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HOW TO RUN FUN LOYALTY PROGRAMS TO ENGAGE CUSTOMERS?AN
HEAD OF SALES
ANTAVO CONTEST & LOYALTY SOFTWARE
HOW TO RUN FUN LOYA...
“84% of people trust word
of mouth
recommendations.” –
Javier Buron, via Nielsen.
“The WOW effect is the
most important in...
ANTAVO Offices
Country managers
(India, Vietnam, Malaysia, Singapore, Indonesia)
Newsletter partners
Key affiliates
1. WHAT DRIVES LOYALTY
DO THEY REALLY DRIVE LOYALTY?
1. THE WOW EFFECT & REWARDS
13%
20%
12%
34%
10%
11%
REWARDS
EXCLUSIVE-
NESS
PERSONALIZATION
CUSTOMER SUPPORT
FAMILIARITY
O...
2. SOCIAL PROOF
CONVERSION RATES
Recommendation Newspaper ad
400%
Online Reviews and
Recommendations
Social Media Ad
320%
...
3. SOCIAL REFERRALS
Source: Shareaholic
2. THE SOLUTION
BUILD LOYALTY NOT REPEAT PURCHASE
OLD-FASHIONED LOYALTY PROGRAMMES
‘Spend a dollar earn a point’
Single interaction
ENGAGE...
ACTIONS YOU CAN
INCENTIVIZE IN A
LOYALTY PROGRAM
PERSONAL
INFORMATION
WEBSITE WEBSHOP SOCIAL EMAIL
• visiting a subpage
• ...
FORGET TRADITIONAL SPEND A DOLLAR,
EARN A POINT LOYALTY PROGRAMS
TRADITIONAL LOYALTY PROGRAMS ENGAGEMENT TYPE OF LOYALTY
P...
3. LET’S SEE HOW
SMOOTHLY IT WORKS IN
PRACTICE!
CUSTOMER
ACTION
John watched 3 different product videos
about a new carnitine, and he checked the
product’s subpage to see...
WATCHING VIDEOS, WEBSITE PAGES
CUSTOMER
ACTION
Janerre purchased an educational toy set
for her 3 year-old baby. She then left an
approved product review...
PRODUCT REVIEWS, SHARES ON SOCIAL NETWORKS
CUSTOMER
ACTION
Ana knew that an awesome furniture would
be loved by some of her friends, so she
decided to share it on Fa...
SOCIAL SHARING
ACTIVITIES WHICH CREATES MAGIC FOR YOUR MARKETING
REWARDS WHICH ARE ENGAGING FOR YOUR CUSTOMERS
EASILY CUSTOMIZE EVERYTHING FROM THE BACKEND
4. VALUES FOR YOUR BRAND
BUILDS
COMMUNITY AND
IDENTIFIES
OPINION LEADERS
INCREASES
CUSTOMER LIFETIME
VALUE
BOOSTS USER
CON...
THANK YOU!
QUESTIONS?
Andy Nemes
Head of Sales at Antavo
andy@antavo.com
www.antavo.com
Antavo Loyalty The Big Social Media Conference in Manchester July 2015
Antavo Loyalty The Big Social Media Conference in Manchester July 2015
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Antavo Loyalty The Big Social Media Conference in Manchester July 2015

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Antavo Loyalty The Big Social Media Conference in Manchester July 2015

