This document provides a marketing plan for a new product launch. It is divided into multiple phases (Buzz, Launch, Momentum) and tactics for each phase, including focused efforts on retention of existing customers, demand generation, and awareness/lead generation. Specific tactics mentioned include online marketing programs, social media, trade shows, conferences, sales training, and updating website information. The document also includes templates for a detailed product launch plan, marketing budget, and social media plan to be filled in.

1. New Product Marketing
Your company name
1

2. Phase 1 Tactics: Buzz
Awareness & Demand Generation
› Identify the channels for proper targeting of
relevant audience
› Deploy responsibilities to individuals for
successfully managing an awareness program
Focused on Retention
› Inform your existing customers
about your new products
› Customer Referral programs
› Online marketing programs
› Special discount for existing
customer base
Focused on Demand Gen
› Online Marketing programs
with relevant channels
› Social Media
Focused on
Awareness/Lead Gen
› Trade Shows
› Conferences
1
2
Awareness
WHAT, HOW & WHY
› Email Marketing
› FAQ prepared
› ABC Training
› Inside Sales Training
› Website updated
Internal
Channel
Customers
Prospects
Promotional
This is the 1st step to create
a buzz about your
product/service in the market.
We have classified it into 5
key segments where different
tactics will be used.

3. Phase 2 Tactics: Launch
Awareness
WHAT, HOW & WHY
› Key offers for partners &
key stakeholders
› Sales Training
› Branding Activities like
designing logo, taglines
Awareness & Demand Generation
› Channel Presentation
› Customer Presentation
› Press releases
Focused on Retention
› Competitive Buyback Program
› Beta Customer Referral
Focused on Demand Gen
› Online Marketing programs
with relevant channels
› Social Media
› New offers to customers
Focused on
Awareness/Lead Gen
› Direct mail promotion
› Trade Shows
› Conferences
3
2 Internal
Channel
Customers
Prospects
Promotional
This is the 2nd step where
you launch your
product/service in the market.
We have classified it into 5
key segments where different
tactics will be used.

4. Phase 3 Tactics: Momentum
4
Internal Channel Customers Prospects Promotional
Awareness – WHAT,
HOW & WHY
› Continued Trainings
› Internal emails
Awareness & Demand
Generation
› Try & Buy programs
› Customer Presentation
› Channel Presentation
› Incentive programs
Focused on Retention
› Online marketing programs
› Competitive Buyback
Program
› Customer Referral
Focused on Demand
Gen
› Identify key clients
› Online Marketing programs
with relevant channels
› Social Media
› New offers to customers
Focused on
Awareness/Lead Gen
› Exhibitions
› Direct mail promotion
› Trade Shows
› Conferences
This is the 3rd step after the
launch of your
product/service in the market.
In order to keep the
momentum going, we have
classified it into 5 key
segments where different
tactics will be used.

5. Product Launch Detailed Plan
5
Product
Launch Plan
- Cell Phone
Needs to accommodate the
number of expected attendees
Implementing the
communication plan
Camera
Cloud Data Storage
Ability to download
Apps
Video Call
Access to social
media
Excellent Battery
Life
Text Here
Product
Design
Features
Target Audience
What type of Event
Target Audience
Event Goals and
Objectives
Pre
Planning
Date of
Event
November
10th 2011
Number of
Attendees
500
Budget $20,000
Building
Location
Transport Links
Parking
Decor
Equipment
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Venue
Ample
Spaces
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Program
Follow Up campaign
When is the Product
Launch date ?
Budget
Text Here
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Post
Event
Product
Price
Place
Promotion
Communication
Plan
Marketing
Text Here
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Additional
Considerations
Website
Social
Media
Email
Campaigns
Search
Engine Ads
This is a detailed version of
Product launch plan which is
categorized in 7 steps & then
further sub-classified. You
can have a detailed version
of your plan taking a fair idea
from this template

6. Marketing Plan
6
Advert features on
sports and celebrity
magazines
Online Reviews Radio Jingles Press Release /
Online reviews
Online Reviews Search Engine
Optimization
Search Engine
Optimization
Large Scale Promotion
(Neighbours by
numbers)
Advert features on
sports and celebrity
magazines
Emails & SMS
Campaign
Large Scale Promotion
(Neighbours by
numbers)
Emails, SMS and Online
Campaign
1st 2nd 3rd 4th 5th 6th
Months
Mention the month wise
marketing strategy that will
be used to promote the
product.

