pricing
Competition
Based Pricing
Cost Based
Pricing
Price
Orientation
Price
Realization
PRODUCT LAUNCH BUDGET PLAN 40
Aerospace
and Defense
$2.6%
12.0%
Height Percentage
Of R&D Budget
10.0%
Healthcare
Area – Amount
Spent (Us$
Billion)
$13.6%
Consumer
$1.7%
7.9%
Chemicals and
Energy
$2.9%
7.2%
Auto
$6.5%
6.3%
Computing and
Electronics
$9.7%
5.7%
Other
$0.9%
8.6%
Software and
Internet
$7.7%
15.0%
Industrials
7.1%
$4.7%
Telecom
6.9%
$1
Average
8.1%
BREAK EVEN ANALYSIS 41
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Units
Sales
Break Even Point
Profit
Loss
CONTINGENCY PLAN 42
Primary strategy Reality update Contingency strategy
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CONTINGENCY PLAN 43
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LAUNCH STAGES: PRE LAUNCH AND POST 44
02
01
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Launch
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Pre Launch
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Post Launch
LAUNCH STAGES: PRE LAUNCH AND POST 45
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Pre Launch
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Launch
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Post Launch
01
02
03
GO-TO-MARKET WORK STREAM 46
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GO-TO-MARKET WORK STREAM 47
What To
Sell
Where To
Sell
How To
Sell
Marketing
Strategy
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Markets
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Customers
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Products
CORE MARKETING DELIVERABLES 48
Content Marketing
Pay-per-click
E- Mail Marketing
Reputation Management
Website Design
Digital Design
SEO Services
Social Media
CORE MARKETING DELIVERABLES 49
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Partnerships
04
Distribution
01
Promotions
03
Advertising
05
Events
02
MARKETING LAUNCH PLAN 50
05
06
07
0804
03
02
01
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MARKETING OPERATIONS PLAN 51
04
03
01
02
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ADVERTISING AND PROMOTION PLAN 52
Conversion
Action
Conversion
Pattern (Tracking)
Micro-
Conversions
Awareness,
Education,
Conversion
Ideal Media
Mix
Page/Visits,
Time On Site,
Loyalty, Etc.
CTR, Conversion
Rate, Bounce Rate
Target
Conversions
Target CPA
Positive
Broad Marketing
Objective
Target User
Target Market
Campaign
Objective
Media MixConversion KPIs
Conversion
value
ROI
ADVERTISING AND PROMOTION PLAN 53
Incentive
Incentive Digital Properties
Endorsements
Outposts
Advertising
Content
Partnerships
Influencer Engagement
OWNED
PAID
EARNED
SOCIAL
LAUNCH TEAM STRUCTURE AND RULES 54
Division Chief
Manager
01
Manager
02
Manager
03
Manager
04
Communication
& Brand
Product
Marketing
Integrated
Marketing
Field & Partner
Marketing
Digital Marketing
& Operations
55
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PRODUCT
PACKAGING
STRATEGY
PRODUCT PACKAGING STRATEGY 56
Be
Innovative
Reduce
Packaging
Minimize Impact
During Use
Identify Manufacturing
Wastes
Optimized
Lifetime
Research Low
Impact Materials
Design For
Recycling & Reuse
Design
For
LIFETIME
57
Launch Monitoring
And Adjustments
Product
Success Drivers
Current
State
Goal
State
1.8
2.5
4.0
2.3
3.0
4.5
Item 01
Item 02
Item 03
Item 04 3.5 4.0
Effectiveness
Score(out Of 100)
62
32
32
28
12
Product
Strategy
Process
Definition
Portfolio
Management
Skills &
Discipline
Product Development Maturity Index
58LAUNCH MONITORING AND ADJUSTMENTS
12
11
9
10
13
15
11
14
18
15
9
0 5 10 15 20 25 30
Master Data Mgmt Strategy
CRM Platform
Campaign Mgmt
Lsales Forces Automation
Budget,Forecast,Reporting
Reporting & Analytics
Onboard Provision,Support
Adv Board/ Speaker Mgmt
Intranet Sales Portal
Incentive Comensation
Field Sales Training
SALES STRATEGY 59
Awareness Consideration Intent Decision
Buyer’s Path
Paid Search
Website
Trade Show
Email Webinar
Demos
Referral/White Paper
Social
Sales
60
SALES
STRATEGY
CORPORATE BUYER’S BUYING PROCESS 61
Decision
RecommendationEvaluation
Project
Initiative
Awareness
Strategy
Education
Interest
Investigation
CXO
VP
MGR
Solution
Decision
Initial
Interest
Project
Definition
0 2 4 6 8 10 12
CUSTOMER’S JOURNEY TO SALES 62
Increasing
Market
Share
Account Intelligence
Qualification
RFP
Sales Presentations
Tech Note
Needs Analysis Demos
Business Analysis
Value Demonstration
ROI
References
Scope &Proposal
Negotiation
Pricing
Close.
