The media production uses and develops conventions of real trailers, posters, and magazines. The author researched existing horror genre trailers, posters, and magazines to understand conventions around timing, lighting, titles, and images. Their teaser trailer is 1 minute 46 seconds and uses dark lighting to create an eerie atmosphere, as seen in references. The poster focuses more on the image than text to draw in audiences. The magazine cover includes conventions like titles and issue numbers but challenges them by showing the full background image.

1. In what ways does your media
production use, develop or
challenge and conventions of
real media products.

2. For our A2 Media Studies coursework we had to create
a teaser trailer (of any genre we wished) which is
being broadcasted onto a video sharing site:
YouTube and create 2 ancillary tasks to go a long
with it (in this case, a film poster and a magazine
cover) with similar features of the other original
products.
Before I could create the product, I started to research
and learn about the different products that were
available, as seen here on my blog:
Secondly I had to plan out what I wanted ideas I
wanted to have, also seen here:
Lastly in pre-production I created them using
software like photo shot, premier pro and indesign.
On the next slides it shows the products I created.

3. Existing products
Before creating my own trailer, I did some research. I looked at
some existing trailers such as ’28 days later’, ‘A nightmare
on elm street’ and ‘Final destination’. When I was looking at
each of the products, I looked at the types of techniques
used which I could use in my own trailer. With knowledge of
micro-features (shots, angles and effects) and conventions
from AS level, it helped me pick what types I wanted. I chose
to stay with the conventions with the dark and bright lighting
to create an eerie atmosphere.
I also looked at the timing of the trailers, which differ from 30 –
145 seconds and this helped me decided how long I want
my trailer to be. I stuck with the time and had my trailer at
around 1min46seconds.

4. Existing products continued
For the film poster I looked at a number of different types of film
posters, and for this, I used similar features that are on posters
such as the main title of the film was bold and stands out, which I
did for my poster, but I wanted the image to stand out more than the
title so its places where you’re still able to see everything – I
followed most of the conventions of a film poster, I didn’t put much
information as I wanted to draw the audience in so people would
want to know more about it.
For the film magazine cover, I researched features and I used the
conventions of a magazine cover, by the main title, headlines,
barcodes, issue number etc because I wanted my target audience
to see that my magazine I have produced is of professional real
media standards. I have challenged conventions because although
a lot of magazines do this, I wanted to show the whole image with a
certain background colour and the situation the characters are in.

5. Film trailer:
Film trailers are used to make
audiences known of new and
upcoming films and create a build up
to the film which is why this is a good
way of advertising – these can also
been seen by many people and can
be found in variety of places such
examples are IMDb, YouTube, and
blogs.

6. Film Trailer
The film trailer, magazine and film poster includes
characters from the movie for the advertising
purposes.
Before creating my own products, I watched and
analysed trailers of the horror genre, for example:
A nightmare on elm street, Final destination and
28 days later – theses trailers share similar
conventions of a horror film. Using my own
knowledge of real media conventions and micro-
features. I used a convention from the trailers to
create a dark colour tone to create an eerie and
scary atmosphere.

7. Film trailer
My first step to creating was making a storyboard.
This had many different boxes with information
telling the shots and angles I wanted. Over time I
got bored of similar shots, so I cut some out and
changed the storyboard to something I wanted.
This helped me form a rough idea of what I wanted
when I started to film.
I wanted to break some conventions of real media
products, my trailer includes ‘zombie’ characters
which moved both slow and medium speed, and I
kept this because I had a range of the characters
changing to what I wanted, these characters also
changed the way they act differently from the
trailer I’ve watched.