2. Print based newspapers:
Pros:
- Used to be effective when
everyone would buy papers daily.
- Different papers look at different
segments of the news so there is a
paper for everyone.
- Older members of the target
audience may prefer the physical
paper because it is what they are
used to.
Cons:
- With online news, people are
stopping buying papers as it’s
quicker to google news.
- If mistakes are printed then they
can’t be corrected and it looks
really unprofessional.
- Takes time to print physical
papers.
- New news is only provided once a
day and can’t be updated
throughout the day.
3. Radio:
Cons:
- There’s many stations so the same
news might not be being broadcast
across them all.
- Some stations only play music so
students may listen to those
stations to avoid the news.
- Some people may have the radio
on in the background just for the
noise so they might not actually pay
attention to what is being said.
Pros:
- Reaches a wide range of listeners.
- When events like the death of a
royal happens, the news is played
across every station.
- It’s a quick way to announce big
events and incidents.
- Lots of people listen to the radio in
the car, at work, at home, where
ever.
4. TV:
Cons:
- If you miss the news on TV, most
people are not inclined to go back
and watch it on demand, they’ll just
google it.
-
Pros:
- Can reach a mass audience quickly
as lots of people watch TV.
- Having the news repeated
throughout the day means most TV
owners should be able to watch it
at least once.
5. Social Media:
Cons:
- Misinformation can be spread really
easily.
- People can post fake news.
- Anyone can post on social media
and claim it is news.
- It’s harder to distinguish between
what’s true and what isn’t.
- People are quick to pick up on
mistakes and then don’t focus on
the whole story, just the mistake.
Pros:
- Quickest way to broadcast new
information.
- Reaches a mass audience.
- Can be updated as and when it is
needed.
- Any mistakes posted can be edited
and corrected quickly.
- Most people carry a phone on them
so can get notifications from social
media to alert them of new news.
6. Apps:
Cons:
- Some apps are only able to be
downloaded if you IOS or Android
which means you are limiting your
audience.
- A lot of research and development
is needed so it’s time consuming to
produce an app.
- A lot of people look at google or
social media for the news before
they use an app as social media
can view all news providers at once
instead of one singular app.
Pros:
- Anyone who has a compatible
device can download certain apps
meaning you can reach a wide
audience.
- Apps can be updated all the time
so news apps can constantly be
refreshed in real time to contain
new information.
- Most people own some sort of
mobile device so should be able to
use the app easily.
