The document discusses various marketing channels and strategies for customer acquisition and retention. It provides information on promotion channels like direct mail, email, website, and social media. It also discusses metrics like customer acquisition cost, customer retention strategies and their benefits, and building customer loyalty over the customer's lifecycle through loyalty programs. The document contains templates for slides on these topics that can be customized with a business' own information and used in presentations.

1. Business
Advertising
for Firms
Your C ompany N ame

2. Business
Promotion Channels
Direct Mail
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Email
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it to your needs and capture your
audience's attention.
Website
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it to your needs and capture your
audience's attention.
Social
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it to your needs and capture your
audience's attention.
SEO/PPC
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it to your needs and capture your
audience's attention.
2

3. Customer Acquisition Cost (2 of 2)
3
Current Marketing Channels Being Used Most Influential Channels
Other Businesses 9.3%
TV, Radio, & Print ads 3.1%
Video Advertising 9.1%
Display Advertising 9.1%
Partner Marketing 22.0%
Retargeting 9.1%
Outbound Calling 6.7%
PR 1.2%
Paid Search 10.8%
Conference / trade show booth 0.8%
Word-of-Mouth / Referrals 6.6%
SEO 8.3%
Content Marketing 0.8%
Social Media 9.5%
Email Marketing 5.9%89%
82%
81%
78%
75%
75%
60%
59%
58%
53%
49%
48%
22%
13%
6%
This is a framework
for loyalty lifecycle,
you can modify it
basis your
requirements

4. Promotion Cost by Channel
4
$400
$350
$300
$250
$200
$150
$100
$75
$50
$20
$-
$50
$100
$150
$200
$250
$300
$350
$400
$450
Social media TV, Radio, &
Print ads
SEO Video
advertising
Email
marketing
Content
marketing
Text Here Text Here Text Here Text Here
Cost by Channel

5. Promotion Campaigns
5
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
We have listed
down a few ways
through which you
can acquire
customers, you can
choose any basis
your requirements
Target
Audience
Social Media
Email
PPC
Affiliates
Online
Marketing
Offline
Marketing
Events
Print Ad
Sponsorships
Radio
SEO
Blogs

6. Business Promotional Roadmap
6
Q1 2018 Q2 2019 Q3 2020 Q4 2021
Expand Advertising
Event Sponsorships
International
Expansion
Maximize Strategic
Partnerships
Update Website
First-Class Product
Launches
Annual user conference
Landing pages for EU
Partner portal 2.0
User portal UI Update careers website
New iOS landing Pages
Maintenance Remin..
iOS 2.0 Android 2.0 Race friends Badges & awards
Google AdWords
YouTube
Facebook
Marketing

7. Word of Mouth Marketing (WOM)
7
Experience
Brand Awareness
This is a representative image, and should be replaced by your own image. Just right click and replace image.
Brand Advocates
This is a representative image, and should be replaced by your own image. Just right click and replace image.
Promoter
Neutral
Brand Detractors
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Saboteur

8. Social Media and Word-of-Mouth Metrics
8
8
9
11
11
15
16
19
20
22
25
25
27
27
30
31
31
36
38
39
40
41
0 5 10 15 20 25 30 35 40 45
Daily or monthly active users
Click-throughs
Reach
Re-tweets
Likes
Conversions
Cost per Conversion
ROI
Net Promotor Score
Conversation Share
Coversation Volume
Cost per Conversation
Sentiment
Topicality
Cost Deflection
Influence
Conversation value
Velocity
Advocacy
Value of a Fan/Follower
Momentum Effect
August 2019

9. Marketing
Growth Strategy
› Growth portfolio mapping
› New growth sourcing
Growth Strategies
Marketing & Sales Strategies
› Marketing ‘New Ps’ Strategies – offering Solution, Access, value,
Education, Communities
› Brand / Portfolio strategy
Go – to – Market
› Build marketing capabilities
› Metricing & dashboards
› Sustained organizational improvement
› Sales-channels effectiveness
9

10. Customer
Acquisition Cost
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it to your needs and capture your
audience's attention.
Ideal Acquisition
Cost Model
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it to your needs and capture your
audience's attention.
Cost Model for Web
based Business
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it to your needs and capture your
audience's attention.
Cost Model for
Direct Salesforce
10

11. Ideal Acquisition Cost Model
11
Monetization
(LTV)
Cost to Acquire a
Customer CAC
› High Churn Rates
› Low Customer Satisfaction
› Resourcing Revenue
› Scalable Pricing
› Cross Sell / Upsell
› Product Line Expansion
› Lead Gen for 3rd Parties
› Viral Effects
› Inbound Marketing
› Free or Freemium
› Open Source
› Free Trials
› Touchless Conversation
› Inside Sales
› Channels
› Strategic Partnerships
› Field Sales
› Outbound Marketing

12. Customer Acquisition Cost (1 of 2)
12
$
0.40Customers
Acquisition Cost
(Per Campaign)
$10
Divided by
#25
$ Total Campaign Spend
Divided by
# of Customers Acquired
Via Campaign
Acquisition
Cost = $0.10 X 100 = $10
Customers
Acquired = 100 x 25% = 40
Customers that Click Ad$0.10Cost per click, 100 Conversion Rate 25%

13. Sales ($)
Team composition 1
On target earnings 230,000
Salary Cost 230,000
Salary + Overhead 310,500
Total Team Cost 560,250
Avg. team Failure Rate 25%
Adjusted Team Cost 747,000
No. of Marketing people 0.5
Average cost per person 200,000
Marketing programs spend 150,000
Total Marketing Costs 350,000
Total Sales & Marketing spend 1,097,000
No of deals per team per year 10
Cost of Customer Acquisition 109,700
Customer Acquisition Cost (2 of 2)
13

14. 14
Customer
Retention
Customer Retention Strategies
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needs and capture your audience's attention.
Customer Retention Benefits
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needs and capture your audience's attention.
Customer Retention Impact
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needs and capture your audience's attention.

