Antavo Loyalty The Big Social Media Conference in Manchester July 2015
HOW TO RUN FUN LOYALTY PROGRAMS TO ENGAGE CUSTOMERS?AN
HEAD OF SALES
ANTAVO CONTEST & LOYALTY SOFTWARE
HOW TO RUN FUN LOYALT PROGRAMS
TO ENGAGE YOUR CUSTOMERS?
brought to you by: Andy Nemes
head of sales @Antavo loyalty & contest software
“84% of people trust word
Javier Buron, via Nielsen.
“The WOW effect is the
most important in
marketing.” - Alasdair
“Sell More on
Social Media by
Selling Less.“ -
search at 79%
(India, Vietnam, Malaysia, Singapore, Indonesia)
BUILD LOYALTY NOT REPEAT PURCHASE
OLD-FASHIONED LOYALTY PROGRAMMES
‘Spend a dollar earn a point’
ENGAGEMENT TYPE LOYALTY PROGRAMMES
‘Point-based actions & rewards’
ACTIONS YOU CAN
INCENTIVIZE IN A
WEBSITE WEBSHOP SOCIAL EMAIL
• visiting a subpage
• visiting a website
• downloading an e-book/file
• signing up
• writing a product review
• playing treasure hunt
• making a purchase
• leaving a product review
• referring a friend
• creating a wish list
• rating a product
• uploading a photo
• reaching a certain basket size
• paying via preferred payment
• watching a video
• following on Twitter
• connecting social profiles
• sharing a video
• sharing a product page
• bring in traffic from social
• open a newsletter
• click-through in a
• geographic data
• demographic data
FORGET TRADITIONAL SPEND A DOLLAR,
EARN A POINT LOYALTY PROGRAMS
TRADITIONAL LOYALTY PROGRAMS ENGAGEMENT TYPE OF LOYALTY
Reward purchases only
Reward all kinds of customer actions which
leads to purchases
Pushy Non-salesy, fun
No influencer identification Detailed customer profiles
3. LET’S SEE HOW
SMOOTHLY IT WORKS IN
John watched 3 different product videos
about a new carnitine, and he checked the
product’s subpage to see the details of home
BUSINESS VALUE: Product and delivery awareness.
He earned 300 points.
WATCHING VIDEOS, WEBSITE PAGES
Janerre purchased an educational toy set
for her 3 year-old baby. She then left an
approved product review, which she also
shared on Facebook.
BUSINESS VALUE: High-quality product review and viral social spread in your customers’ micro-community.
She earned 150 points for the purchase 200
for the product review and an additional 150
points for the share of the product review.
INCENTIVIZE ACTIONS WHICH LEADS TO PURCHASES
Ana knew that an awesome furniture would
be loved by some of her friends, so she
decided to share it on Facebook.
BUSINESS VALUE: Highly relevant traffic from social networks.
After 10 of her friends clicked on the link, Ana
collected 100 loyalty points and lots of nice
feedback from her friends.
BRING IN TRAFFIC FROM SOCIAL