Increasing
Mind
Share
Corp Identify
Positioning
Messaging
Lead Generation
Website
Public Relations
Social Media
SEO/SEM
White Papers
Newsletters
Success Stories
User Groups
Downloads
User Conferences.
Qualified
Prospect
Need
Analysis
Business
Impact
Scope &
Proposal
Close
Marketing Sales
PRODUCT PORTFOLIO PLANNING ICONS SET 63
64
Additional
Slides
65
Goals
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Mission
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Vision
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OUR
VISION
OUR TEAM 66
CEO
John Smith
Product Manager
Lily William
Marketing Manager
Bill DoeJulie Hill
Financial manager
ABOUT US
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67
68
OURGOAL
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FINANCIALS 69
01
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155%
+10%
02
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249%
+12%
03
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66%
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QUOTES 70
An investment in
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..Benjamin Franklin
TIME LINE 71
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TIME LINE 72
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POST IT 73
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CIRCULAR 74
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01
02
03
04
05
06
VENN 75
Text
Here
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your needs and capture your audience's
attention.
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03
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04
01
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SILHOUETTES 76
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FUNNEL 77
01
02
03
04
05
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78
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New Product Introduction Process PowerPoint Presentation Slides

  • 2. AGENDA 01. Agenda This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 02. Agenda This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 03. Agenda This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 04. Agenda This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 05. Agenda This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 06. Agenda This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 2
  • 3. PRODUCT LAUNCH PROCESS 3 Research Product Idea Product Concept Design Product Prototyping ManufacturingProduction This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 4. PRODUCT OVERVIEW Feature 01 Feature 02 Feature 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 4
  • 5. CONCEPT DEFINITION AND KEY CHALLENGES 5 â–Ş This slide is 100% editable. Adapt it to your needs and capture your audience's attention. â–Ş This slide is 100% editable. Adapt it to your needs and capture your audience's attention. â–Ş This slide is 100% editable. Adapt it to your needs and capture your audience's attention. â–Ş This slide is 100% editable. Adapt it to your needs and capture your audience's attention. â–Ş This slide is 100% editable. Adapt it to your needs and capture your audience's attention. User Technology Innovation Process Marketing Opportunity Process Idea Product Idea
  • 6. FOCUS AND VALUE PROPOSITION 6 Simple Easy Syncing Fast to Use Rich Meta Data Include Images Sync Across Device Everything Everywhere Never Forget External Brain Remember Everything ProductBenefitsFeatures Experience Substitutes Email to Yourself Text Documents Locked Into a System Loosing Things Single System Share Notes With People Fast to Enter Things Write Things Down Save Information Remember Things Customer
  • 7. PRODUCT LIFECYCLE & NEW PRODUCT LAUNCH SCOPE 7 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Death Concept & Start Up Growth Maturity Decline Rebirth
  • 8. PRODUCT LIFECYCLE & NEW PRODUCT LAUNCH SCOPE 8 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Introduction Growth Maturity Decline
  • 9. INDUSTRY OVERVIEW 9 65% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 85% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mobile Phone This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Camera This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Laptops This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 10. INDUSTRY OVERVIEW 10 0 1 2 3 4 5 6 2004 2008 2012 2016 Series 1 Series 2 Series 3 Revenue vs. Employment Growth Private Investment in Computers and Software 0 1 2 3 4 5 2004 2008 2012 2016 Series 2 Series 1 Revenue $8.6bn Profit $4.3bn Annual Growth 07-12 4.8% Wages $3.8bn Businesses 198 Annual Growth 12-17 3.1%