15. Customer Retention Strategies
15
Brand Strength
Emotional commitment
to brand
Advocacy
Intention or propensity
to recommend
Future Intentions
Intention or propensity to repurchase,
change spend/ share
Perceived Value for Money
Do customers feel you offer
value for money?
Overall Satisfaction
Initial overall score
for your brand
Customer
Retention

16. Increasing customer retention
rates by 5% increases Profits
by 25% to 95%
A 2% increase in customer
retention has the same effect
Decreasing cost by 10%
Customer
Retention Benefits
16
Worth 10X as much On average, loyal
customers are worth up to 10 times as
much as their first purchase

17. Customer Retention Impact
17
› Improved operational efficiency
› Deeper
› Business & Market Intelligence
› Better Customer
› Experience
Impact
› Example
› Pinpoint compliance & Process Issues
› Example
› Timely Analysis of Customer Feedback
› Example
› Standardize call Quality for coaching & Recognition Purposes
Capabilities
› Reduce costs, mitigate risks
› Increase Incremental Revenues
› Improve product quality
› React to market opportunity
› Increase customer satisfaction, Retention & Loyalty
Results
How it
can be
Achieved

18. Customer
Loyalty
Customer
Loyalty Lifecycle
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to your needs and capture your
audience's attention.
Loyalty Program
Performance Dashboard
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to your needs and capture your
audience's attention.
18

19. Customer Loyalty Lifecycle
19
Loyalty
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needs and capture your audience's attention.
Retain
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needs and capture your audience's attention.
Reward
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needs and capture your audience's attention.
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needs and capture your audience's attention.
Nurture
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it to your needs and capture your
audience's attention.
Grow
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needs and capture your audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.

20. Loyalty Program Performance Dashboard
20
0
1000
2000
3000
4000
No Yes
Enrolled in awards program
0 1000 2000 3000
Blank
Diamond
Emerald
Gold
Non member
Sapphire
Avg. Last Sale ($)
AwardLevel
0
50000000
100000000
150000000
200000000
250000000
Catalog Point of
Sale
Web Phone
Sum(TotalAvg.)
Channel
Average Sale by loyalty Member type
Active contents
Average sale by loyalty Segment
Active contents
Sales by Channel
Award related orders
0
3000000
6000000
9000000
12000000
15000000
Peter
Smith
Carlo
Wilson
Melody
Alim
Blank
Sum
Customer
0
30000000
60000000
90000000
120000000
Blan.. Summer… What…
Sum(Extended)
Order item promotion
0 1000000 2000000
Melody Alim
Wonne mckay (sample)
Eva corets (sample)
Carlo Wilson
Thomas axen (sample)
Max (Lifetime Sales) $
FullName
Average Award by customer
Active award Transactions
All Orders by Promotions
All orders Products
Top $ loyalty Program Members by lifetime Sales
Active loyalty Contact Members

21. Business Advertising for Firms Icons Slide
21

22. This is a representative image, and should
be replaced by your own image. Just right
click and replace image
10 Minutes Break
Coffee
Time
22

23. 23
Additional
Slides

24. Graphs and Charts
24
Product
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.
Product
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.
0201
52
47
40
25
75
30
70
97
0 10 20 30 40 50 60 70 80 90 100
Q1
Q2
Q3
Q4
Unit Count

25. Stacked Line With Markers
25
3628.4
3573.9
3484.0
3532.1
3740.3
3881.7
3528.4
3873.9
3584.0
3732.1
3640.3
3981.7
3400
3500
3600
3700
3800
3900
4000
4100
2013 2014 2015 2016 2017 2018
inmillions
YEARS
Product
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.
Product
This graph/chart is linked to excel,
and changes automatically based
on data. Just left click on it and
select “Edit Data”.
0201

26. 26
Our Team
Name Here
Designation
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to your needs and capture your
audience's attention.
Designation
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to your needs and capture your
audience's attention.
Name HereDesignation
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it to your needs and capture your
audience's attention.
Name Here
Name Here
Designation
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it to your needs and capture your
audience's attention.

27. 27
About Us
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needs and capture your audience's attention.
Target Audiences
Value Clients
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needs and capture your audience's attention.
Preferred by Many
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needs and capture your audience's attention.

28. 28
Our
Mission
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to your needs and capture your
audience's attention.
Vision
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audience's attention.
Mission
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audience's attention.
Goal

29. 29
Success is a lousy teacher.
It seduces smart people into
thinking they can’t lose.
Quotes

30. 30
Thank
You
Address
# Street Number, City, State
Contact Number
0123456789
Email Address
Emailaddress@123gmail.com