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1. Channel Strategy
Marketing & Distribution
Your Company Name

2. AGENDA
2
01
Agenda
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Agenda
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Agenda
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Agenda
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Agenda
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Agenda
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3. CHANNEL MARKETING STRATEGY
3
Nature of Intermediaries
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Market Factors
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Product Factors
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Competitors
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TEXT
HERE

4. CHANNEL MARKETING STRATEGY
4
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Distribution
Channel Analysis
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Consumer
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Competitor
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Marketing Strategy
Development
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Market
Analysis

5. CHANNEL MARKETING PLANNING
5
Geographic presence/reach
(regional…world wide)
Vertical market expertise (health
care, education, government, etc.)
Target market (enterprise,
mid-market, small-medium
business [SMB] )
Core competencies &
solution differentiation
Revenue/size
Vendor relationships
Routes to market & distribution
strategy
06
07 01
02
03
04
05
CMP

6. LAUNCH PLAN AT A GLANCE
6
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SEP OCT NOV DEC JAN FEB MAR
Ideation
Product
Design
Market
Planning
Development
Customer
Discovery
Business
Model
Launch

7. LAUNCH PLAN AT A GLANCE
7
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Development
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Market
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Launch

8. OUR CHANNEL PRODUCTS
8
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01 Product
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02 Product
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04 Product
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05 Product
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03 Product

9. OUR CHANNEL PRODUCTS
9
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Product 1
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Product 2
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Product 3

10. CURRENTLY ACTIVE CHANNELS
10
Product
Knowledge
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Selling Computing
Product
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Pricing
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Certain Brand
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11. CURRENTLY ACTIVE CHANNELS
11
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Selling Computing
Products
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Product
knowledge
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Pricing
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Certain Brand
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12. WHO IS YOUR BUYER
12
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Psychographics
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Demographics
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Biographies
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Modality
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Motivation
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Relationships
01
02
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Your
Buyer

13. BUYER’S JOURNEY
13
Discover
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Buy
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14. BUYER’S JOURNEY
14
• Learn about approaches
• Identify opportunity
• Feel need or pain
• Identify solutions
• Build a business case
• Commit to change
• Choose approach
• Compare alternatives
• Consider risks
• Select vendor
• Check references
• Measure results
• Adopt and use
• Deploy or launch Buyer’s
Journey

15. BUYER’S JOURNEY
15
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Anonymous
Lead
Prospect
Qualified Opportunity
Closed Won
Post Sale

16. OUR CHANNEL PARTNERS
16
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Partner 1
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Partner 4

17. TARGET CUSTOMER
17
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01
02
03
04

18. MEASURE POTENTIALCHANNEL PARTNERS
18
Competencies
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Capacities
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Capabilities
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19. MEASURE POTENTIALCHANNEL PARTNERS
19
Competencies
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Capacities
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Capabilities
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3C’s

20. PROCESS TO MANAGE PARTNERS
20
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02
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03
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Relationships
04
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05
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Modality
06

21. PROCESS TO MANAGE PARTNERS
21
03
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Engagement
05
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Enablement
04
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Incentives
01
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Recruitment
02
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Training

22. OUR LEAD GENERATION PROCESS
22
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Text Here
Text Here
Text Here
Text Here

23. LEAD GENERATION ACTIVITIES
23
Roadshows
Tradeshows
Speaking
Events
Nurturing
Campaigns
Named
Account List
Marketing
Programs
Ads
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24. VALUE ADDED BY CHANNEL PARTNERSHIP
24
Accounting Services
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Advertising Planning
Assistance
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Data Processing Programs
And Systems
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Employee Training
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Inventory Control Systems
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Financing
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Catalog Services
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25. OUR COMMUNICATION PLAN
25
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Developing
Marketing
Communication
Program
2017
Developing
Marketing
Communication
Plan
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2018
Evaluation &
Control of
Marketing
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2019
Budget
Planning
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2020
Situational
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2021

26. MARKETING ANALYSIS
26
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Reporting
Intelligence
Marketing ROI
Pricing Strategy
Product Design
Pre-post Campaign
Strategy
Marketing
Analysis

27. DELIVERABLES FROM MARKETING
27
Datasheet Product Brief White Papers Case Studies
Product 1
Product 2
Product 3
Product 4
Product 5
Product 6
Product 7

28. ROLES OF CHANNEL MARKETING MANAGER
28
Marketing
Manager
01
02
03
04
05
Finding, securing and maintaining a relationship
between a producer and a retailer.
Devise advertising strategies
Negotiate contracts
Establish standards for the retailer
Address concerns