  • 11. PORTER'S 5 FORCES MARKET ASSESSMENT 11 Threat Related Element This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Buyer Power This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Supplier Power This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threat of Substitutes This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Industry Competition
  • 12. PORTER'S 5 FORCES MARKET ASSESSMENT 12 Competitive Rivalry Bargaining Power of Customer Threat From Substitute Product and / or Services Bargaining Power of Supplier Threat From New Entrants
  • 14. 14 MARKET GAP ANALYSIS This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0 5 10 15 20 25 30 35 Price Quailty Customer Service Product RangeDistribution Outlets Other 1 Other 2
  • 15. MARKET GAP ANALYSIS 15 â–Ş Product â–Ş Price â–Ş Place â–Ş Promotion â–Ş People â–Ş Process â–Ş Physical Environment This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TIME MarketShare Gap Analysis
  • 17. MARKET RESEARCH FINDINGS 17 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Savvy Trading Up Exploring Aspirational Connected Proactive Empowered Networked Street - Smart Value Seeking Social Discerning
  • 18. MARKET RESEARCH FINDINGS 18 01 02 03 06 05 04 The always-on consumer segments Prodigies-5% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tribals-13% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Personals-15% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Talkers-13% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Pragmatists-18% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Occassionals-11% This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 19. PRODUCT SWOT ANALYSIS 19 SWOT S W T O Weakness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. OpportunityThreat This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Strength This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 20. STP ANALYSIS 20 Targeting This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segmentation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 21. IDEAL CUSTOMER PROFILE 21 Target Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Single Person This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 22. 22 IDEAL CUSTOMER PROFILE • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Actionable Customer Profile Insight Optimize
  • 23. BUYER BEHAVIOR 23 Pricing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Information This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 0203
  • 24. BUYER BEHAVIOR 24 CONSUMER BEHAVIOUR Consumer • Personal • Psychological Lifestyle • Environment • Marketing Experience • Culture • Social • Social Media • Customers Response
  • 25. BUYER PROCESS MAP 25 Awareness 1-2 month Consideration 3-4 month Decision 1 month Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Identify Business Problem Build Short List Research Solutions BEGIN DECISION PROCESS MAKE DECISION
  • 26. BUYER PROCESS MAP 26 Need Purchase Gather Information Evaluate Options Buying Decision Marketing Sales This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 27. MESSAGING AND POSITIONING 27 Essence How the brand makes me look What the product does for me How the brand makes me feel How I would describe the product This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 28. 28 MESSAGING AND POSITIONING This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Competitors Brands This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Your Brand Current Position This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Ideal Brand PositionValue Luxury TraditionalInnovative Gap in market
  • 29. MESSAGING AND POSITIONING 29 What is What it Does What it Means Why I Should Care The Product The Benefit The Effect The Motivation Defined by This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 30. STRATEGIC PRODUCT FEATURES 30 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 31. 31 STRATEGIC PRODUCT FEATURES This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Feature 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Feature 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Feature 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Feature 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Feature 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Feature 06
  • 32. MARKET ENTRY STRATEGY 32 Market A Market C Market D Market B Direct Local Presence Through Home Office Through Local Partner Through Global Partner R&D Manuf. Eng. Sales Install Post-sales Target Clients Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
  • 33. COMPETITIVE BRANDS ANALYSIS 33 Client 1 Client 2 Client 3 Client 4 This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable.
