1. Shruti Amin
Fullerton, CA 92835 Email: shrutiamin@me.com
Phone: : 818-212-8391 https://www.linkedin.com/in/shrutiamin/
Pro j ect M anager  D i gi tal M arketi ng M anager  Busi ness & E xecuti ve S uppo rt
A top-performing manager and analyst in IT and in the digital media field, with over 12 years of advertising and online
marketing experience. Committed to improving company-wide processes and improving service delivery within
organization. Successful at developing and building working relationships with executives, clients, vendors and
managerial staff. Excellent communication and interpersonal skills. Ability to think strategically to visualize short
and long term goals. Dedicated to delivering high quality multimedia products that serve needs of client and company
leadership. Extremely successful at providing department and executive support at a high level, including working
with internal and external clients and teams. Able to manage multiple high impact projects from inception to
implementation. Strong organizational skills and attention to details. Ability to prioritize tasks, ensuring that project
goals are obtained on schedule and within budget.
Area s of Exp ertise
 Marketing & Media Technology
 Project Support & Analysis
 Public & Media Relations
 Strategic Media Integration
 Brand & Social Media Management
 Video Production
 Process Improvement
 Executive Relations & Support
 Project Management/Budgeting
 Copywriting & Script Writing
 Leadership, Coaching & Mentoring
 Video Streaming Technology
 Content Creation & Editing
 Visual Communication Technology
 IT Service Delivery Optimization
Key Ac c omp lish ments
 Directed and managed the implementation of new Video Communications Department for IT Division at SCE,
producing dozens of in-house videos, which saved the company over $500,000 in production costs.
 Directed and led project team in development and implementation of an enterprise-wide solution for video
streaming which provided a cost-saving solution for SCE Corporate Communications Division that established
current video communication process and protocol.
 Led a team of engineers, architects and project team members in developing innovative video technology
processes using new products and techniques, to help employees become more productive and increase
company-wide communication.
 Within the first year of establishing the Cable Network Media Buying Division at advertising agency, increased
company revenues by establishing a new cost-effective process for packaging client media buys and executing
network media deals, streamlining our business processes and increasing ad revenues.
 Negotiated deals with television advertising executives in the multi-million dollar range for existing and potential
clientele.
 Built key, long-lasting business relationships with outside vendors, and internal SCE business clients to enhance
business processes and help complete project goals in a timely manner and within budget.
Professiona l Exp erienc e
SOUTHERN CALIFORNIA EDISON, CALIFORNIA AUGUST, 2015 – DECEMBER 2015
@BUSINESS, INC./INFOSYS - CONTRACTOR
PERFORMED PROJECT SUPPORT ANALYSIS & CHANGE MANAGEMENT
 Provided technical and analytical support, and direction to internal and external client organizations.
 Supported project change requests utilizing Change Management/Release Management/Demand
Management protocols.
 Led a team to define and improve Demand Management and Change Management processes.
 Created and delivered Change Management processes and protocols for contractors on-site to learn the new
Change Management system.
 Attended business process design meetings and helped determine solutions for critical issues.
 Established relationships with stakeholders to determine and confirm project requirements.

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 Designed proposals encompassing stakeholder requirements and service scope, with key understanding of
technical and business requirements.
GREEN BOTTLE PICTURES, WEST LOS ANGELES, CALIFORNIA FEBRUARY, 2015 – AUGUST, 2015
PRODUCTION FINANCE COORDINATOR
PERFORMED PROJECT SUPPORT ANALYSIS & MANAGEMENT
 Provided television production company employees and staff with financial procedures and accounting
support.
 Managed billing, client payroll and accounts payable for several reality television productions.
 Served as liaison between executives and staff to effectively communicate current production accounting
processes and executive financial procedures and best practices.
SOUTHERN CALIFORNIA EDISON, IRWINDALE, CALIFORNIA JULY, 2011 – DECEMBER, 2014
DIGITAL MEDIA TECHNOLOGY PROJECT MANAGER/IT – TECHNOLOGY DELIVERY MANAGEMENT (TDM)
Project Manager for Enterprise Video Streaming Project aligning with corporate strategy for implementation of
new video streaming technology across the enterprise.
 Planned and implemented new video communications department for IT Division, producing dozens of in-
house videos saving the company over $500,000 in production costs.
 Served as project manager from intake to implementation on all IT digital media projects, including
requirements documentation and analysis, budgeting, resource assignment, milestone and deliverable
documentation and reporting.
 Served as primary contact and integration point for all IT video and media digital projects, coordinating with
executives, key stakeholders and project team members. Communicated delivery dates, changes in scope, and
business stakeholder requirements, while keeping project goals on target.
 Managed and directed cross-functional teams to address strategic issues and accomplish business objectives
through line managers and employee teams.
 Directed and led research, development and implementation of enterprise-wide solution for video streaming
across the company, providing a cost-saving solution for Corporate Communications Division.
 Project manager for IT-TDM department, responsible for process improvement and served as a liaison
between the business and IT, overseeing, analyzing and improving technological processes with direct
operational impact.
 Developed the process for client and business communications to manage and promote key messaging across
the corporation, reaching over 17,000 employees.
 Utilized 12+ years supervisory experience to manage and lead teams in promoting and sharing stories across
all IT, providing clients with information about new promotional opportunities and current public relations
campaigns in progress.
 Responsible for developing, implementing, and maintaining the comprehensive communications strategy in
support of business objectives across the company.
 Strategized and executed digital media plans that aligned with company goals to promote use of new tools
and technology across the enterprise.
 Recommended and implemented organization and internal business operations policies and procedures.
 Responsible for strategic planning and department promotion by raising awareness through complex brand
marketing campaigns, including Cyber security Awareness Campaign and Office 365 Rollout Campaign.
 Managed multiple projects and the production of content in IT across a wide range of hardware and
applications, including Mac, PC, MS Office, Adobe Creative Suite, Visio, HTML, and RSS Feeds.
 Developed positive working relationships with external vendors and internal partners, and cultivated strong
relationships with key company executives and stakeholders.
 Continuously analyzed and provided research on marketing trends and current marketing conditions to
enhance core business processes.

