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FMP Proposal.pptx

A presentation showcasing my pitch proposal for my final major project.

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The
Nightmare
Before
Christmas:
30th
Anniversary
Sinead Bidwell
Project Outline:
2023 marks the 30th Anniversary of the Tim Burton film, The Nightmare
Before Christmas. To celebrate this, I will be planning and creating a
marketing campaign for the re-release premiere of the film including PR
packages, social media content, and other relevant promotional material.
By the end of my project, I aim to have produced:
• A promotional poster for the premiere
• A mockup of what the carpet and backdrop will look like at the event
• An example PR package that would be sent out to influencers including
invites to the event
• A planned marketing campaign including mockups of guerilla marketing
and social media posts.
The event would take place on October 31st, 2023, at the Odeon in Leicester
Square.
Project Proposal:
Aims, Objectives and Success Factors:
I want to make a campaign that is cohesive throughout
every asset I produce.
By the 20th February 2024, I want to have designed:
- 1 carpet
- 2 backdrop mockups
- 2 film posters
- 3 types of guerilla marketing
- A social media campaign containing 9 posts (a mix of
images and videos)
- A mockup PR package containing 8 items
I want to physically produce:
- 1 PR package including the items
- The social media campaign
- The film posters
To do this, I need to stick to my GANTT chart and follow
the dates I’ve given myself to produce each asset. I need
to complete each task in this order:
1. Film Posters
2. Carpet and Backdrop (this can be produced last but
needs to be designed early on)
3. PR Packages
4. Social Media Campaign
5. Guerilla Marketing
Most of these tasks can be ongoing at the same time
but the first thing to be completed needs to be the
posters. Before creating each asset, I need to make sure I
have all the resources to efficiently produce my
campaign.
Project Progress Presentation
Examples of PR Packages
For PR packages I looked at several films
including:
• Super Mario
• Renfield
• The Little Mermaid
• In The Heights
• Bodies, Bodies, Bodies
• Evil Dead Rise
• Asteroid City
• Barbie
I looked at a variety of genres to see if that
impacted the items that were included. I also
spoke to a talent manager who has received
many pr packages to see if there were any
common items across each box.
Ad

