2. Mission Statement
To build a fast paced career in the diverse field of Digital Business with strengths in
Innovation Consultancy, NPD, operations, client servicing, business development and
management in a dynamic brand and co. utilizing all my skills and abilities to the
company’s expectations. I work as a global trend-hunter, new media consultant,
futurist and key note speaker.
I truly believe that what you do for work you truly have to enjoy through and through
otherwise you won’t last long. I have a genuine passion for the Online Field and can
put my hand over my heart and say I LOVE the field I work in. I’m constantly increasing
my knowledge in the sphere by reading and self teaching myself. I’m a member of and
and have worked on over 30+ scalable websites, blogs and communities in my spare
time over the last 16 years and have held a number of Mid and Senior positions in the
Research, Data and Technology space over the last 13 years.
I'm currently writing my first E-book YOURALITY- How the digital landscape is
changing your reality.
3. Skills & expertise
Innovation Specialist
Global Trend Hunter
Keynote Speaker
Future Studies
New media and technology
Writing
Research 2.0, Data and Online Research
Digital and Social Media Marketing
Digital and Content Strategy
Entertainment Marketing
4. Work experience
January 2010-May 2012: Technical Services Innovation
Specialist at Colmar Brunton (Australia)
Working closely with the Director of Technical Services, Community Manager, the DA Manager, Marketing and
Communications, third party clients and key internal stakeholders to ensure the seamless execution of a variety of online
projects. Passionate about our Online business , Prashant has identified many opportunities for new revenue and by
pushing the envelope for how we currently do research in the Online space. An innovation specialist, Prashant plays an
active role in the development, implementation and execution of new products and is recognized as a thought-leader in
the Social Media space. Prashant is a member, speaker and contributor to the Australian Market and Social Research
Society (AMSRS) and Australian Marketing Institute (AMI)
Helped develop one of Austalia's first MROC's (Market Research Online Communities)
product
Refine the Your Community product, cementing CBR as the regional thought leaders
Selling concept to internal stakeholders at CBR and clients
Developed and created branding and help further improve design
Spoke at all National AMI (Australian Marketing Institute) events
5. Work experience
January 2008-January 2012: National Online Research
Manager at Your Source (Australia)
To work within the Online Department, managing projects, supervising junior project managers, working alongside the
Panel Manager for panel growth and retention, working closely with internal and external clients to introduce the most
effective solutions in the Online research space
Staff Supervision: Manage online project managers, setting and assisting staff achieve
their KAs. Two full time direct reports, 1 half time direct report.
Quoting: Distributing and quoting online projects to meet revenue and profit targets.
Advising clients on alternative and appropriate approaches to suit methodologies. Also
approving all quotes done by staff.
Profit Maintenance: Online field projects managed within budget (30% profit) and time
frames.
6. Work experience
January 2004-December 2007: Senior Operations
Executive (Online) at Nielsen Company
Plan, schedule and establish workflow in accordance with established standards and
schedules
Achieve our delivery schedules with ongoing emphasis to improve efficiency, accuracy,
timeliness and cost-effectiveness
Monitor work progress to ensure projects are completed at high standard within
specified schedule
Ensure proper project costing, quote all Online costings.
Costing large scale and complex multi-country studies by gaining the most competitive
quote from external sample providers for translations and sampling.
Strengthening relationships with external translators and sample providers
7. Work experience
January 2004-December 2007: Senior Operations
Executive (Online) at Nielsen Company
Set-up of Online Projects using ConfirmIT software (routing survey specs, quotas,
reports)
Testing of Online projects ensuring they follow they specified specifications
Achieve our delivery schedules with ongoing emphasis to improve efficiency, accuracy,
timeliness and cost-effectiveness, as well as reducing cycle times.
Scripting and producing tables and data output using Quantum software
Checking the data to ensure that produced output is correct.
Set-up and testing of “Flash” surveys to ensure data is captured in accordance with
internal proprietary offerings.
Provide support to Clients and internal Client Service on software queries and data
setup.
8. Personal experience
A highly active technology, internet, media and
entertainment geek who has been an ardent blogger and
writer for the last 16 years closely watching the digital
disruption in relation to its impact across new media,
consumer electronics, data & research, marketing,
distribution of cinema and TV content and I bring with me
extensive, hands-on knowledge and experience of the
digital space.