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2. Business Promotion Channels2
Website
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Email
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Direct mail
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Social
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SEO/PPC
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3. Business Promotion Tools3
Current marketing Channels
being used
Most
influential channels
Other 9.3%
TV, radio, & print ads 3.1%
Video advertising 9.1%
Display advertising 9.1%
Partner marketing 22.0%
Retargeting 9.1%
Outbound calling 6.7%
PR 1.2%
Paid search 10.8%
Conference / trade show booth 0.8%
Word-of-mouth / referrals 6.6%
SEO 8.3%
Content marketing 0.8%
Social media 9.5%
Email marketing 5.9%88.6
82
81.2
78
74.9
74.5
59.6
59.2
58
52.5
48.6
47.5
22
12.5
5.5
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This is a framework
for loyalty lifecycle,
you can modify it
basis your
requirements
4. Promotion Cost by Channel4
$400
$350
$300
$250
$200
$150
$100
$75
$50
$20
$0
$50
$100
$150
$200
$250
$300
$350
$400
$450
Social media TV, Radio, &
Print ads
SEO Video
advertising
Email
marketing
Content
marketing
Text Here Text Here Text Here Text Here
Cost by channel
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5. Promotion Campaigns5
Online
Marketing
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Offline
Marketing
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Target audience
Social Media
SEO
Blogs
Email
PPC
Affiliates
Events
Print Ad
Sponsorships
Radio
We have listed down a
few ways through which
you can acquire
customers, you can
choose any basis your
requirements
6. Business Promotional Roadmap6
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Q1 2018 Q2 2018 Q3 2018 Q4 2018
First-class product launches
Update website
Maximize strategic partnerships
International expansion
Event sponsorships
Expand advertising
Annual user conference
Facebook
YouTube
Google AdWords
Landing pages for EU
Partner portal 2.0
User portal UI Update careers website
New iOS landing Pages
Maintenance Remin..
iOS 2.0 Android 2.0 Race friends Badges & awards
7. Word of Mouth Marketing (WOM)7
Promoter
Neutral
Saboteur
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Experience
Brand detractors
Brand awareness
Brand advocate
8. Social Media and Word-of-Mouth Metrics8
3
5
10
12
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
100
0 10 20 30 40 50 60 70 80 90 100
Daily or monthly active users
Click-throughs
Reach
Re-tweets
Likes
Conversation
Cost per Conversation
ROI
Net Promotor Score
Conversation share
Coversation volume
Cost per Conversation
Sentiment
Topicallity
Cost Deflection
Influence
Conversation Value
Velocity
Advocasy
Value of a Fan/Follower
Momentum Effect
August 2018
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9. Marketing Growth Strategy9
▪ Growth portfolio mapping
▪ New growth sourcing
Growth
strategies ▪ Marketing ‘new PS’
strategies – offering
solution, access, value,
education, communities
▪ Brand / portfolio strategy
Marketing &
Sales strategies
▪ Build marketing
capabilities
▪ Metricing & dashboards
▪ Sustained organizational
improvement
▪ Sales-channels
effectiveness
Go – to –
market
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10. Customer Acquisition Cost10
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Cost model for direct salesforce
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Ideal acquisition cost model
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Cost model for web based business
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11. Ideal Acquisition Cost Model11
Cost to
Acquire a
Customer CAC
Monetization
(LTV)
▪ Viral effects
▪ Inbound marketing
▪ Free or freemium
▪ Open source
▪ Free trials
▪ Touchless conversation
▪ Inside sales
▪ Channels
▪ Strategic partnerships
▪ High churn rates
▪ Low customer satisfaction
▪ Recurring Revenue
▪ Scalable Pricing
▪ Cross sell / upsell
▪ Product line expansion
▪ Lead Gen for 3rd parties
▪ Field sales
▪ Outbound marketing
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12. Customer Acquisition Cost (1 of 2)12
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Cost per click = $0.10, customers that click ad = 100, conversion rate = 25%
Customers
acquisition cost
(Per campaign)
$ Total campaign spend
Divided by
# Of customers acquired
via campaign
$10
Divided by
#25
$0.40
Customers acquired = 100 x 25% = 40Acquisition cost = $0.10 x 100 = $10
13. Customer Acquisition Cost (2 of 2)13
Sales ($)
Team composition 1
On target earnings $ 230,000
Salary cost $ 230,000
Salary + overhead $ 310,500
Total team cost $ 560,250
Avg. Team failure rate 25%
Adjusted team cost $ 747,000
No. Of marketing people 0.5
Average cost per person $ 200,000
Marketing programs spend $ 150,000
Total marketing costs $ 350,000
Total sales & marketing spend $ 1,097,000
No of deals per team per year 10
Cost of customer acquisition $ 109,700
These are some of the
factors undertaken to
calculate the customer
acquisition cost, you
can modify them as per
your requirements
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14. Customer Retention14
Customer Retention strategies
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Customer Retention benefits
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Customer Retention impact
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15. Customer Retention Strategies15
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Overall satisfaction
Initial overall score for your brand
Brand strength
Emotional commitment to brand
Future intentions
Intention or propensity to repurchase, change spend/ share
Advocacy
Intention or propensity to recommend
Perceived value for money
Do customers feel you offer value for money?