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SOUTHERN CALIFORNIA EDISON, IRWINDALE, CALIFORNIA JULY, 2007 – JULY, 2011
BUS - PROJECT MANAGER FOR DIRECTOR OF IT-TECHNOLOGY & RISK MANAGEMENT (TRM)
 Presented key analysis and provided research on marketing trends and current marketing conditions to
enhance core business processes, in alignment with IT Leadership goals.
 Utilized project management tools and techniques to complete/track projects and assignments including
updating status for stakeholders.
 Successfully executed the Center of Competency’s Summer Intern Program while supervising a group of over
50 interns, managed teams as they completed summer tech projects, and coordinated the collaboration
between various IT groups and interns.
 Produced over a dozen video projects in less than two years, saving the department over $100,000 in
expenditures, conceptualized story lines for videos, wrote script and audio copy, and published content.
 Managed the summer intern program in IT, utilizing community involvement within the university setting, in
collaboration with Cal Poly Pomona University representatives.
 Directed final project presentations, and utilized various multi-media platforms to present results, including
PowerPoint, Prezi, traditional video, and social media marketing platforms.
 Supervised business support functions for the office of the Director of TRM, including human resource
planning, space/facilities planning, training, organizational safety, information and/or technology
management or vendor management.
 Managed and executed all marketing strategies relating to promotion of the Center of Competency, using
multi-media platforms to reach internal and external audiences. This required developing more creative
ways to capture audience’s attention while continuing to deliver company and department messages and
initiatives.
 Responsible for budget oversight, project scheduling, statistical/operational reporting, and/or back office
support functions.
 Served as a key member of an IT Director’s staff and provided indirect and matrix leadership of staff,
conducting projects and activities including operations, budgeting, people programs, planning, and
maintaining an efficient flow of information to and from the Director’s office.
 Demonstrated sound leadership skills to set priorities, achieved desired outcomes through facilitation,
collaboration, negotiation and influence.
GSP/ROBERTSON ADVERTISING AGENCY, HOLLYWOOD, CALIFORNIA 1994 – JULY, 2007
EXECUTIVE VICE PRESIDENT
Promoted from Product Manager to VP of Ad Sales within one year of joining the company.
 Developed and designed the new Cable Network Media Buying Division which changed the core business
from product placement to media ad sales.
 Designed and initiated a new marketing automation process to formalize all media buying and planning,
including tracking, analysis and reporting of marketing goals.
 Within the first year of establishing the Cable Network Media Buying Division, increased the company’s
revenues by creating a new cost-effective process for packaging client media buys.
 As an integral part of a fast-paced agency, worked directly with clients and network executives to execute
client corporate marketing objectives achieving high ROI for multiple clients.
 Managed and supervised staff of agency employees by providing coaching and professional development and
established a collaborative work environment for good flow of ideas which resulted in maximizing client’s
marketing goals.
 Executed performance evaluations and professional development plans for employees.
 Responsible for planning, executing the creative development of media tracking and analysis.
 Developed and executed television marketing plans and provided online content management for clients.
 Organized, developed and worked in the online environment, utilizing cable network websites tied to
television marketing campaigns to provide cross-functional marketing strategies.
 Conducted and led strategic planning sessions for all traditional media buys, improving service delivery for
all clients. Responsible for managing budgets and reporting ROI for clients’ annual media plans.
 Prepared and presented complex media presentations illustrating multi-year advertising campaigns for
targeted products and clients.
 Acted as company representative in multi-media meetings with entertainment advertising executives from all
major television networks including NBC Universal, Discovery Networks, Fox/FX Networks, and Food
Network.

4. Shruti Amin Resume, Page 4
 Negotiated deals with television advertising executives in the multi-million dollar range for existing and
potential clientele, including complex contract negotiations for multiple client portfolios.
Education & Certification
Bachelor of Arts, Theatre Arts, State University of New York, Stony Brook, NY
(Graduated with GPA 3.4)
Computer/Technical Skills
Proficient in Microsoft Office Suite, O365, SAP
Expert in iMovie
Knowledgeable in Final Cut Pro
Experience in Microsoft Project
Experience in Adobe Creative Suite along with other graphic design and video editing tools and software
Extensive experience in Mac based operating system and multi-media related Apple products
Skilled in Photo Shop
Skilled in social media and other uses of internet for marketing
Experience using high-quality camera equipment and film lighting equipment, including green screen technology