Explores the core concepts in Digital Marketing .

1. DIGITAL
MARKETING
KEY CONCEPTS

2. DIGITAL MARKETING
Digital marketing is a blanket term for marketing through electronic media such as web sites, social media, mobile
phones, display advertising, e-newsletters etc. Also known as "Online marketing", "Web marketing", "Internet marketing”,
it is one of the fastest growing marketing channels in the world. Every day thousands of new businesses are launched
globally through the digital marketing medium .It also the most cost-effective options available to marketers today.
Digital marketing has only been in existence since the mid-1990s. Before that, not much thought went into marketing on
the web. Today, digital marketing is a booming industry .

3. V/S

4. TRADITIONAL VS DIGITAL
MARKETING
REACH
In Traditional Marketing Reach is local whereas in Digital it is global.
ENGAGEMENT
In Traditional Marketing engagement is low and it is one way communication whereas in Digital it is comparatively on
higher side as it is a two way communication
TRACKING & FLEXIBILITY
In Traditional Marketing tracking is not possible and hence ROI cannot be measured and also you can’t change once the
ad is placed while in digital, tracking is possible , ROI can be measured and you can even tweak the ad according to the
situation
EFFECTIVENESS
Traditional Marketing is less effective and more expensive while Digital is much more cost effective.

5. DIGITAL MARKETING TECHNIQUES
DIGITAL
MARKETING
SEO
EMAIL
MARKETING
SMM
SEM CONTENT
MARKETING
INFLUENCER
MARKETING
AFFILIATE
MARKETING
MOBILE
MARKETING

6. SEARCH ENGINE OPTIMIZATION
SEO stands for Search Engine Optimization and it is the process of organically increasing the ranking of a website or a
web page on search engine results by improving the quality of its content. SEO is not a one-time procedure. Instead, it is
a continuous process that requires techniques to be refined and modified when search engine algorithms change.
There are a lot of things that go into the optimization process. If you want to perform well on the search engine results
page, you need to know what the on-page and off-page SEO components are
On-Page SEO techniques refer to the content and quality of your website. They help search engines index your content
and find it easily. On Page Factors consists of Title Tag, Meta Description, Heading Tags, Alt Tag, Content Optimization,
Site Map, Robots.txt, W3C Errors, Broken Links etc
Off-Page SEO techniques refer to the quality of the links pointing to your website. They also help search engines find
your content easily. These links are known as Backlinks. These Backlinks should come from websites with higher
Domain Authority than the website to which they are pointing to. These backlinks can be achieved by placing our website
links on 3 rd party websites through Guest Blogging, Social Bookmarking, Article Submission etc

7. SEARCH ENGINE MARKETING
Search engine marketing (SEM) is a form of Internet advertising where advertisers pay to have their ads displayed in
search engine results pages (SERPs). This lets people find your site more easily, and helps it to stand out against the
hundreds of millions of other sites that people search on. Search engine marketing is a great way to reach a wide
demographic. It can be expensive but can generate great traffic
The actual search results are ranked in part by an algorithm Google uses called PageRank. A marketer who wants to
market his website to consumers, has to be aware of the algorithm Google uses for determining the rank of the website in
the search engine result pages.

8. SOCIAL MEDIA MARKETING
Social media marketing is a marketing technique that uses social media to create conversations and connections with
customers .Social media marketing is a way to create the maximum impact on the target group by using social media
channels like Facebook, Twitter, Google+, YouTube, Instagram, LinkedIn and Pinterest, etc. Social media marketing
allows you to shape your brand's image and generate interest in your product More than 50% of consumers are now
using social media every day.

