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3. Business Promotion Tools3
Current Marketing Channels
being Used
Most
Influential Channels
Other 9.3%
TV, Radio, & Print ads 3.1%
Video advertising 9.1%
Display advertising 9.1%
Partner marketing 22.0%
Retargeting 9.1%
Outbound calling 6.7%
PR 1.2%
Paid search 10.8%
Conference / trade show booth 0.8%
Word-of-mouth / referrals 6.6%
SEO 8.3%
Content marketing 0.8%
Social media 9.5%
Email marketing 5.9%88.6
82
81.2
78
74.9
74.5
59.6
59.2
58
52.5
48.6
47.5
22
12.5
5.5
This is a framework
for loyalty lifecycle,
you can modify it
basis your
requirements
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400
350
300
250
200
150
100
75
50
20
0
50
100
150
200
250
300
350
400
450
Social media TV, Radio, &
Print ads
SEO Video
advertising
Email marketing Content
marketing
Text Here Text Here Text Here Text Here
Cost by Channel
Promotion Cost by Channel
4
5. Promotion Campaigns5
We have listed down a
few ways through
which you can acquire
customers, you can
choose any basis your
requirements
Social Media SEO Blogs Email PPC Affiliates
Online
Marketing
Offline
Marketing
Events Print Ad Sponsorships Radio
Target
Audience
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audience's attention.
6. Business Promotional Roadmap6
Q1 2018 Q2 2018 Q3 2018 Q4 2018
Facebook
YouTube
Annual user conference
Google AdWords
Landing pages for EU
Partner portal 2.0
User portal UI Update careers website
New iOS landing Pages
Maintenance Remin..
iOS 2.0 Android 2.0 Race friends Badges & awards
First-class Product Launches
Update Website
Maximize Strategic Partnerships
International Expansion
Event Sponsorships
Expand Advertising
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Marketing
7. Word of Mouth Marketing (WOM)7
Experience
Promoter
Neutral
Saboteur
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Brand Awareness
Brand Advocate
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Brand Detractors
8. 3
5
10
12
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
100
0 20 40 60 80 100
Daily or monthly active users
Click-throughs
Re-tweets
Reach
Likes
Conversation
Cost per Conversation
ROI
Net Promotor Score
Conversation Volume
Coversation Share
Sentiment
Cost per Conversation
Topicallity
Influence
Cost Deflection
Conversation Value
Velocity
Advocasy
Value of a Fan/Follower
Momentum Effect
August 2019
Social Media and Word-of-Mouth Metrics8
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9. 9
Growth Strategies
▪ Growth portfolio mapping
▪ New growth sourcing
Marketing &
Sales Strategies
▪ Marketing ‘New Ps’ Strategies –
offering Solution, Access, value,
Education, Communities
▪ Brand / Portfolio strategy
Go – to – Market
▪ Build marketing capabilities
▪ Metricing & dashboards
▪ Sustained organizational
improvement
▪ Sales-channels effectiveness
Marketing
Growth Strategy
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10. This is a representative image, and
should be replaced by your own image.
Just right click and replace image.
Ideal Acquisition
Cost Model
Cost Model for Web
based Business
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Cost Model for
Direct Salesforce
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10
Customer
Acquisition Cost
11. Ideal Acquisition Cost Model11
Monetization
(LTV)
Cost to Acquire
a Customer
CAC
▪ High Churn Rates
▪ Low Customer Satisfaction
▪ Resourcing Revenue
▪ Scalable Pricing
▪ Cross Sell / Upsell
▪ Product Line Expansion
▪ Lead Gen for 3rd Parties
▪ Viral Effects
▪ Inbound Marketing
▪ Free or Freemium
▪ Open Source
▪ Free Trials
▪ Touchless Conversation
▪ Inside Sales
▪ Channels
▪ Strategic Partnerships
▪ Field Sales
▪ Outbound Marketing
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12. Customer Acquisition Cost (1 of 2)12
Cost per click = $0.10, Customers that Click Ad = 100, Conversion Rate = 25%
Acquisition Cost = $0.10 X 100 = $10 Customers Acquired = 100 x 25% = 40
$0.40Customers
Acquisition Cost
(Per Campaign)
$10
Divided by
#25
$ Total Campaign Spend
Divided by
# of Customers Acquired
Via Campaign
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13. Customer Acquisition Cost (2 of 2)13
Sales ($)
Team Composition 1
On Target Earnings 230,000
Salary Cost 230,000
Salary + Overhead 310,500
Total Team Cost 560,250
Avg. Team Failure Rate 25%
Adjusted Team Cost 747,000
No. of Marketing People 0.5
Average Cost Per Person 200,000
Marketing Programs Spend 150,000
Total Marketing Costs 350,000
Total Sales & Marketing Spend 1,097,000
No of Deals Per Team Per Year 10
Cost of Customer Acquisition 109,700
These are some of the
factors undertaken to
calculate the Customer
Acquisition Cost, you
can modify them as per
your requirements
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14. 14
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Customer
Retention Strategies
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Customer
Retention Benefits
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audience's attention.