29. ROLES OF CHANNEL SUPPORT SPECIALIST
29
Planning
Assistance
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02
Specialized
Expertise
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03
01
Technological and
Logistical Support
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30. OUR TOP CHANNEL SALES PEOPLE
30
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03
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01
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02

31. OUR CHANNEL SALES NUMBERS
31
0
5
10
15
20
25
30
Jan Feb Mar Apr May Jun July Aug Sep
TEXT 1
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5
10
15
20
25
2017 2018 2019 2020 2021
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0
5
10
15
2017 2018 2019 2020 2021
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0
5
10
15
Jan Feb Mar Apr May
TEXT 1 TEXT 2
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32. SALES BY REGION
32
USA +5.2
Russia+13.4%
Africa +13,6%
Brazil -4,2%
Australia+2,3%
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33. US SALES BY REGIONS
33
Higher Sales
Lowest Sales
Average Sales
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34. FINANCIAL HIGHLIGHTS
34
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$ 768.4m
+12%
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$ 528.3m
+13%
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$ 658.2m
+11%
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$ 752.6m
+8%
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$ 868.3m
+9%
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$ 868.4m
+10%
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$ 468.2m
+19%
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$ 848.3m
+6%

35. FINANCIAL HIGHLIGHTS
35
02
7.6%
$582.2M
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03
9.1%
$812.4M
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01
2.5%
$932.5M

36. OUR SALES PIPELINE
36
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01
02
03
04
05
06

37. ANALYST BRIEFING PLAN
37
2017
2018
2019
2020
2021
2022
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38. TYPES OF CHANNEL PROMOTION USED
38
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other
Referral Program
Trade - INS
MDF/COOP
Loyality Programs
Premiums
Contsets
Merchandising / Display
Events
Price Incentives / Rebates

39. CHANNEL PROMOTIONAL EVENTS
39
Press
Release
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Regional
Events
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Referral
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Buy Back
Program
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Trade
Shows
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40. OUR TRADE SHOW CALENDAR
40
2017 1 2 3 4 5 6 7 8 9 1 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here

41. SOCIAL MEDIA MARKETING PLAN
41
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Facebook
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Twitter
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Tumblr
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Instagram
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Google+
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Linked In
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Pinterest

42. 42
70%
Website
Update plan
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43. COMPETITIVE INTELLIGENCE
43
Low High
Low
High
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44. COMPETITIVE INTELLIGENCE
44
Task Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Item 1
Item 2
Item 3
Item 4
Item 5
Item 6
Item 7

45. CHALLENGES IN THE CHANNEL
45
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Manufacturer
Distributor
Direct 1 Tier Partner
Channels End Customers 2 Tier Partner

46. COMMON CHANNEL CONFLICT
46
01
Price Wars
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02
Services
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Geography
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04
Crossed Accounts
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03

47. 47
Strengths
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Weaknesses
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Threats
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Opportunities
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COMMON CHANNEL CONFLICT

48. HOW TO MAINTAIN CHANNEL RELATIONSHIP
48
And sell confidently, unlike
disgruntled partners
Finally strike a final consensus
with channel partners is just the
first step
Ensure that their needs are
addressed
Invest in maintaining
relationships
Consider fewer partners who sing
your praises
Treat your partners as an extension
of your sales force
01
02
03
04
05
06
Your Text
Here

49. 49
T h i s s l i d e i s 1 0 0 % e d i t a b l e .
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Case Study

50. CUSTOMER TESTIMONIALS
50
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Sofia William
Director
John Finder
Ceo

51. 51
ADDITIONAL
SLIDES

52. 52
OUR MISSION
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53. OUR TEAM
53
Anita Clark
CEO
Carol Tucker
MARKETING
Mary Carter
DESIGNER
John Smith
PRODUCT MANAGER
We believe business and humanity can come together to create something for the
good and help raise awareness of those who need A voice.

54. ABOUT US
54
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01
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TOM TUCKER
DESIGNER

55. DASHBOARD
55
30%
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50%
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56. LOCATION
56
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40%
50%
60%

57. TIMELINE
57
Q1 Q2 Q3 Q4
2017
Q2 Q3 Q4
Q1
2018
Q1 Q2 Q3 Q4
2019
Q1 Q2 Q3 Q4
2020
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58. LEGO
58
Text 3
Text 2
Text 1
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59. SILHOUETTES
59
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60. FUNNEL
60
01
02
03
04
05
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61. 61
THANK
YOU
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