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1. Brand Market
Share Proposal
Delivered To - (Date _ Submission)
Submitted By - (User _ Assigned)

2. Cover Letter for Brand Market Share Proposal
Dear (client name),
Brand is about setting yourself different from others and it is perception about what people think of your company i.e. the first thing that
comes to their mind. Different logos, slogans are not brand, instead they are just marketing messages for supporting ownership position.
Good brand provokes emotion because of which most focus should be towards activities rather than physical attributes such as historic
building, parks, etc.
Foundation unit on which every successful business is laid based on strong and authentic brand. Our company can help you laying the first
stone. We help you to highlight special characteristics, differentiating factors from competitors that defines about your vision & mission and
expectations of your target audience form your brand. The process for this brand development will constantly deliver right message to right
person that in turn will revert their right reaction.
Sincerely,
Assigned user
User title
Company name
2

3. Table
of Contents
3
Company
Overview
Scope
of Services
Branding
Plan
Branding
Process
Fee
Structure
TimeframePhases for Branding
and Communication
Our
Team
Case
Study
Client
Testimonials
Sign
Off
Payment
Terms
Work
Contract

4. Table of Contents
4
Scope of services01.
Branding Plan02.

5. Scope of Services in Brand Market Share
5
01
Brand Discovery
o Involves knowing about
business, industry, competition
and customers
o Identifying brand loopholes by
conducting meeting,
undergoing research and
customer interviews
about brand
Identity Package
o Logo design
o Tagline development
o Colors/fonts
o Business card template
Designers will start finding out
more visual ways for brand
characteristics. The standard
package include
Brand Strategy
o Intended Strategy
to present
communicated points
o Ways for expressing business
strategy through out business
operations
Team will develop unique
brand strategy
Brand Guidelines
o Where and how to use
logo, colors and font for
consistent communication
of brand message
Evolve brand guidelines that
properly expresses brand i.e.
02 03 04

6. Creation of Plan for Brand Market Share
6
o Vision and Mission
o Positioning
Statement
o Value Proposition
o Brand Promise:
Tag Line
Establish Brand
Equity
o Traditional
Advertising
o Public relations
o Media (Online,
Social, Email,
Mobile, etc.)
Leverage
Your Brand
o Social
media websites
o Google
advertisements
Developing
Brand Share
o Prioritize threats,
opportunities
and strengths
o Measure results
against plan
Incorporating
Brand ROI

7. Table of Contents
7
Branding Process03.
Phases for Branding
and Communication04.

8. The success rate of the brand depends on the 11 step process outlined hereunder
01
Creation of the Brand
Development
Committee (BDC)
02
Identification of
the Markets
03
Complete the
feedback and
market research for
selected market
04
Numerous ideas
grouped together
through market
research are handed
over to individual team
for feasibility test
05
Creation of the Brand
Leadership Team
06
Development of the
Product Brand Bank
Branding Process for Brand Market Share Proposal
8

9. The success rate of the brand depends on the 11 step process outlined hereunder
Branding Process for Brand Market Share Proposal (Contd.)
9
09
Develop the
Action Plan
07
Write the
Brand Promise
10
Implement the action
plan in market by
deciding the budget for
the same
11
Review the plan after
every three months to
rectify the loopholes
08
Plan the look and
feel of the brand

10. Phases for Branding and Communication
10
Time
Required
3 Weeks 3 Weeks 3 Weeks
Phase I – Discovery &
Brand Roadmap
Determine stages for
customer engagement
i.e. incorporating
ideas and plan for its
proper implementation
Phase II –
Creative Development
Create ideas and define
tools for implementing
plan consistently
Phase III – Support &
marketing plan
Define the
communication channels
for the plan to see
whether ideas are
properly conveyed to
target audience or not

11. Table of Contents
11
Timeframe05.
Fee Structure06.

12. Brand Market Share Process Timeframe
12
o Time take will be approximately 9 weeks from beginning to end based on the feedback received on each milestone
o Will initiate work upon successful signing of proposal
Work outline as per the project scope
Milestone Weeks
Discovery Meeting 1
Present Strategy 6
Initial Design Concepts 7
Refined Designs 7-8
Brand Guidelines Document 9

13. Cost Estimate for Brand Market Share
13
Description Price Quantity Subtotal
Brand Discovery
Upfront discovery meeting as discussed in scope of services $1,000 1 $1,000
Brand Strategy
Written strategy documents as mentioned in scope of services $1,200 2 $2,400
Identify Package
2 rounds of revision along with 2 logo options refined to one
color version
$4,000 4 $16,000
Brand Guidelines Documents
Brands acceptable usage for external suppliers $2,000 3 $6,000
Total $25,400

14. Table of Contents
14
Company Overview07.
Our Team08.
Case Study09.

15. Overview of Company for Brand Market Share Proposal
15
Year of establishment – 1980
Employee strength – 9,000
Client base – Big, small and start-
up companies
Revenue - $1.2 Billion for Year ended
30 December 2018
Headquarters – Illinois, United States
Business Activities
o Create brand messages as per the customer opinion
o Increases brand power of the business to reach at
tremendous heights
o Ways for motivating employees and
retaining customers
o Develop tools and showcase their implications
Strategy Team Functions
o Marketing and communication
o Exclusive design to differentiate brand
o Your Text Here
o Your Text Here
Your Text Here

