Guide for Digital Marketing at My Property Stores


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My Property Stores Provides the Digital Marketing Services to the Real Estate Agents and Builders in India.

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Guide for Digital Marketing at My Property Stores

  1. 1. My Property Stores Digital Marketing
  2. 2. What is Digital Marketing? Digital Marketing is the process to promote the business or product through Digital Media like Internet, Mobiles, tablets to engage with consumers .
  3. 3. Top Benefits of Digital Marketing Reach : More than 1/3 of the world’s population is on the Internet. It Includes Different Channels: • Paid Advertising • Social Media • Search Engine Optimization • Affiliates Marketing • PR
  4. 4. Cost and ROI(Return on Investment): Digital Marketing is one of the most cost effective methods because of its reach. As compared to other forms of marketing , you can track your ROI(Return on Investment)
  5. 5. Forms of Digital Marketing
  6. 6. Search Engine Marketing? (SEM) Search Engine Marketing is the process of Internet Marketing which helps to boost the website on Search Engine; by optimizing the website on the search engine result page to get maximum relevant traffic which directly affects the sales of an organization.
  7. 7. Classification of SEM
  8. 8. What is SEO ? It’ s a Process of getting free traffic from relevant user, Creating a Brand Name, Visibility and Increase in Traffic & sales.
  9. 9. The results on Search Engine Results Page (SERP) continue to improve every year. It is cost effective (In Comparison to Ad words and PPC). It Definite helps to Increase the Traffic on the websites. Higher Brand Credibility, People Trust Google. Your Competitors Are Doing It. Take Your Business to the Next Level. 60% Of Clicks Go to the First Result. The Results are Permanent
  10. 10. Share of Search Market Google Google : 65 % Yahoo MSN Ask Yahoo : 20 % MSN : 10 % Ask : 3% Others : 2 % Others
  11. 11. Recipe of SEO Keyword Research On Page Factors Title – Keywords - description ALT Name for Images Webmaster Analytics Link Building Internal External Anchor Text Increased Traffic More Leads/Sales
  12. 12. Key for Success of SEO Keyword Ranking. Website Traffic. Increase in "Share of Traffic" per keyword. Increased Revenue/keyword.
  13. 13. What is Google Ad words or PPC? Google ad words or Pay per Click is the advertising process of Google Corporation. It is an online advertising service that places advertising of websites at the top or bottom of, or beside, of the search engine result page for a particular search query.
  14. 14. Facebook Advertising Facebook Advertising is the powerful tool to advertise on Facebook wall; which will appears on left hand side of Facebook wall or on time line. Facebook currently has 6 different ad types that fall in the Ad category: 1.App ad 2.Domain ad 3.Event ad 4.Mobile app ad 5.Page like ad 6.Page post ads •Page post link ad •Page post photo ad •Page post text ad •Page post video ad •Offer ad
  15. 15. Position of Facebook Ads on Facebook Wall Facebook Ads
  16. 16. Position of Google Ad word on Search Engine Result Page (SERP) Google Google Ad(PPC) (PPC) Ad words words
  17. 17. • Google Ad words provides first page Google business listings. • Generates lead and sales faster with Google Ad words Pay Per Click advertising. • Drives targeted traffic to your website instantly. • It helps to control on your daily budget. • Reach buyers at the exact moment when they’re looking for you. • Pay only for clicks- When a buyers views your ad, you don’t pay anything.
  18. 18. Social Media Optimization
  19. 19. What is Social Media Optimization? Social Media optimization is the process to promote the business on various social media platforms like Facebook, twitter, LinkedIn, Google + to create the brand and corporate image of an organization.
  20. 20.  Experience increased traffic to the website from sources other than highly competitive search engines.  Using SMO enhances the website’s visibility and credibility, which helps in high ranking on popular search engines.  It Provides simple communication channel to make personal connections with customers. Social media is an interface of free source of advertising which is effective and cost efficient.
  21. 21.  SMO makes the online business appear more personal to current and potential customers.  The consumers will enjoy the unique ability to instantly contact your company.  Provides ability to quickly update consumers regarding changes in company services or products offered.  Cost effective way to advertise & market the business products or services.  Personal Relationship that one establishes with the consumers will allow to discover more about their specific needs.  Provides the ability to quickly popularize your company’s products and services.
  22. 22. Email Marketing
  23. 23. Why Email Marketing? • E-mail marketing is cost effective marketing compared to mainstream marketing channels. • Target fans to your property or brand • Email marketing doesn't necessarily require a huge team or technical experts in order to be successful. • Due to the immediacy of email, a business can start seeing results within minutes of its emails being sent. • Get Immediate reach, traffic on the website and the brand.
  24. 24. Content Marketing
  25. 25. Follow Us Contact US My Property Stores Email ID – Phone - 022 - 61880463 / 64 8689999053