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1. Strategic
Market
Positioning
Y ou r Com pany N am e

2. Content
Brand Positioning - Introduction
Positioning Strategy
Establish Brand Positioning
Brand Positioning Framework
Brand Positioning Model
Brand Positioning Statement
Brand Positioning Worksheet
Brand Positioning Chart
Brand Communication
Brand Repositioning
2

3. Brand Positioning3
What the
Product Does
for me
How the
Brand Makes
me Look
How I Would
Describe
the Product
How the
Brand Makes
me Feel
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needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
You can decide on the
basis of below mentioned
parameters how you
want to position the
brand in the minds of the
target audience

4. Positioning Strategy4
BRAND
Clear Positioning
How you are different from the competitors
Key Message
Core message which is to be communicated to the consumers
Touch Points
Things that remind the buyers of why the brand serves them
(Logos, online & offline marketing, colors)

5. Establish Brand Positioning (Option 1 of 2)5
Company
& Product
Target
Customers
Key
Benefits
Price
Value
Proposition
Quality conscious
consumers of chicken
Tenderness 10% premium
Better chicken at
moderate prices
Safety- conscious
upscale families
Durability
& safety
20% premium
Safest most
durable wagon
Convenience- minded
pizza lovers
Delivery speed &
good quality
15% premium
Good pizza delivered
promptly at your
doorstep with
moderate prices
Evaluating the product on
the basis of commonly
used parameters which
can be altered as per
customer requirements

6. Establish Brand Positioning (Option 2 of 2)6
Company & Product
Target Customers
Quality conscious
consumers of chicken
Safety- conscious
upscale families
Convenience- minded
pizza lovers
Key Benefits Tenderness Durability & safety
Delivery speed & good
quality
Price 10% premium 20% premium 15% premium
Value Proposition
Better chicken at moderate
prices
Safest most durable
wagon
Good pizza delivered
promptly at your doorstep
with moderate prices
Evaluating the product on
the basis of commonly
used parameters which
can be altered as per
customer requirements

7. Brand Positioning Framework7
What
Customers
Want
What
You have to
Offer
What
Competition
has to give
Risky
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audience's attention.
Ideal Positioning
Don’t even think about thisCompetitor Positioning
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audience's attention.

8. Brand Positioning Model8
More Emotional
and intangible
More Rational
and Tangible
Why
Who
How
What
Where/
When
Purpose
Why your organization does what it does as a driver of Awareness, Consideration,
Preference and Advocacy
Values
Who you and your people are as a driver of Awareness, Consideration, Preference and
Advocacy
Process
How your organization does what it does as a driver of Awareness, Consideration,
Preference and Advocacy
Product/Service
What your organization does what it does as a driver of Awareness, Consideration,
Preference and Advocacy
Infrastructure
Where and/or When your organization does what it does as a driver of Awareness,
Consideration, Preference and Advocacy

9. Target Customer
What is the demographic and
attitudinal description of the target
group of customers your brand is
attempting to attract & appeal
Market Definition
What category is your brand
competing in and what is the
context of the brand
Brand Promise
The most compelling unique
benefit to your target customers
that your brand can own in
comparison to others
Reasons to Believe
What is the most compelling
evidence that your brand
delivers on its brand promise?
Create a Brand Positioning Statement9

10. Brand Positioning Worksheet10
Industry Analysis
For Target Customers
Who Statement of need opportunity
Product Product or service
Because Statement of benefit
Competitor Analysis
Top 5 Brands Est. Sales
Points of
Differentiation
Perceived
Quality
Pricing
Value
Proposition
Core Brand
Message
Est. Marketing
Budget
Your Brand Text Here Text Here Text Here Text Here Text Here
Competitor #1 Text Here Text Here Text Here Text Here Text Here
Competitor #2 Text Here Text Here Text Here Text Here Text Here
Competitor #3 Text Here Text Here Text Here Text Here Text Here
Competitor #4 Text Here Text Here Text Here Text Here Text Here

11. Brand Positioning Chart11
Quality
Value Proposition
C
E
B
D
Move the circles and the
text boxes as per your
company’s product quality
and value proposition
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Competitor B
Competitor C
Competitor D
Competitor E
Own Product
B
C
D
E
A
A

12. Moderate Prices
Brand Communication12
Quality
Latest Technology
Easily Available 24x7
Affordable
Customer Value
Authenticity
Durability
Convenient
Variety
Accessible
Choose the attributes
you want the brand to
communicate to the
target audience
Personal Service
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13. Brand Repositioning (Option 1 of 2)13
Segment Oriented
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Celebrity Oriented
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Symbolism Oriented
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Up-market Technology
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Niche-Oriented
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Change of Image Oriented
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Value Oriented
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14. Brand Repositioning (Option 2 of 2)14
Celebrity Oriented
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audience's attention.
Up-market Technology
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audience's attention.
Change of Image Oriented
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audience's attention.
BRAND
Value Oriented
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audience's attention.
Segment Oriented
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audience's attention.
Niche-Oriented
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Symbolism Oriented
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You can reposition the
Brand in the market on the
basis of any of the ways
mentioned in this slide

15. Strategic Market Positioning Icons Slide15
24x7

16. Coffee
Time Let’s Start again
in 15 Minutes
16

17. 17
Additional
Slides

18. Combo Chart18
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$0
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2012 2013 2014 2015 2016 2017 2018 2019
Salesinpercentage
Inprice
in years
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Product 01 Product 02 Product 03

19. Our Team19
Name
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audience's attention.
Designation
Name
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audience's attention.
Designation
Name
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audience's attention.
Designation

20. About Us
Target Audiences
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Values Client
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Preferred by Many
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20

21. Comparison21
VS
30%
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audience's attention.
70%
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audience's attention.
Male
Users
Female
Users

22. 22
Thank
You
Contact Number
# Street Number, City, State
Address
# Street Number, City, State
Email Address
Emailaddress@123gmail.Com