  • 34. MARKETING MIX 34 Product PricePlace PromotionThis slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 35. MARKETING MIX 35 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Place Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Promotion Price
  • 36. CHANNELS OF DISTRIBUTION 36 Agent This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Wholesaler This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Retailer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Producer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. START Consumer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. End
  • 37. CHANNELS OF DISTRIBUTION 37 Producer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agent This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Wholesaler This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Retailer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Consumer This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 38. PRODUCT PRICING 38 Regular Feature 1 Feature 2 Feature 3 Feature 4 $20/mo. Ultimate Feature 1 Feature 2 Feature 3 Feature 4 $60/mo. Advanced Feature 1 Feature 2 Feature 3 Feature 4 $40/mo. Thrifty Feature 1 Feature 2 Feature 3 Feature 4 $80/mo.
  • 39. PRODUCT PRICING 39 Value surrender zone Pricing Power Zone Zone of good intentions White flat zone Pricing Capture Zone Weak Medium Strong Customer Value Based Pricing Competition Based Pricing Cost Based Pricing Price Orientation Price Realization
  • 40. PRODUCT LAUNCH BUDGET PLAN 40 Aerospace and Defense $2.6% 12.0% Height Percentage Of R&D Budget 10.0% Healthcare Area – Amount Spent (Us$ Billion) $13.6% Consumer $1.7% 7.9% Chemicals and Energy $2.9% 7.2% Auto $6.5% 6.3% Computing and Electronics $9.7% 5.7% Other $0.9% 8.6% Software and Internet $7.7% 15.0% Industrials 7.1% $4.7% Telecom 6.9% $1 Average 8.1%
  • 41. BREAK EVEN ANALYSIS 41 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Units Sales Break Even Point Profit Loss
  • 42. CONTINGENCY PLAN 42 Primary strategy Reality update Contingency strategy This slide is 100% editable This slide is 100% editable This slide is 100% editable This slide is 100% editable This slide is 100% editable This slide is 100% editable This slide is 100% editable This slide is 100% editable This slide is 100% editable This slide is 100% editable
  • 43. CONTINGENCY PLAN 43 This slide is 100% editable. Plan A This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Plan B This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Plan C This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Plan D This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 44. LAUNCH STAGES: PRE LAUNCH AND POST 44 02 01 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Launch This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Pre Launch This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Post Launch
  • 45. LAUNCH STAGES: PRE LAUNCH AND POST 45 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Pre Launch This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Launch This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Post Launch 01 02 03
  • 46. GO-TO-MARKET WORK STREAM 46 • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 47. GO-TO-MARKET WORK STREAM 47 What To Sell Where To Sell How To Sell Marketing Strategy This slide is 100% editable. Adapt it to your needs and capture your audience. Markets This slide is 100% editable. Adapt it to your needs and capture your audience. Customers This slide is 100% editable. Adapt it to your needs and capture your audience. Products
  • 48. CORE MARKETING DELIVERABLES 48 Content Marketing Pay-per-click E- Mail Marketing Reputation Management Website Design Digital Design SEO Services Social Media
  • 49. CORE MARKETING DELIVERABLES 49 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Partnerships 04 Distribution 01 Promotions 03 Advertising 05 Events 02
  • 50. MARKETING LAUNCH PLAN 50 05 06 07 0804 03 02 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 51. MARKETING OPERATIONS PLAN 51 04 03 01 02 This slide is 100% editable. Adapt it to your needs and capture your audience. This slide is 100% editable. Adapt it to your needs and capture your audience. This slide is 100% editable. Adapt it to your needs and capture your audience. This slide is 100% editable. Adapt it to your needs and capture your audience.
