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1. Sale Marketing Methods and
Channel Conflicts
Company Name1

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2
AGENDA
Agenda 01
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Agenda 05
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Agenda 03
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Agenda 02
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Agenda 06
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Agenda 04
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CHANNEL MARKETING STRATEGY
3
TEXT
HERE
Nature of Intermediaries
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Product Factors
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Market Factors
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Competitors
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CHANNEL MARKETING STRATEGY
4
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Market Factor
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Competitors
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Product Factor
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Nature of
Intermediaries

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CHANNEL MARKETING PLANNING
5
01
02
03
04
05
06
07
Target Market (Enterprise, Mid-
market, Small-medium Business
[SMB] )
Vertical Market Expertise (Health Care,
Education, Government, Etc.)
Core Competencies &
Solution Differentiation
Geographic Presence/Reach
(Regional…world Wide)
Routes to Market &
Distribution Strategy
Vendor
Relationships
Revenue/Size

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LAUNCH PLAN AT A GLANCE
6
Product
Design
Development
Market
Planning
Launch
Business
Model
Ideation
Customer
Discovery
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Sep Oct NOV DEC JAN FEB MAR

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LAUNCH PLAN AT A GLANCE
7
Ideation
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Customer Discovery
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Development
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Launch
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Business Model
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Product Design
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Market Planning
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OUR CHANNEL PRODUCTS
8
Product 02
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Product 1
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Product 04
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Product 05

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OUR CHANNEL PRODUCTS
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Product 1
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Product 2
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Product 3

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CURRENTLY ACTIVE CHANNELS
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Product Knowledge
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Pricing
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Selling Competing
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Certain Brand
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CURRENTLY ACTIVE CHANNELS
11
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Certain Brand
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WHO IS YOUR BUYER
12
01
02
03
04
05
06
Buyer Persona
Building Blocks
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Demographics
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Bizographics
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Motivation
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Psychographics
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Modality
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Relationships

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BUYERS JOURNEY
13
BuyEngageEvaluateExploreDiscover
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BUYERS JOURNEY
14
Explore
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Evaluate
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Buy
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Discover
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Text Here

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OUR CHANNEL PARTNERS
15
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PARTNER 1
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PARTNER 2
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PARTNER 3
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PARTNER 4

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TARGET CUSTOMER
16
01
02
03
04
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MEASURE POTENTIAL CHANNEL PARTNERS
17
Text
HereCompetencies
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Capabilities
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Capacities
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MEASURE POTENTIAL CHANNEL PARTNERS
18
Competencies
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Capabilities
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Capacities
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3c’s

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PROCESS TO MANAGE PARTNERS
19
Demographics
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Psychographics
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Biographic
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Motivation
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Modality
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01
04
02
05 03
06
Buyer Persona
Building
Blocks

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PROCESS TO MANAGE PARTNERS
20
Recruitment
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Training
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Engagement
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Incentives
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Enablement
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PROCESS TO MANAGE PARTNERS
21
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LEAD GENERATION ACTIVITIES
22
Marketing Programs
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Nurturing Campaigns
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Tradeshows
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Ads
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Named Account List
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Speaking Events
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Roadshows
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VALUE ADDED BY CHANNEL PARTNERSHIP
23
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Inventory Control Systems
Data Processing Programs
And Systems
Financing
Accounting Services
Advertising Planning Assistance
Employee Training
Catalog Services

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VALUE ADDED BY CHANNEL PARTNERSHIP
24
Situational
Analysis
05
Budget
Planning
04
Evaluation &
Control Of
Marketing
03
Developing
Marketing
Communication
Plan
02
Developing
Marketing
Communication
Program
01
2017 2018 2019 2020 2021
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MARKETING ANALYSIS
25
Marketing
Analysis
Pre-post Campaign
Strategy
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Product Design
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Pricing Strategy
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Reporting Intelligence
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Marketing ROI
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DELIVERABLES FROM MARKETING
26
Datasheet Product Brief White Papers Case Studies
Product 1
Product 2
Product 3
Product 4
Product 5
Product 6
Product 7

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ROLES OF CHANNEL MARKETING MANAGER
27
Devise Advertising Strategies
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Negotiate Contracts
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Address Concerns
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Establish Standards for the Retailer
Finding, Securing and Maintaining a Relationship
Between a Producer and A Retailer.
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ROLES OF CHANNEL MARKETING MANAGER
28
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Technological and
Logistical Support
Text 01
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Planning
Assistance
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Specialized
Expertise
Text 03

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OUR TOP CHANNEL SALES PEOPLE
29
Text
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OUR CHANNEL SALES NUMBERS
30
0
10
20
30
40
50
JAN FEB MAR APR MAY
Text 01 Text 02
0
0.5
1
1.5
2
2.5
3
3.5
2017 2018 2019 2020 2021
Text 01 Text 02 Text 03
1.3
1.8
2.5
2.1 1.9
0
0.5
1
1.5
2
2.5
3
2017 2018 2019 2020 2021 0
5
10
15
20
25
30
35
40
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG

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SALES BY REGIONS
31
USA
+5,2%
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BRAZIL
-4,2%
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RUSSIA
+13,4%
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AFRICA
+13,6%
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AUSTRALIA
+2,3%
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US SALES BY REGIONS
32
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Lowest Sales
Higher Sales
Average Sales
Rocky Mountain
Region
Southeast
Region
North central
Region
South Central
Region
Northeast
Region
Southeast
Region
Northwest
Region

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FINANCIAL HIGHLIGHTS
33
$ 768.4m
+12%
01
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$ 622.3m
+12%
04
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$ 215.7m
+12%
02
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$ 762.6m
+12%
05
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$ 542.6m
+12%
03
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$ 772.7m
+12%
06
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FINANCIAL HIGHLIGHTS
34
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01
4.5%
$832.5M
02
6.42%
$832.5M
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03
12.4%
$832.5M
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OUR SALES PIPELINE
35
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01
02
03
04
05
06
07
08

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ANALYST BRIEFING PLAN
36
2017
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2022
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2018
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2021
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2020
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2019
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Text
Here

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TYPES OF CHANNEL PROMOTIONS USED
37
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other
Referral Program
Trade - INS
MDF/COOP
Loyality Programs
Premiums
Contsets
Merchandising / Display
Events
Price Incentives / Rebates
Types Of Channel Promotions Used

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38
CHANNEL PROMOTIONAL EVENTS
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Press
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Referral
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Buy Back
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Trade
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OUR TRADE SHOW CALENDAR
39
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
SEP
NOV
DEC
2017
Text Here Text Here Text Here
Text Here Text Here
Text Here
Text Here
Text Here
Text Here

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SOCIAL MEDIA MARKETING PLAN
40
Social Media
Marketing
Plan
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WEBSITE UPDATE PLAN
41
WEBSITE
UPDATE PLAN
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COMPETITIVE INTELLIGENCE
42
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LOW HIGH
LOWHIGH
TEXT HERE TEXT HERE
TEXT HERETEXT HERE

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COMPETITIVE INTELLIGENCE
43
Task team Text Here Text Here Text Here Text Here Text Here Text Here
Item 1
Item 2
Item 3
Item 4
Item 5
Item 6
Item 7

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CHALLENGES IN THE CHANNEL
44
Distributor
2 Tier
Partner
1 Tier
Partner
Direct
Channels
Manufacturer
End
Customers
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COMMON CHANNEL CONFLICT
45
Geography
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Services
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Price Wars
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Crossed Accounts
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COMMON CHANNEL CONFLICT
46
Opportunities
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Weaknesses
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Strengths
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Threats
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02
03
01
04

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HOW TO MAINTAIN CHANNEL RELATIONSHIP
47
01
02
0304
05
06 Treat your Partners as an
Extension of your Sales Force
Invest in Maintaining
Relationships
Consider Fewer Partners
Who Sing your Praises
And Sell Confidently, Unlike
Disgruntled Partners
Finally Strike a Final Consensus
With Channel Partners is Just
the First Step
Ensure That Their Needs are
Addressed

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48
CASE STUDY
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06040301 0502
Treat Your
Partners as
an Extension
of your Sales
Force
Invest in
Maintaining
Relationships
Consider
Fewer
Partners Who
Sing your
Praises
And Sell
Confidently,
Unlike
Disgruntled
Partners
Finally Strike a
Final Consensus
With Channel
Partners is Just
the First Step
Ensure That
Their Needs
are Addressed

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CUSTOMER TESTIMONIALS
49
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CAROL SMITH
CEO
JOHN WOLLY
Manager
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50. 50
ADDITIONAL
SLIDES

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OUR MISSION
51
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OUR TEAM
52
Peter Smith
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Finance Manager
Janna Wolly
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Product Manager
Anita Deo
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CEO/ Director
John Cross
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Managing Director

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ABOUT US
53
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John Lee
Product Manager
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Anita Wolly
Finance Manager
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Carol Deo
Managing Director
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Mary Light
CEO/ Director

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DASHBOARD
54
TEXT HERE
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160%
TEXT HERE
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90%
TEXT HERE
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55%
TEXT HERE
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40%

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LOCATION
55
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30%
60%
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52%
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45%
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70%
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TIMELINE
56
01
2017
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02
2018
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03
2019
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04
2020
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05
2021
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LEGO
57
Text Here Text Here Text Here
Text Here
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SILHOUETTES
58
Text Here
Text Here
Text Here
Text Here
Text Here
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FUNNEL
59
Text Here
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Text Here
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60. 60
THANK
YOUAddress
# street number,
city, state
Contact
Numbers:
08785644562
Email Address:
emailaddress@123.
com