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FMP Proposal.pptx

  • 2. Project Outline: 2023 marks the 30th Anniversary of the Tim Burton film, The Nightmare Before Christmas. To celebrate this, I will be planning and creating a marketing campaign for the re-release premiere of the film including PR packages, social media content, and other relevant promotional material. By the end of my project, I aim to have produced: • A promotional poster for the premiere • A mockup of what the carpet and backdrop will look like at the event • An example PR package that would be sent out to influencers including invites to the event • A planned marketing campaign including mockups of guerilla marketing and social media posts. The event would take place on October 31st, 2023, at the Odeon in Leicester Square.
  • 4. Aims, Objectives and Success Factors: I want to make a campaign that is cohesive throughout every asset I produce. By the 20th February 2024, I want to have designed: - 1 carpet - 2 backdrop mockups - 2 film posters - 3 types of guerilla marketing - A social media campaign containing 9 posts (a mix of images and videos) - A mockup PR package containing 8 items I want to physically produce: - 1 PR package including the items - The social media campaign - The film posters To do this, I need to stick to my GANTT chart and follow the dates I’ve given myself to produce each asset. I need to complete each task in this order: 1. Film Posters 2. Carpet and Backdrop (this can be produced last but needs to be designed early on) 3. PR Packages 4. Social Media Campaign 5. Guerilla Marketing Most of these tasks can be ongoing at the same time but the first thing to be completed needs to be the posters. Before creating each asset, I need to make sure I have all the resources to efficiently produce my campaign.
  • 6. Examples of PR Packages For PR packages I looked at several films including: • Super Mario • Renfield • The Little Mermaid • In The Heights • Bodies, Bodies, Bodies • Evil Dead Rise • Asteroid City • Barbie I looked at a variety of genres to see if that impacted the items that were included. I also spoke to a talent manager who has received many pr packages to see if there were any common items across each box.
  • 7. Examples of Movie Premiere Red Carpets
  • 9. Examples of Social Media Marketing:
  • 10. Market Research and Competitor Analysis:
  • 11. Market Research and Competitor Analysis:
  • 14. SWOT:
  • 18. Possible Extensions and Development Opportunities - Open a pop-up shop on Oxford Street and inside the cinema that would sell limited edition anniversary merch. - Re-release the DVD in a higher quality resolution. The DVD could also contain extra features such as a directors cut and an audio-descriptive version to make the DVD more accessible to viewers. - Offer meet and greets with the cast where fans can have a photo taken in front of the movie background on the carpet. - Take the movie premiere on tour around the UK and then internationally. - Do an outdoor screening of the film or a drive–in film at a Halloween themed attraction. - Do ‘The Nightmare Before Christmas’ live experience similar to the SAW experience and the Stranger Things experience. - Have a stall at the next Film & Comic con including a Q&A with the cast, Danny Elfman and Tim Burton. - At the cinema, have themed drinks and food for the movie that come in reusable cups. - Do an event at the Theatre Café Diner where for one night only, the diner is The Nightmare Before Christmas themed.
  • 22. Bibliography: - @beautieandthebubbly. (2023) 2nd June. Available at: https://www.tiktok.com/@fromabolivian/video/7225770725741727019?is_from_webapp=1&sender_device=pc&web_id=7305394231962928673 (Accessed: 17th November 2023) - @blakespopnook. (2023) 3rd April. Available at: https://www.tiktok.com/@fromabolivian/video/7225770725741727019?is_from_webapp=1&sender_device=pc&web_id=7305394231962928673 (Accessed: 17th November 2023) - @cinemonika. (2023) 25th June. Available at: https://www.tiktok.com/@fromabolivian/video/7225770725741727019?is_from_webapp=1&sender_device=pc&web_id=7305394231962928673 (Accessed: 16th November 2023) - Craig Thomas. (2016). 8 Movie Premieres That Were Picketed And Why. [Online]. Den Of Geek. Last Updated: 24th February 2016. Available at: https://www.denofgeek.com/movies/8-movie-premieres-that-were-picketed-and-why/ [Accessed 18 November 2023]. - @fromabolivian. (2023) 25th April. Available at: https://www.tiktok.com/@fromabolivian/video/7225770725741727019?is_from_webapp=1&sender_device=pc&web_id=7305394231962928673 (Accessed: 16th November 2023) - Hannah Pisani. (2022). 13 Film Industry Stats You Should Be Aware Of In 2023. [Online]. RAINDANCE. Last Updated: 31st December. Available at: https://raindance.org/13-film- industry-stats-you-should-be-aware-of-in-2023/ [Accessed 15 November 2023] - Maddy Mussen. (2023). London goes pink! Barbiemania hits the capital with pink phone booths and Barbif. The Standard. [Online]. 12th July 2023. Available at https://www.standard.co.uk/lifestyle/london-goes-pink-barbiemania-hits-the-capital-with-pink-phone-booths-and-barbified- [Accessed 17th November 2023]. - @misscatherinemora. (2023) 20th April. Available at: https://www.tiktok.com/@fromabolivian/video/7225770725741727019?is_from_webapp=1&sender_device=pc&web_id=7305394231962928673 (Accessed: 17th November 2023) - Orchard. (2016). × An interactive look at Channel 4's advertising campaign for Humans. [Online]. Orchard. Last Updated: 13th October 2016. Available at: https://www.orchard.co.uk/blog/an-interactive-look-at-channel-4s-advertising-campaign-for-humans-128 [Accessed 17th November 2023]. - Sara Spary. (2015). Channel 4 behind 'synthetic human' robot stunt. Campaign. [Online]. 12th May 2015. Available at https://www.campaignlive.co.uk/article/channel-4-behind- synthetic-human-robot-stunt/1346768 [Accessed 18th November 2023]. - Statista. (2023). Average movie ticket price in the United Kingdom (UK) from 2000 to 2022(in GBP). [Online]. Statista. Available at https://www.statista.com/statistics/285783/cinema-ticket-prices-average-annual-price-in-the-united-kingdom-uk/ [Accessed 18 November 2023].