Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of twenty five slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned.

1. Brand
Portfolio
Yo u r C o m p a n y N a m e

2. Content
2
Brand Positioning - Introduction01 Brand Positioning Statement06
Positioning Strategy02 Brand Positioning Worksheet07
Establish Brand Positioning03 Brand Positioning Chart08
Brand Positioning Framework04 Brand Communication09
Brand Positioning Model05 Brand Repositioning10

3. Brand Positioning
3
How the brand makes
me look
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
How the brand makes
me feel
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
What the product does
for me
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
How I would describe
the product
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Symbols
Facts
Brand
Personality
Your Text
Here
You can decide on the
basis of below
mentioned parameters
how you want to position
the brand in the minds of
the target audience.

4. Positioning Strategy
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 4
Core message which is to be communicated
to the consumers
Key Message
How you are different from the
competitors
Clear Positioning
Things that remind the buyers of why the brand serves them
(Logos, online & offline marketing, colors)
Touch Points
BRAND

5. Establish Brand Positioning (Option 1 of 2)
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 5
Company & Product Target Customers Key Benefits Price Value Proposition
Quality Conscious
Consumers of Chicken
Tenderness 10% Premium
Better Chicken at Moderate
Prices
Safety- Conscious Upscale
Families
Durability & Safety 20% Premium Safest Most Durable Wagon
Convenience- Minded Pizza
Lovers
Delivery Speed & Good
Quality
15% Premium
Good Pizza Delivered
Promptly at your Doorstep
with
Moderate Prices
Evaluating the product
on the basis of
commonly used
parameters which can be
altered as per
customer requirements.

6. Establish Brand Positioning (Option 2 of 2)
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 6
Company & Product
Target Customers
Quality conscious consumers of
chicken
Safety- conscious
upscale families
Convenience- minded pizza
lovers
Key Benefits Tenderness Durability & safety Delivery speed & good quality
Price 10% premium 20% premium 15% premium
Value Proposition
Better chicken at moderate prices
Safest most durable wagon
Good pizza delivered promptly at
your doorstep with moderate
prices
Evaluating the product
on the basis of
commonly used
parameters which can be
altered as per
customer requirements.

7. Brand Positioning Framework
7
This slide is 100% editable. Adapt
it to your needs and capture your
audience’s attention.
Competitor Positioning
This slide is 100% editable. Adapt
it to your needs and capture your
audience’s attention.
Ideal Positioning
This slide is 100% editable. Adapt it
to your needs and capture your
audience’s attention.
Don’t even think about this
Risky
What
competition has
to give
What
customers
want
What
you have
To offer

8. Brand Positioning Model
8
More Emotional
and intangible
More Rational
and Tangible
Who How What
Purpose
Why your organization does
what it does as a driver of
Awareness, Consideration,
Preference and Advocacy.
Values
Who you and your people
are as a driver of
Awareness, Consideration,
Preference and Advocacy.
Process
How your organization does
what it does as a driver of
Awareness, Consideration,
Preference and Advocacy.
Product/Service
What your organization does
what it does as a driver of
Awareness, Consideration,
Preference and Advocacy.
Infrastructure
Where and/or When your
organization does what it
does as a driver of
Awareness, Consideration,
Preference and Advocacy.
Why Where/When

9. Create a Brand Positioning Statement
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 9
Target Customer
What is the demographic and
attitudinal description of the target
group of customers your brand is
attempting to attract & appeal.
Brand Promise
The most compelling unique
benefit to your target
customers that your brand can
own in comparison to others.
Market Definition
What category is your brand
competing in and what is the
context of the brand.
Reasons to Believe
What is the most compelling
evidence that your brand
delivers on its brand promise?

10. Brand Positioning Worksheet
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10
Industry Analysis
For Target customers
Who Statement of need opportunity
Product Product or service
Because Statement of benefit
Competitor Analysis
Top 5 Brands EST. Sales
Points of
Differentiation
Perceived
Quality
Pricing
Value
Proposition
Core Brand
Message
EST.
Marketing
Budget
You Brand
Competitor #1
Competitor #2
Competitor #3
Competitor #4

11. Brand Positioning Chart
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 11
A B
C
E D
Quality
Value Proposition
Own ProductA
Competitor BB
Competitor CC
Competitor DD
Competitor EE
Move the circles and the
text boxes as per your
company’s product
quality and
value proposition.

12. Brand Communication
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 12
Variety
Convenient
Authenticity
Personal Service
Moderate
Prices
Quality
Latest
Technology
Customer
Value
Durability
Accessible
Affordable
Easily Available

13. Brand Repositioning (Option 1 of 2)
13
Segment Oriented
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Celebrity Oriented
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Symbolism Oriented
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Up-Market Technology
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Niche-Oriented
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Change of Image Oriented
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Value Oriented
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
You can reposition the
Brand in the market on
the basis of any of the
ways mentioned in
this slide.

14. 14
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Celebrity Oriented
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Up-Market Technology
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Symbolism Oriented
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Niche-Oriented
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Change of Image Oriented
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Value Oriented
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Segment Oriented
BRAND
Brand Repositioning (Option 2 of 2)

15. Brand Portfolio Icons Slide
15

16. Coffee Break
16
(11:00 - 11:15)
Coffee is a
beverage that puts
one to sleep when
not drank.

17. Additional Slides
17

18. 90
47
65
30
45
85
45
50
$0
$20
$40
$60
$80
$100
2016 2017 2018 2019
InDollars
Area Chat
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 18

19. 90
47
65
30
45
85
45
50
$0
$20
$40
$60
$80
$100
2016 2017 2018 2019
InDollarsClustered Column
19This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

20. Our Mission
20
Vision
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Mission
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Goal
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.

21. Our Team
21
Name Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Name Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Name Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.

22. Post it Notes
22
Your Text Here Your Text Here Your Text Here
Your Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Your Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Your Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.

23. Venn
23
Your Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Your Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Your Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Your Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.

24. This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Your Text Here
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Your Text Here
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Your Text Here
Idea Generate
24

25. Thanks for Coming
25
Address
# street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress123@gmail.com