Customer
Retention Impact
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Customer
Retention
15. Customer Retention Strategies15
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needs and capture your audience's attention.
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needs and capture your audience's attention.
Customer
Retention
16. Customer Retention Benefits16
Increasing customer
retention rates by 5%
increases Profits by 25%
to 95%
Worth 10X as much
On average, loyal
customers are worth up
to 10 times as much
as their first purchase
A 2% increase in
customer retention has the
same effect Decreasing
cost by 10%
17. Customer Retention Impact17
How it can be Achieved
▪ Improved operational efficiency
▪ Deeper
▪ Business & Market Intelligence
▪ Better Customer
▪ Experience
Impact
▪ Reduce costs, mitigate risks
▪ Increase Incremental Revenues
▪ Improve product quality react to
market opportunity
▪ Increase customer satisfaction,
Retention & Loyalty
Results
Example
▪ Pinpoint compliance & Process
Issues
Example
▪ Timely Analysis of Customer
Feedback
Example
▪ Standardize call Quality for coaching
& Recognition Purposes
Capabilities
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18. 18
Customer Loyalty Lifecycle
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your audience's attention.
Loyalty Program Performance Dashboard
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your audience's attention.
Customer
Loyalty
19. Customer Loyalty Lifecycle19
Attract
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audience's attention.
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to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This is a framework
for loyalty lifecycle,
you can modify it
basis your
requirements
20. Loyalty Program Performance Dashboard20
All Orders by Promotions
All Orders Products
0
30000000
60000000
90000000
120000000
Blan.. Summer… What…
Sum(Extended)
Order item promotion
Average Sale by Loyalty Member type
Active Contents
0
1000
2000
3000
4000
No Yes
Enrolled in awards program
Average sale by Loyalty Segment
Active Contents
0 1000 2000 3000
Blank
Diamond
Emerald
Gold
Non member
Sapphire
Avg. Last Sale ($)
AwardLevel
Sales by Channel
Award Related Orders
0
50000000
100000000
150000000
200000000
250000000
Catalog Point of
Sale
Web Phone
Sum(TotalAvg.)
Channel
Top $ loyalty Program Members by Lifetime Sales
Active Loyalty Contact Members
0 1000000 2000000
Melody Alim
Wonne mckay (sample)
Eva corets (sample)
Carlo Wilson
Thomas axen (sample)
Max (Lifetime Sales) $
FullName
0
3000000
6000000
9000000
12000000
15000000
Peter
Smith
Carlo
Wilson
Melody
Alim
Blank
Sum
Customer
Average Award by Customer
Active Award Transactions
This slide evaluates
the loyalty performance
on the basis of certain
parameters, you can
alter them as per your
requirements
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
21. 21
This is a representative image, and should be replaced by your
own image. Just right click and replace image.
10:15 To 10:30 am.
Coffee
Break
24. 40
45
38
55 53
98
75
0
10
20
30
40
50
60
70
80
90
100
FY 13 FY 14 FY 15 FY 16 FY 17 FY 18 FY 19
InPercentage
In Years
Product 01 Product 02
Bar Chart24
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
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Designation
Name Here
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Designation
Name Here
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Designation
Name Here
25
Our Creative
Team
26. This is a representative image,
and should be replaced by your
own image. Just right click and
replace image.
Target
Audience
Proffered
by Many
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own image. Just right click and
replace image.
Value
Clients
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26
About Us
27. Comparison27
VS
65%
Female
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audience’s attention.
Facebook Users
85%
Male
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Facebook Users
28. 28
Target 01
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Target 02
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Target 03
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Our
Target
29. Financial29
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Minimum
60%
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75%
Medium
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85%
Maximum
30. Quotes
It’s not just about being
better. It’s about being
different. You need to
give people a reason to
choose your
business.
-Tom Abbott
30
31. Location31
USA Population 60%
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75%
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Montana
Texas
32. 32
Idea
Generation
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Idea 01
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Idea 02