pitch presentation for my social media campaign, stall design and mockups.

2. Who? What? Where? Why?
- Natural Food Show 2023 -
- London ExCel Centre -

3. The Facts:
Mission Statement:
“To make, distribute, and sell the finest-
quality ice cream and euphoric
concoctions with a continued commitment
to incorporating wholesome,
natural ingredients and promoting business
practices that respect the
Earth and the environment”

4. Research: - Reposted reels
- Short boomerangs
- Short videos
- Simple but effective

5. Social Media:
https://www.instagram.com/sinead.nfsexcel2023/
@sinead.nfsexcel2023
- Series of highlights,
posts, boomerangs
and interactive
stories.
- Countdowns
- Flavour Mountains
- Reveal
- Guess the flavour
- Competition

6. Pot Design:

7. Video Research:

8. Video:

9. Research for Physical Pieces:
- Travel mugs
- T-shirts
- Hoodies
- Tote bags
- Souvenir booklet
- Magnets
- Water bottle
- Phone case
- Makeup bag
- Coffee mug
- Poster
- Fan
- Pens
- Business cards
- Stationary
- Notebook
- Lanyards
- Umbrella

10. Printed Promotional – Exclusive:

11. Printed Promotional Pieces:

12. Viennese Finger
VS
Lemon Tart
Which side
will you
choose?

13. Stall Design

14. STALL DESIGN:

15. STALL DESIGN IN DEPTH:

16. STALL DESIGN IN DEPTH:

17. Ethics:
- Where do I fit in this?
- Where do my products fits?
CLIMATE ISSUES:
- Organic materials like cotton.
- Organic and Fairtrade ingredients.
- Find more sustainable options for things like
palm oil (which has already been done).