16. Our Team for Brand Market Share Proposal (1/2)
16
Roles & Responsibilities and project undertaken
o Discussing the client's core message and target audience
o Overseeing the production phase
o Add text here
o Add text here
o Add text here
Suzanne Sommers
Copywriter
Add Education Here
Roles & Responsibilities and project undertaken
o Overseeing different organization campaigns
o Manage contract negotiations, budget management, and conducting
interdepartmental communications
o Add text here
o Add text here
o Add text here
Julie McCoy
Advertising Director
Add Education Here

17. Our Team for Brand Market Share Proposal (2/2)
17
o Create plan and deliver a strategic vision for clients
o Hiring and managing the creative team
o Add Text Here
o Add Text Here
Carly Simon
Creative Director
Add Education Here
o Incorporate positioning recommendations
o Develop marketing plans through analysis of current market data
o Add Text Here
o Add Text Here
John Stamos
Brand Strategist
Add Education Here
o Create visual material by combining marketing and graphic design
o Design and produce materials for as per customer needs
o Add Text Here
o Add Text Here
Don Johnson
Designer
Add Education Here

18. zSoda Company ltd has achieved tremendous growth and their sales got increased by 250% within 5-6 months
Case Study for Brand Market Share Proposal
18
Soda Company LTD
Project Issues
o Modify basic website and add
some functionality
o Looking for the scope of
outside improvements
Our Solutions
o Implemented e-commerce functionalities
o Modified existing logo and packaging
system based on client ideas and value
Results
o Shift in branding logo
increased customer base

19. Table of Contents
19
Client Testimonials10.
Sign Off13.
Payment Terms12.
Work Contract11.

20. Client Testimonials for Brand Market Share Proposal
20
Company Name
CEO Name
Add Client’s Testimonial Here
Add Client’s Testimonial Here
Company Name
CEO Name
Add Client’s Testimonial Here
Add Client’s Testimonial Here
Company Name
CEO Name
Add Client’s Testimonial Here
Add Client’s Testimonial Here

21. Services Rendered
Strategy & Design
Company will render services for branding strategy, design new logo and after this it will deliver
branding guidelines document. You will be provided sufficient opportunities to review work and
provide feedback, in case if you are not satisfied with the work you will pay for the completed
work and can cancel the contract
Mutual Cooperation
We agree to levy our best efforts to complete all the deliverables mentioned above and request you to support us by sharing
the required information on your website
Charges for Services Performed
Projects apart from budget will be considered as out of scope and proper amendment need to be made to continue work on the same. Extra charges will
be levied for the projects that exceeds beyond 45 days
Cancellation of Plans
You have right to modify, reject, cancel or stop any and all plans or work in process plans. However as per the agreement, its confirmed by you to
reimburse all cost and expenses incurred due to change in instruction. We try our best to reduce such cost and expenses
21
Work Contract for Brand Market
Share Proposal

22. Services Rendered
Confidentiality
Your Text Here
Termination Clause
Agreement will become effective as on the date mentioned here and can be terminated by party by giving 60 days notice in writing
General Provisions
Government laws & regulations
Agreement will be governed and construed in accordance with laws of the province/state
22
Work Contract for Brand Market
Share Proposal (Contd.)

23. Payment Terms for Brand Market Share Proposal
Billing Schedule
o Company will take deposit of 50% of the initial fees at the time of signing contract
o The remaining 50% will be charged on monthly basis based on the number of service hours spent on the project
o Company will provide all necessary purchase order numbers and other internal information necessary for invoice
processing by end of the month
Client agreement for payment
o 1st initial invoice upon receipt will act as deposit for every project and every invoice will have 15 payment terms
o In case of delay in payment, 1% per month will be charged on unpaid amount and further company also
reserves the right to stop work until the payment is made
23

24. Sign Off for Brand Market Share Proposal
Assigned user
User title
Signature
o Please go through the work contract to get clarity on all details. It is necessary for us to make things
transparent from the beginning to build fruitful work relationship
o Once you have gone through the work contract, put your signatures below
o As we receive your acceptance notification, one of our executive will connect with you
shortly to discuss way forward steps
o Please let us know in case of any queries. We would be more than happy to clarify all your
doubts and can find best way to work together
o We will send a separate copy of your signed contract via mail
o In case you want to connect with us, feel free to call (user _ phone)
24

25. Contact US for Brand Market Share Proposal
25
Address
#street number, city, state
Email Address
emailaddress@gmail.com
Contact Number
0123456789

26. Icons Slide for Brand Market Share Proposal
26

27. 27
Additional Slides

28. About Us for Brand Market Share Proposal
28
ABOUT
US
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Premium Services
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Values Client
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Target Audiences

29. Our Mission
29
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Vision
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Mission
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Goal
OUR
MISSION

30. 3 Step Roadmap for Brand Market Share Proposal
30
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31. 4 Step Roadmap for Brand Market Share Proposal
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32. 5 Step Roadmap for Brand Market Share Proposal
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33. 6 Step Roadmap for Brand Market Share Proposal
33
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34. 7 Step Roadmap for Brand Market Share Proposal
34
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35. Timeline for Brand Market Share Proposal
35
Start End
2017
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2018
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36. 30 60 90 Days Plan for Brand Market Share Proposal
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30
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