9. CONTENT MARKETING
Content marketing involves creating useful and valuable engaging content around your services or product. This content
is then promoted over the internet through social media sites like Facebook, Twitter and Blogs. It is one of the effective
ways to get exposure for your business .The objective of content marketing is to create awareness and increase traffic to
your website. Content marketing is a long-term strategy that requires a careful mix of content creation, distribution,
measurement, and publishing.
Content marketing may include blogs, social media, e-books, videos, webinars, podcasts, case studies, white papers,
infographics, search engine optimizing and e-mail marketing. Content marketing has become a popular way to distribute
information to current and potential customers about a business or organization. It is an effective way of creating an
emotional connection with customers and building loyalty, as opposed to traditional marketing which is more
transactional.

10. EMAIL MARKETING
Email marketing is the process of sending marketing emails about a business or specific products or services to targeted
customers through email but how much you send, when you send and what you say depends on what kind of business
you're in.
The purpose of email marketing is to increase awareness about a specific product or service. It also helps in building
relationships with clients, creating brand awareness and lead generation. Email marketing is a very cost effective way of
promoting products and services. It is convenient for customers to receive email marketing information as it is delivered
directly to their inbox. Email marketing is the best way to reach out to potential customers as well as retain the existing
customers

11. AFFILIATE MARKETING
Affiliate marketing is the process in which an affiliate promotes another company’s products and services and earns a
commission from each sale they make. Through affiliate links we can track the sales.It helps in generating traffic and
thereby increasing the revenue.
To make affiliate marketing work, three different parties are involved:
 Sellers
 The affiliate
 The consumer
The affiliate gets paid in various ways: Pay per sale, Pay per lead & Pay per click. Affiliate Marketing channels consists of
Influencers, Bloggers, Email lists etc

12. INFLUENCER MARKETING
Influencer Marketing is a type of marketing that promotes a brand by targeting key individuals with a large following, who
can influence the buying decisions of their followers. Influencer Marketing requires a detailed assessment of influencers’
preferences and interests to deliver highly relevant content to them. The influencer is paid to promote a product, service
or organization.
Influencer marketing is a hot method in digital marketing. Influencer marketing is all about creating a relationship with your
audience, and producing content that they will find valuable. Influencers creates brand awareness as they create a lot of
engagement on their page for the brand. Influencers act as a mutual friend between brand and the consumer
Influencer are of two types: Macro & Micro
 Categories of Influencers
 Lifestyle Influencer
 Food Influencer
 Travel Influencer
 Fashion Influencer
 Technology Influencer
 MOM Influencers

13. MOBILE MARKETING
Mobile marketing is a digital marketing strategy whose main objective is reaching the target audience through mobiles,
tablets via websites, email, SMS, social media and apps. It helps to communicate with customers directly and advertise
the products and services.

14. BENEFITS OF DIGITAL MARKETING
WORLDWIDE REACH
Through digital marketing we have access to customers globally which helps businesses grow by leaps and bounds.
LOW BUDGET
A properly targeted digital campaign helps to reach right customers at relatively lower costs.
MEASUREABLE RESULTS
Through tools like Google Analytics we can measure the effectiveness of our digital marketing campaign in real time
which enables businesses to make a well informed business decisions which leads to increase in revenue
CUTOMER ENGAGEMENT
Through digital marketing we can target people according to the demographics which enables businesses to build
customer loyalty and create more engagement thereby driving more profits and which it also helps in building customer
relationship which is beneficial for a business in the long run
In short any type of business be it big or small can benefit from incorporating digital marketing strategies depending upon
their spending power since costs can be tailored accordingly

15. CONCLUSION
In nutshell, SEO is all about making your website more visible, more popular and more credible in the eyes of search
engines. SEO is becoming more complex with time because of the number of search engines, the number of keywords
and the number of ways to rank high in search engines. Thus, it is always a good idea to work with an SEO expert instead
of trying to do it on your own.
Since digital marketing has gained momentum in today’s time it is necessary for businesses to be at par with their
competitors and should avail services of digital marketing agencies. Even individuals who are keen to do something in
this digital world should learn digital marketing which can skyrocket their careers. For more information you can visit
https://freelancersacademy.com/