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2. Executive Summary Template 1
2
This is the
BUSINESS PROBLEM
This is our
SOLUTIONS
This is our
KEY TO SUCCESS
are doing this
COMPETITORS
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Executive
Summary
3
Executive Summary Template 2
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03
04
01
05
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Company Mission Template 1
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Company Mission Template 2
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Company Mission Template 3
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Company Vision Template 1
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Company Vision Template 2
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Company Vision Template 3
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01
02
04
05
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Company Strategy Template 1
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Company Strategy Template 2
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12
Company Strategy Template 3
14. Competitive
Landscape Brand 1 Brand 2 Brand 3 Brand 4
Text Here
Text Here
Text Here
Text here
Text Here
Text Here
14
Changes In Competitive Environment
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0
1
2
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7
8
1Q 2017 2Q 2017 3Q 2017 4Q 2017 1Q 2018 2Q 2018 3Q 2018 4Q 2018 1Q 2019
1
1.9
1.2
2.5
2
3.9
2.9
4.9
6.9
15
Money Raised So Far
16. 40%
12%8%
25%
15%
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16
Current Sources Of Revenue
17. 40%
5% 15%
30%
10%
Potential
Sources Of
Revenue
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17
Potential Sources Of Revenue
19. Objective
04
Objective
05
02
Objective
03
Objective
01
Objective
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19
Objectives Template 2
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Objectives Template 3
21. 01
02
03
04
05
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21
Company Milestones Template 1
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22
Company Milestones Template 2
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2017
2018
2019
2020
2021
23
Company Milestones Template 3
24. 01
KPI
02
KPI
04
KPI
05
KPI
03
KPI
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24
Key Performance Indicators Template 1
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01 02 03
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07 08
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25
Key Performance Indicators Template 2
27. Base Plan Stretch Plan Comments
KPI1
KPI1
KPI3
Revenue
Cost Of Sales
Gross Profit
Customer Acquisition Cost
Other Operating Expense
Operating Profit
Change In Cash
Ending Cash
Employees(FTEs)
27
Financials Summary: Base Plan Vs Stretch Plan
28. 1Q17 2Q17 3Q17 4Q17 1Q18
KPI1
KPI1
KPI3
Revenue
Cost Of Sales
Gross Profit
Customer Acquisition Cost
Other Operating Cost Expense
Operating Profit
Change In Cash
Ending Cash
Employees(FTEs)
28
Financials : Base Plan
29. 29
1Q17 2Q17 3Q17 4Q17 1Q18
KPI1
KPI1
KPI3
Revenue
Cost Of Sales
Gross Profit
Customer Acquisition Cost
Other Operating Cost Expense
Operating Profit
Change In Cash
Ending Cash
Employees(FTEs)
Financials : Stretch Plan
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$2.00
COST PER CUSTOMER IS
$250.00
x100
$2,000
x20
x8
30
New Customer Acquisition Cost
31. 60%
Active Profitable
Customers
20%
Very Active Very
Profitable Customers
20%
Inactive Nonprofit
Able Customer
Lifetime Value = (Average Order Value) X (Number Of Repeat Sales) X (Average Retention Time)
31
Customer Lifetime Value (CLV)
33. 4.5
2.5
5.3
4.5
2.4
0 1 2 3 4 5 6 7
2021
2020
2019
2018
2017
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33
Revenue Growth Over The Years
34. 0%
50%
100%
150%
200%
250%
300%
350%
400%
450%
500%
Q 1 Q 2 Q 3 Q 4
Chart Title
0
1
2
3
4
5
6
7
8
9
10
Q 1
2017
Q 2
2017
Q 3
2017
Q 4
2017
Q 1
2018
Q 2
2018
Q 3
2018
Q 4
2018
Q 1
2019
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34
Chart Title
Gross Margin Improvement
35. Operating Plan
Priority Actions
What System
Support/
Resources?
Who Responsible? When Done? How To Measure? Annual Status
Priority Actions
#1:
Your Text Here Put Text Here Your Text Here Put Text Here Your Text Here
Text Here Text Here
Priority Actions
#2:
Your Text Here Put Text Here Your Text Here Put Text Here Your Text Here
Text Here Text Here Text Here Text Here Text Here Text Here
Priority Actions
#3:
Put Text Here Your Text Here Put Text Here Your Text Here Put Text Here
Text Here Text Here Text Here Text Here Text Here Text Here
Text Here
35
Operating Plan
37. Name Objective 10/26 11/2 11/9 11/16 11/23 11/30 12/7 12/14
Objective 01
Objective 02
Objective 03
Objective 04
Objective 05
JOHN SMITH
CAROL SMITH
JESSICA SMITH
TOM SMITH
MARIYA SMITH
37
Team Goals
38. TEAM GOALS
TEAM Engineering Product Marketing Sales Support
Finance/
Admin
1Q 17 - Text Text - Text -
2Q 17 Text - - Text - Text
3Q 17 Text Text - - - Text
38
Team Goals
39. RISK
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STRATEGIES
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39
Risk Mitigation Strategies
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70%
5%
5%
5%
15%
41
Operating Expenses By Category
42. Type Fixed Asset Cost (RM) Monthly Expenses (RM) Other Expenses (RM)
Operational Equipment 6753.00 -
Raw Material 1533.50
Salary (EPF&SOCSO) 3990.00
Food Beverage 4682.00
Other Equipment’s 3450.00
TOTAL 6753.00 10205.50 3450.00
42
Operation Cost
43. Cash Position Q1 Q2 Q3 Q4
Cash In
Initial Funding 1,000,000
Sales
Total Cash In 1,000,000 0 0 0
Cash Out
Start-up Costs 175000 175000 175000 175000
Product Costs
Marketing
Fixed Costs
Principal Payments
Total Cash Out 175000 175000 175000 175000
Inflows-outflows 825,000 -175000
Cumulative 825,000 650000 475000 300000
43
Cash Position By Quarter
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2018
2019 2021
2020
2017
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44
Product Roadmap: Product Launch Deliverables
45. Product
Family
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
Product
Q1 Q2
Q
1
Q
2
Q
3
Q
4
Q
1
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3
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3
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Text
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Text
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45
Product Roadmap: Product Launch Deliverables
46. 01
02
03
04
05
06
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46
Product Roadmap
47. Areas Of Focus
Area 1
Result 1
Text Text
Result 2
Metric 1
Metric 2
Area 2 Text Text Text
Area 3 Text Text Text
1Q 17 2Q 17 3Q 17
47
Marketing Team Goals
48. 48
Areas Of Focus
Area 1
Result 1
Text Text
Result 2
Metric 1
Metric 2
Area 2 Text Text Text
Area 3 Text Text Text
1Q 17 2Q 17 3Q 17
Engineering Team Goals
50. Any society that would
give up a little liberty to
gain a little security will
deserve neither and
lose both.
50
Quote
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20%
50%
80%
51
Dashboard