Digital Marketing refers to the activity of promotion of buying and selling of product or service through digital channels, such as social media, emails, SEO, etc. The Purpose of digital marketing is to have the ability to understand the customer and reach out to them online.
2. Digital Marketing refers to the activity of promotion of buying and
selling of product or service through digital channels, such as social media,
emails, SEO, etc.
Its Purpose is to have the ability to understand the customer and
reach out to them online
3. The practice of reaching customers online through digital channels with
the aim of turning them into customer.
Digital channels are the communication method or platform a business
can use to reach their target audience online.
4. Digital Marketing Channels
Website Marketing
Pay-Per-Click Advertising
Content Marketing
Email Marketing
Social Media Marketing
Affiliate Marketing
Video Marketing
SMS Messaging
5. Website Marketing
A website is the centerpiece of all digital marketing activities. A website
should represent a brand, product, and service in a clear and memorable
way. It should be fast, mobile-friendly, and easy to use.
Pay-Per-Click Advertising
Pay-per-click advertising enables marketers to reach Internet users on a
number of digital platforms through paid ads. Marketers can set up PPC
campaigns on google, Bing, LinkedIn, Twitter, Pinterest, or Facebook and
show their ads to people searching for terms related to the products or
services.
6. Content Marketing
The goal of content marketing is to reach potential customers through the
use of content. The tools of content marketing include blogs, e-books, online
courses, infographics, podcasts, and webinars.
Email Marketing
it is still one of the most effective digital marketing channels. This type of
marketing allows companies to get in touch with potential customers and
anyone interested in their brands through emails.
7. Social Media Marketing
The primary goal of a social media marketing campaign is brand awareness
and establishing social trust. Promoted posts and tweets are two examples
of social media marketing.
Affiliate Marketing
It is one of the oldest forms of marketing. With affiliate marketing,
influencers promote other people’s products and get a commission every
time a sale is made or a lead is introduced.
8. Video Marketing
YouTube is one of the most popular search engines in the world. A lot of
users are turning to YouTube before making a buying decision, to learn
something, read a review, or just relax.
SMS Messaging
Companies and nonprofit organizations also use SMS or text messages to
send information about their latest promotions or give opportunities to
willing customers. As technology has advanced, many text-to-give campaigns
also allow customers to directly pay or give via a simple text message.
9. Key Performance Indicators in Digital Marketing
Blog Articles
Clickthrough Rates
Conversion Rate
Traffic on Social Media
Website Traffic
10. Blog Articles
Marketers can use this KPI to figure out how many times a company
publishes blog posts each month.
Clickthrough Rates
Companies can use this KPI to figure out how many clicks take place for
email distributions.
Conversion Rate
This measure focuses on call-to-action promotional programs. These
programs ask consumers to follow through with certain actions, such as
buying a product or service before the end of a promotional period.
11. Traffic on Social Media
This tracks how many people interact with corporate social media
profiles. This includes likes, follows, views, shares, and/or other measurable
actions.
Website Traffic
Marketers can use this metric to track how many people visit a
company's website. Corporate management can use this information to
understand whether the site's design and structure contribute to sales.