16. Customer Retention Benefits16
Increasing customer
retention rates by 5%
increases profits by
25% to 95%
A 2% increase in customer
retention has the same effect
decreasing cost by 10%
Worth 10X as much on
average, loyal customers are
worth up to 10 times as
much as their first purchase
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17. Customer Retention Impact17
How it Can be Achieved
▪ Improved operational efficiency
▪ Deeper
▪ Business & market intelligence
▪ Better customer
▪ Experience
Impact
Example
▪ Pinpoint compliance & process issues
Example
▪ Timely analysis of customer feedback
Example
▪ Standardize call quality for coaching &
recognition purposes
Capabilities
▪ Reduce costs, mitigate risks
▪ Increase incremental revenues
▪ Improve product quality react to
market opportunity
▪ Increase customer satisfaction,
retention & loyalty
Results
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18. Customer Loyalty18
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Customer loyalty lifecycle
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Loyalty program performance dashboard
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19. Customer Loyalty Lifecycle19
This is a framework for
loyalty lifecycle, you can
modify it basis your
requirements
Attract
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Engage
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Retain
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Loyalty
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Grow
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Nurture
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Reward
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20. Loyalty Program Performance Dashboard20
Average sale by loyalty member type
active contents
0
1000
2000
3000
4000
No Yes
Enrolled in awards program
Average sale by loyalty segment
Active contents
0 1000 2000 3000
Blank
Diamond
Emerald
Gold
Non member
Sapphire
Avg. Last Sale ($)
AwardLevel
Sales by channel
Award related orders
0
50000000
100000000
150000000
200000000
250000000
Catalog Point of
Sale
Web Phone
Sum(TotalAvg.)
Channel
Average award by customer
Active award transactions
0
3000000
6000000
9000000
12000000
15000000
Peter
Smith
Carlo
Wilson
Melody
Alim
Blank
Sum
Customer
All orders by promotions
All orders products
0
30000000
60000000
90000000
120000000
Blan.. Summer… What…
Sum(Extended)
Order item promotion
Top $ loyalty program members by lifetime sales
Active loyalty contact members
0 1000000 2000000
Melody Alim
Wonne mckay (sample)
Eva corets (sample)
Carlo Wilson
Thomas axen (sample)
Max (Lifetime Sales) $
FullName
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This slide evaluates the
loyalty performance on
the basis of certain
parameters, you can
alter them as per your
requirements
21. 21
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10:15 To 10:30 am.
Coffee Break
24. Bar Chart24
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25
55
75
52
65
95
0 10 20 30 40 50 60 70 80 90 100
Q1
Q2
Q3
Unit Count
Product01
Product02
26. Our Mission26
Our vision
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Our mission
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Our goal
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27. Our Team27
Name here
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Designation
Name here
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Designation
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Designation
28. Comparison28
60%
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Male
80%
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Female
Population in USA
29. About Us29
Target audiences
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Value clients
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Preferred by many
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30. 30
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Our Target
31. Financial31
Euro
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45%
Dollar
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85%
Pound
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30%
32. Idea Generation32
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33. Post It33
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34. 34
Great things in business
are never done by one
person. They’re done by
a team of people.
-Steve Jobs
Quotes