7. Typical Product Launch Marketing Process
7
Buzz Launch Momentum
› Traditional media plan
› Social media plan
› Outreach plan for
press/bloggers
› Advance outreach
› Create brand assets for
launch (video, Images,
written content)
› Sales/partner training
› Traditional media
› Social media
› PR & bloggers outreach
› Launch event
› In-store displays
› Measure impact
› Sustain buzz and conversation
› Testimonials & reviews
› Case studies or success stories

8. External Communication Tools
8
Datasheet
External
Presentation
Case
Studies
White
Papers
Customer
Presentation
Channel
Presentation
Sales
Tools
Website
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9. Lead Generation Activities
9
Trade
Shows
Road show with
Tech Partners
Other Online Marketing
Programs
Target Database
Acquisition
Direct Mail
Promotion
Nurturing
Campaign
Magazine
Advertisement
Conferences
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Mention some lead
generation activities that will
be helpful in business
development

10. Lead Generation Funnel
10
Traffic
Lead Capture Page
Lead Nurturing Process
Value Adding Content
High Quality Leads

11. Press Release Plan
11
15th March
30th March
15th April
30th April
15th May
30th May
15th June
30th June
Press
Release
Analyst
Report
Analyst
Briefing
Webinars
Partner
Press Release
Media
Briefings
Media
Presentation
Customer
Spokesperson
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12. Social Media Plan
12
Facebook
15th March
Blog
30th March
You Tube
15th April
Twitter
30th April
Instagram
15th May
Snapchat
30th May
Chat
15th June
LinkedIn
30th June
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

13. Sales Training Plan
13
Sales Training
Webex
15th March
Support Training
Webex
30th March
Field
Training
15th April
FAQ
Training
30th April
Use Cases
Training
15th May

14. Marketing Budget
14
Category
Q1
Jan ($) Feb ($) Mar ($) Q1 Totals ($)
National Marketing 100.00 100.00 100.00 300.00
Banner Ads 100.00 100.00 100.00 300.00
Local Marketing 1,500.00 - - 1,500.00
Newspaper 600.00 600.00
In- store marketing 400.00 400.00
POP 500.00 500.00
Public Relations 1,800.00 1,800.00 1,800.00 5,400.00
Sponsorships
Press Releases 1,800.00 1,800.00 1,800.00 5,400.00
Webinars -
Conferences -
Client Events -
Content Marketing 1,200.00 - - 1,200.00
Sponsored Content -
Landing Page 1,200.00 1,200.00
White Papers/ eBooks -
Social Media 600.00 600.00 600.00 1,800.00
Twitter 100.00 100.00 100.00 300.00
Facebook 100.00 100.00 100.00 300.00
Pinterest 100.00 100.00 100.00 300.00
Instagram 100.00 100.00 100.00 300.00
google+ 100.00 100.00 100.00 300.00
LinkedIn 100.00 100.00 100.00 300.00
Category
Q1
Jan ($) Feb ($) Mar ($) Q1 Totals ($)
Online 800.00 400.00 200.00 1,400.00
Blog 800.00 800.00
Website -
Mobile App 400.00 400.00
Mobile Alerts -
Email Newsletter $ 200.00 200.00
Advertising 3,350.00 - - 3,350.00
Online 2,500.00 2,500.00
Print 850.00 850.00
Outdoor -
Radio -
Television -

15. 15
Coffee Time
10:00am-10:15am

16. New Product Marketing Icon Slide
16

17. 17
Charts & Graphs

18. 18
5
20
10 9
35
15
30 30
56
0
10
20
30
40
50
60
0% 10% 20% 30% 40% 50%
In
millions
This graph/chart is linked to excel, and changes automatically based on data. Just left click
on it and select “Edit Data”.
Product 01
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needs and capture your audience's attention.
Product 02
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needs and capture your audience's attention.
Line Chart

19. 19
0
10
20
30
40
50
60
70
80
90
100
FY 12
FY 11
FY 10
FY 09
FY 08
FY 07
FY 06
FY 05
FY 04
FY 03
FY 02
FY 01
100%
In
Percentage
Product 01
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Product 02
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needs and capture your audience's attention.
Area Chart
This graph/chart is linked to excel, and changes automatically based on data. Just left click
on it and select “Edit Data”.

20. Volume – High – Low – Close – Chart
20
0
10
20
30
40
50
60
70
0
20
40
60
80
100
120
140
160
FY '14 FY '15 FY '16 FY '17 FY '18
Volume
Open
Low
High
Close
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Product 01

21. 21
0
10
20
30
40
50
60
70
80
90
100
FY '16 FY '17 FY '18
Sales
in
Percentage
(%)
Bar Chart
Product 01
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Product 02
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Product 03
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22. Donut Pie Chart
22
40%
30%
20%
10%
Product 02
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Product 01
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Product 04
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Product 03
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This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

23. 23
Additional Slides

24. 24
Vision
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Mission
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Goal
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Vision & Mission

25. Our Team
25
This is a representative image, and
should be replaced by your own image.
Just right click and replace image.
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This is a representative image, and
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Julie Hill
Graphic Designer
John Parker
Sales Manager
Lily Albert
CEO

26. Quotes
26
In Order To Inspire
People, That’s Going
To Have To Come
From Somewhere
Deep Inside Of You.
Jeff Weiner
..CEO LinkedIn

27. 27
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Puzzle 01
02 04
03

28. Venn
28
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29. Time Line
29
2016
2014 2018
2015 2017
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01 02 03 04 05

30. 30
Thank You
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