This ppt is about what is digital marketing, what is the benefits of it, its types and what are the career opportunity in digital marketing. And in this ppt here mention some of the sources where you can easily learn about digital marketing with zero cost.

1. Digital Marketing in today’s Scenario
By: Shubham

2.  “The promotion of
products or brands via
one or more forms of
electronic media”

3. Benefits of Digital Marketing

4. DIGITAL MARKETING
Flexibility
Influencer
Engagement
Interactivity
Mobile Access
Affordability

5. Traditional Vs Digital

6. Factor Traditional Digital
Reach Limited to Area Global
Targeting Not Specific Very Specific
Price Very Expensive Not Expensive
ROI Not Guaranteed Guaranteed

7. Digital marketing consists of :
SEM
CONTENT
MARKETING
E-MAIL
MARKETING
DIGITAL
MARKETING
SOCIAL
MEDIA
SEO
AFFILIATE
MARKETING
MOBILE
MARKETING
MARKETING
ANALYTICS

8. Search Engine Optimization (SEO)
 SEO is the process of getting
traffic from the “free,”
“organic,” “editorial,” or
“natural listing”
 All major search engines
such as Google, Yahoo have
such results, where web
pages and other contents are
shown and ranked based on
what the search engine
considers most relevant to
users.
This Photo by Unknown Author is licensed under CC
BY-SA

9. Search Engine Marketing (SEM)
 It is used to increase the
visibility of a websites in search
engine result page.
 It can refer to the
advertisements which you see
at the top and sides of a pages
of search result
 It is also called pay per click

10. Social Media Marketing
 Advertising on social
networking sites such
as Face book, Twitter,
YouTube.

11. Content Marketing
 It uses the
information sharing
and story telling to
increase the brand
awareness.

12. E-mail Marketing
 Email marketing is
promoting products
through the use of email.
 They are to build a large
list of people that you can
mail and to write emails.
 It helps at analyzing
customer data and make
strategy according to
them.

13. Mobile Marketing
 Marketing on or with a
mobile device such as a
cell phone, enabling the
distribution of any
promotional/ advertising
message to customers.

14. Affiliate Marketing
 Affiliate marketing is a type of
performance based marketing in which a
business rewards one or more affiliates for
each visitor or customer brought by the
affiliate’s own marketing efforts.

15. Marketing Analytics
 One of the major benefit of
technology is that it is easily trackable
and measurable .Once the only
trackable marketing pieces were
Coupons and direct mail offer .today
analytics allow marketer to track user
behaviour in detailed Level .like
 How many time they click on link .
 How much time they spend on
webpage .
 How often they open e mails .

16. Objective
 Reach the right audience.
 Engage with your audience.
 Motivate your audience to take your action.
 Maximize return on investment.

17. Career Opportunities

18. Digital Marketer
Online Earning
Freelancer
Entrepreneur
Work for a Company
Earn from
Ads/Affiliate
Work on Individual
projects
Start your own
Business
Professional Job

19. Free Digital marketing Course

20. 1. HubSpot
 hubspotacademy.com
2.Google
 Google – Digital Unlock

21. 3. YouTube channels.
 Intellipaat
 WsCube Tech
 Neil Patel
 Ankur Agarwal
 Digital Deepak
 Digital Marketing Guruji.

22. 4. On Apps