  • 52. ADVERTISING AND PROMOTION PLAN 52 Conversion Action Conversion Pattern (Tracking) Micro- Conversions Awareness, Education, Conversion Ideal Media Mix Page/Visits, Time On Site, Loyalty, Etc. CTR, Conversion Rate, Bounce Rate Target Conversions Target CPA Positive Broad Marketing Objective Target User Target Market Campaign Objective Media MixConversion KPIs Conversion value ROI
  • 53. ADVERTISING AND PROMOTION PLAN 53 Incentive Incentive Digital Properties Endorsements Outposts Advertising Content Partnerships Influencer Engagement OWNED PAID EARNED SOCIAL
  • 54. LAUNCH TEAM STRUCTURE AND RULES 54 Division Chief Manager 01 Manager 02 Manager 03 Manager 04 Communication & Brand Product Marketing Integrated Marketing Field & Partner Marketing Digital Marketing & Operations
  • 55. 55 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. PRODUCT PACKAGING STRATEGY
  • 56. PRODUCT PACKAGING STRATEGY 56 Be Innovative Reduce Packaging Minimize Impact During Use Identify Manufacturing Wastes Optimized Lifetime Research Low Impact Materials Design For Recycling & Reuse Design For LIFETIME
  • 57. 57 Launch Monitoring And Adjustments Product Success Drivers Current State Goal State 1.8 2.5 4.0 2.3 3.0 4.5 Item 01 Item 02 Item 03 Item 04 3.5 4.0 Effectiveness Score(out Of 100) 62 32 32 28 12 Product Strategy Process Definition Portfolio Management Skills & Discipline Product Development Maturity Index
  • 58. 58LAUNCH MONITORING AND ADJUSTMENTS 12 11 9 10 13 15 11 14 18 15 9 0 5 10 15 20 25 30 Master Data Mgmt Strategy CRM Platform Campaign Mgmt Lsales Forces Automation Budget,Forecast,Reporting Reporting & Analytics Onboard Provision,Support Adv Board/ Speaker Mgmt Intranet Sales Portal Incentive Comensation Field Sales Training
  • 59. SALES STRATEGY 59 Awareness Consideration Intent Decision Buyer’s Path Paid Search Website Trade Show Email Webinar Demos Referral/White Paper Social Sales
  • 61. CORPORATE BUYER’S BUYING PROCESS 61 Decision RecommendationEvaluation Project Initiative Awareness Strategy Education Interest Investigation CXO VP MGR Solution Decision Initial Interest Project Definition 0 2 4 6 8 10 12
  • 62. CUSTOMER’S JOURNEY TO SALES 62 Increasing Market Share Account Intelligence Qualification RFP Sales Presentations Tech Note Needs Analysis Demos Business Analysis Value Demonstration ROI References Scope &Proposal Negotiation Pricing Close. Increasing Mind Share Corp Identify Positioning Messaging Lead Generation Website Public Relations Social Media SEO/SEM White Papers Newsletters Success Stories User Groups Downloads User Conferences. Qualified Prospect Need Analysis Business Impact Scope & Proposal Close Marketing Sales
  • 65. 65 Goals This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. OUR VISION
  • 66. OUR TEAM 66 CEO John Smith Product Manager Lily William Marketing Manager Bill DoeJulie Hill Financial manager
  • 67. ABOUT US This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 67
  • 68. 68 OURGOAL This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 69. FINANCIALS 69 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 155% +10% 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 249% +12% 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 66% -62%
  • 70. QUOTES 70 An investment in knowledge pays the best interest. ..Benjamin Franklin
  • 71. TIME LINE 71 2011 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 2010 2012 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 2013 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Start
  • 72. TIME LINE 72 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 2014 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 2015 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 2016 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 2017 Finish
  • 73. POST IT 73 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04
  • 74. CIRCULAR 74 This slide is 100% editable. Adapt it to your needs an capture your audience's attention. This slide is 100% editable. Adapt it to your needs an capture your audience's attention. This slide is 100% editable. Adapt it to your needs an capture your audience's attention. This slide is 100% editable. Adapt it to your needs an capture your audience's attention. This slide is 100% editable. Adapt it to your needs an capture your audience's attention. This slide is 100% editable. Adapt it to your needs an capture your audience's attention. 01 02 03 04 05 06
  • 75. VENN 75 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 02 05 04 01 This slide is 100% editable.
  • 76. SILHOUETTES 76 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Silhouette This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Silhouette This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Silhouette
  • 77. FUNNEL 77 01 02 03 04 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 78. 78 CONTACTUS Address: # street number, city, state 0123456789 Contact Numbers: Email Address: emailaddress123@.com