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1. Geodemographic
Segmentation
Your Company Name

2. Content 05
Understand the
customer needs
06
Customer
Segmentation Layout
07
Segmentation
Map
08
Performance
Evaluation
01
Segmentation-
Consumer Markets
02
Segmentation-
Business Markets
04
Market
Segmentation Evaluation
03
Segmentation-
International Markets
2

3. Segmentation
Geographic Demographic Psychographic Behavioral
Region Text Here Age Text Here Lifestyle Text Here Brand Loyalty Text Here
Country Text Here Gender Text Here Personality Text Here Benefits Sought Text Here
Population Text Here Nationality Text Here Values Text Here User Status Text Here
Climate Text Here Ethnicity Text Here Interest Text Here Usage Rates Text Here
Occupation Text Here Occasion Text Here
Income Text Here Readiness to buy Text Here
Family Size Text Here
Consumer Markets
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Segmentation is
done on the basis
of the mentioned
parameters, you
can fill in the
details as per the
requirements.
3

4. Segmentation
Demographics Operating Variable Purchasing approaches
Industry Text Here Technology Text Here Purchasing function Text Here
Company size Text Here User/ Non User status Text Here Power Structure Text Here
Location Text Here Customer Capabilities Text Here
Nature of Existing
relationship
Text Here
Situational Factors Personal Characteristics
Urgency Text Here Buyer Seller Similarities Text Here
Specific application Text Here Attitude towards risk Text Here
Size or order Text Here Loyalty Text Here
Business Markets
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Segmentation is
done on the basis
of the mentioned
parameters, you
can fill in the details
as per the
requirements.
4

5. Segmentation
Geographic Economic Political- Legal Cultural
Region Text Here Occupation Text Here Country Text Here Lifestyle Text Here
Country Text Here Income Text Here Interest Text Here Beliefs Text Here
Population Text Here Nationality Text Here Social Groups Text Here
Climate Text Here Ethnicity Text Here
Language Text Here
Values
Text Here
International Markets
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Segmentation is
done on the basis
of the mentioned
parameters, you
can fill in the details
as per the
requirements.
5

6. Segmentation Evaluation
0
5
10
15
20
25
30
35
Confectionary Milk Products Beverages Nutrition & Health
Care
ProductLine
In USD millions
Q1 2020 Q2 2020 Q3 2020 Q4 2020
45
65
35
40
0
10
20
30
40
50
60
70
Confectionary Milk Products Beverages Nutrition &
Healthcare
ProductLine
In USD millions
Net Profit
Segment Size & Growth Potential
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6
Market Sales Net Profit

7. Segment Structural Attractiveness
Intensity of
Rivalry
SBO: Look for more than
just cheap quote.
D: Be a champion and play
nice.
Segmentation Evaluation
Its a framework for
analyzing the level of
competition within an
industry and business
strategy development to
derive five forces that
determine the competitive
intensity and therefore
the attractiveness of an
industry
SBO: Seek to develop long-term relationships with designers you hire.
D: Seek to objectively prove the quality of your work.
Barriers to Entry
SBO: Reward diversity and be specific about the results you want to achieve with design.
D: Be confident about your prices and prove your worth.
Substitutes
7
SBO: Lead inquiries with a budget range.
D: Diversity your income stream.
Bargaining Power of Buyers
SBO: Don’t judge a designer by the presence of apple stuff and use of trendy terms.
D: Try new technologies and continuously.
Bargaining Power of Suppliers

8. Segmentation Evaluation
Competency
Framework
Company’s core
competency
Its a framework for
defining & analyzing
the various resources
of a company which
distinguishes them in
the market place.
8
Management
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Analytical
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Leadership Relationships
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audience's attention.

9. Understand the Customer Needs
9
Understand your customer: are they a small
private company or a big MNC?
01
What they do: Understand their occupation and
interest?
02
When they buy: Understand the purchasing cycle of
your customer
03
How they buy: Website, App, in-person?04
What they expect of you: if your customers expect reliable delivery
and you don't disappoint them, you stand to gain repeat business
05
Analyse and
understand the
customer
needs &
requirements

10. Customer Segmentation Layout
Market Size
Market Size in percentage
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0.75 Million 1 Million0.15 Million0.35 Million0.65 Million0.35 Million
0.10 Million 0.15 Million 0.75 Million
Target Market
Unaware Aware
Tried
RepeatedRejecter
Not Yet
Repeated
Not Tried
Neutral
Favorable
Opinion
Negative
Opinion
Light User Heavy UserRegular User
Loyal To
Other Brand
Switcher
Loyal
To Brand
0.05 Million 0.15 Million 0.55 Million
1.35 Million 1.9 Million
3.25 Million1.75 Million
15 Million
100%
10

11. Segmentation Map
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
0.00 2.00 4.00 6.00 8.00 10.00 12.00
AdvertisingAwareness
Loyalty
Segment
2, 20%
Segment
4, 25%
Segment
3, 25%
Segment
5, 10%
Segment
1, 20%
You can mention the
various segments for the
product in the map below
to show/ analyse the
customers loyalty &
awareness about the
product. Please note the
parameter for evaluation
can be changed as per
the requirements.
11
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12. Segmentation- Performance Evaluation
12
XYZ Market
USD 12.90 Billion
2020 Performance Ratting
Segment 1
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Segment 2
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Segment 4
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Segment 3
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13. Geodemographic Segmentation Icons Slide
13

14. Graphs &
Charts
14

15. 40
55
65
80
2.0
3.0
3.5
5.1
0.0
1.0
2.0
3.0
4.0
5.0
6.0
0
10
20
30
40
50
60
70
80
90
100
FY17 FY18 FY19 FY20
Salesin(%)
Clustered
Column - Line
Product 01
This graph/chart is linked to excel, and changes automatically
based on data. Just left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and changes automatically
based on data. Just left click on it and select “Edit Data”.
Product 03
This graph/chart is linked to excel, and changes automatically
based on data. Just left click on it and select “Edit Data”.
15
Product01
Product02

16. Clustered Bar Chart
20
15
32
40
55
40
35
35
60
40
55
70
0 10 20 30 40 50 60 70 80
Q1
Q2
Q3
Q4
In USD millions
Product 01
This graph/chart is linked to excel, and
changes automatically based on data. Just left
click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 03
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
16
Product 01
Product 02
Product 03

17. Additional
Slides
17

18. Meet Our Team
18
Name Here
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Designation
Name Here
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audience's attention.
Designation
Name Here
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audience's attention.
Designation

19. Our Mission
19
Vision
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Mission
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Goal
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20. Timeline
20
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2019
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2017
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2018
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2020
Start End

21. About us
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audience's attention.
Professional
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audience's attention.
Talented
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Creative
21

22. Quotes
22
It’s not just about being better. It’s about being
different. You need to give people a reason to
choose your business.
-Tom Abbott

23. $256
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audience's attention.
$640
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your needs and capture your
audience's attention.
$559
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your needs and capture your
audience's attention.
Financial
23

24. Thank You
24
Contact Number
0123456789
Email Address
emailaddress123@gmail.com
Address
# street number, city, state