1.
Communications Strategy &
Planning for Organizations
Your Company Name

2.
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01
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02
AGENDA
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3.
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ABOUT THE PRODUCT
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4.
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02
03
04
05
06 01
Your Text
Here
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COMMUNICATION STRATEGY
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5.
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TEXT HERE
TEXT HERE
01
TEXT HERE
TEXT HERE
02
TEXT HERE
TEXT HERE
03
AUDIENCE RESEARCH
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6.
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Jan
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Dec
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KEY TIMELINES AND DEADLINE
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7.
OUR
OBJECTIVES
02
01
03
04
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Satisfaction
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Product
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Values
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Communication
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Engage
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MEDIA OBJECTIVES
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8.
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03 01
TEXT HERE
02
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MEDIA OBJECTIVES
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9.
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TARGET
AUDIENCE
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TARGET AUDIENCE
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10.
68%
58%
48%
33%
65%
55%
45%
35%
75%
65%
55%
45%
85%
75%
65%
55%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Broadcast/ Cable OTT TV
Advanced TV
Mobile Video
Digital Video
Increase Maintain Decrease
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SPENDING DIRECTION CONSIDERATIONS
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11.
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CR
EA
VE
TI
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CREATIVE DIRECTION CONSIDERATIONS
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12.
KPIs
Sales and Marketing
Process
Buyer’s
Journey
Text Here
Text Here
Text Here
Text Here
Awareness
Consideration
Decision
Visitors
Leads
Marketing
Qualified Leads
Sales Qualified
Leads
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MEDIA KPI DEVELOPMENT
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13.
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COMMUNICATION GOALS
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14.
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SPREAD THE
WORD
NURTURE
INSPIRE
ENGAGE
C0NNECT
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COMMUNICATION GOALS
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15.
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Video
Out
Door
Social Display
Search
Radio
Mail
TV
Mobile
Print
YOUR
TEXT
HERE
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MEDIA MIX OPTIMIZATION
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16.
Brand
Leads
Sales
Loyalty
45%
30%
60%
75%
0
1
2
3
4
5
6
7
8
9
Series 1 Series 2 Series 3
WWW.COMPANY.COM 16
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CAMPAIGN PERFORMANCE
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17.
AD Fraud
55% 85%
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TRA Score
50%
30%
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70%
Text Here
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85%
Text Here
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Viewability
Brand Safety
48%
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75%
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Industry
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doubt
AGENCY PERFORMANCE
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18.
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attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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AGENCY PERFORMANCE
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19.
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capture your audience's attention..
Website Visitors
High- Value Actions Video Views
Purchases Installs Sign-ups
TRAFFIC
ENAGAGEMENT
CONVERSION
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MEDIA KPIs PERFORMANCE EVALUATION
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20.
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MARKETING STRATEGY
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21.
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MARKETING STRATEGY
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22.
3%
7%
11%
14%
18%
21%
26%
WWW.COMPANY.COM 22
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MEDIA BUDGET
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23.
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Offline
Online
Media Spend
$ 4.05
$ 3.25
Traffic
243
342
Sales
$7.89
$11.64
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OPTIMIZING MEDIA BUDGET
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24.
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Text Here
60%
Men
40%
Women
Your Text Here
50%
Men
30%
Women
Put Text Here
75%
Men
40%
Women
GEOGRAPHICAL SEGMENTATION
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25.
Primary Target
Group
Secondary Target
Group
Primary Target
Group
Secondary Target
Group
Primary &
Secondary
Target Group
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TARGET GROUP SEGMENTATION
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26.
$
CLOSE
PURCHASE
TEXT HERE
TEXT HERE TEXT HERE TEXT HERE
TEXT HERE
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SALES CYCLE AND SEASONAL INSIGHT
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27.
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2011
2012
2013
2014
2015
2016
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SALES CYCLE AND SEASONAL INSIGHT
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28.
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Text
Here
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Post Visit
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During Visit
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Post Purchase
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Pre Visit
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Purchase
CORE STRATEGIC AUDIENCE
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29.
01
02
03
04
Target
Marketing
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CORE STRATEGIC AUDIENCE
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30.
5%
15%
25%
45%
10%
TEXT
HERE
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CORE STRATEGIC AUDIENCE
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31.
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02 03 04 05
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01
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SETTING CAMPAIGN METRICS
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32.
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ADDITIONAL
SLIDES

33.
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VISION MISSION GOALS
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OUR MISSION
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34.
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JOHN PARKER
Finance Manager
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PETER DANIEL
Managing Director
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MARY GRAVES
Product Manager
OUR TEAM
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35.
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ABOUT US
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PETER DANIEL
Managing Director
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CAROL SMITH
CEO/ Director
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JOHN PARKER
Finance Manager
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MARY GRAVES
Product Manager

36.
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01
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02
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03
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04
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05
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06
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OUR GOAL
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37.
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57%
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43%
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COMPARISON
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38.
25%
40%
60%
80%
WWW.COMPANY.COM 38
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FINANCIAL
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39.
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QUOTES
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40.
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0 100
20
10
30
40
80
90
70
60
50
SEGMENTATION
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41.
WWW.COMPANY.COM 41
90%
40%
50%
35%
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LOCATION
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42.
01 02
2017
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04
03
2018
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05 06
2019
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07
08
2020
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TIMELINE
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43.
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01 02 03
04
05
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POST IT
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44.
News Paper
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NEWSPAPER
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45.
01
03 02
04
WWW.COMPANY.COM 45
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PUZZLE
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TARGET
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TARGET
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01
05
02
03
04
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CIRCULAR
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VENN
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Text Here
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LEGO
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SILHOUETTES
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51.
Text Here
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IDEA
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BULB OR IDEA
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MAGNIFYING GLASS
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53.
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BAR GRAPH
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54.
Text Here
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01
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FUNNEL
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Address
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress@123.com
Thank
YOU