  1. 1. HOW TO RUN FUN LOYALTY PROGRAMS TO ENGAGE CUSTOMERS?AN HEAD OF SALES ANTAVO CONTEST & LOYALTY SOFTWARE HOW TO RUN FUN LOYALT PROGRAMS TO ENGAGE YOUR CUSTOMERS? brought to you by: Andy Nemes head of sales @Antavo loyalty & contest software presents:
  2. 2. “84% of people trust word of mouth recommendations.” – Javier Buron, via Nielsen. “The WOW effect is the most important in customer lifecycle marketing.” - Alasdair McWilliam “Sell More on Social Media by Selling Less.“ - Sam Flynn “Social referrals now outnumber search at 79% coming through Facebook.“ – Mari Smith
  3. 3. ANTAVO Offices Country managers (India, Vietnam, Malaysia, Singapore, Indonesia) Newsletter partners Key affiliates
  4. 4. 1. WHAT DRIVES LOYALTY
  5. 5. DO THEY REALLY DRIVE LOYALTY?
  6. 6. 1. THE WOW EFFECT & REWARDS 13% 20% 12% 34% 10% 11% REWARDS EXCLUSIVE- NESS PERSONALIZATION CUSTOMER SUPPORT FAMILIARITY OTHER Source: e-marketer
  7. 7. 2. SOCIAL PROOF CONVERSION RATES Recommendation Newspaper ad 400% Online Reviews and Recommendations Social Media Ad 320% CUSTOMERS WANT SOCIAL RECOMMENDATIONS AND WORD OF MOUTH Source: Deloitte
  8. 8. 3. SOCIAL REFERRALS Source: Shareaholic
  9. 9. 2. THE SOLUTION
  10. 10. BUILD LOYALTY NOT REPEAT PURCHASE OLD-FASHIONED LOYALTY PROGRAMMES ‘Spend a dollar earn a point’ Single interaction ENGAGEMENT TYPE LOYALTY PROGRAMMES ‘Point-based actions & rewards’ Multiple interactions
  11. 11. ACTIONS YOU CAN INCENTIVIZE IN A LOYALTY PROGRAM PERSONAL INFORMATION WEBSITE WEBSHOP SOCIAL EMAIL • visiting a subpage • visiting a website • downloading an e-book/file • signing up • writing a product review • playing treasure hunt • making a purchase • leaving a product review • referring a friend • creating a wish list • rating a product • uploading a photo • reaching a certain basket size • paying via preferred payment • watching a video • following on Twitter • commenting • connecting social profiles • sharing a video • sharing a product page • bring in traffic from social • sign-ups • open a newsletter • click-through in a newsletter • preferences • geographic data • demographic data
  12. 12. FORGET TRADITIONAL SPEND A DOLLAR, EARN A POINT LOYALTY PROGRAMS TRADITIONAL LOYALTY PROGRAMS ENGAGEMENT TYPE OF LOYALTY PROGRAMS Reward purchases only Reward all kinds of customer actions which leads to purchases Pushy Non-salesy, fun No influencer identification Detailed customer profiles
  13. 13. 3. LET’S SEE HOW SMOOTHLY IT WORKS IN PRACTICE!
  14. 14. CUSTOMER ACTION John watched 3 different product videos about a new carnitine, and he checked the product’s subpage to see the details of home delivery. BUSINESS VALUE: Product and delivery awareness. CUSTOMER REWARD He earned 300 points. WATCHING VIDEOS, WEBSITE PAGES
  15. 15. WATCHING VIDEOS, WEBSITE PAGES
  16. 16. CUSTOMER ACTION Janerre purchased an educational toy set for her 3 year-old baby. She then left an approved product review, which she also shared on Facebook. BUSINESS VALUE: High-quality product review and viral social spread in your customers’ micro-community. CUSTOMER REWARD She earned 150 points for the purchase 200 for the product review and an additional 150 points for the share of the product review. INCENTIVIZE ACTIONS WHICH LEADS TO PURCHASES
  17. 17. PRODUCT REVIEWS, SHARES ON SOCIAL NETWORKS
  18. 18. CUSTOMER ACTION Ana knew that an awesome furniture would be loved by some of her friends, so she decided to share it on Facebook. BUSINESS VALUE: Highly relevant traffic from social networks. CUSTOMER REWARD After 10 of her friends clicked on the link, Ana collected 100 loyalty points and lots of nice feedback from her friends. BRING IN TRAFFIC FROM SOCIAL
  19. 19. SOCIAL SHARING
  20. 20. ACTIVITIES WHICH CREATES MAGIC FOR YOUR MARKETING
  21. 21. REWARDS WHICH ARE ENGAGING FOR YOUR CUSTOMERS
  22. 22. EASILY CUSTOMIZE EVERYTHING FROM THE BACKEND
  23. 23. 4. VALUES FOR YOUR BRAND BUILDS COMMUNITY AND IDENTIFIES OPINION LEADERS INCREASES CUSTOMER LIFETIME VALUE BOOSTS USER CONTENT GENERATION
  24. 24. THANK YOU! QUESTIONS? Andy Nemes Head of Sales at Antavo andy@antavo.com www.antavo.com

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