1. SUMMARY
 In-depth experience operating within cross-functional teams (e.g., Marketing,
Sales, Analytics, Operations)
 Experience communicating analysis and fielding questions from senior executive
team
 Attain strong business acumen, strategy and cross-industry thought leadership;
acquire ability to research, analyze & determine how and where the client should
progress
 Define specific performance measures, targets, and goals to enable clients to
measure success; articulate how the metrics contribute to the business case and
link to client's overall strategy
 Self-Motivator with the ability to work autonomously while managing tasks and
deadlines appropriately.
May 14 till date
Dell India Commercial Marketing & Dell APJ EUC Marketing
Senior Analytics Consultant
> Monitoring Marketing KPIs for generating insights and investigating root
cause for business problems using multiple reports and data sources.
> Collaborating with multiple stakeholders across various countries in order
to review Marketing Performance
> Supporting various Marketing professionals to plan effective contact
strategy and Account Identifications for highest ROI of Marketing Spends
and Initiatives.
April 14 to April 15
Sales Data Analyst for Dell Centre for Entrepreneurship (CFE)
Analytics Consultant
> Generating weekly reports to monitor revenue, units and margin growth
over the time with entrepreneurial accounts.
> Quarterly Forecasting Targets for Sales and Revenue based on historical
performance through Time Series Analysis and business inputs to optimize
business spend
April 14 to April 15
Contact Strategy for Dell EMEA Email Marketing
Analytics Consultant
> Handling complex processes to gather data from multiple databases and
perform cross database queries using various tools in order to generate
comprehensible reports to be efficiently consumed by Marketing
Professionals.
> Succeeded in identifying various manual processes and improved ease of
execution by saving 20 hours weekly through automation using tools like
SSIS.
Shreya Nag
Business Intelligence Analyst
Email : shreya.nag@live.com
Mobile : +91 72591 19523
LinkedIN : in.linkedin.com/in/shreyanag
I have over 2 years of experience
working in analytics. Currently,
working with client Dell, as a Business
Intelligence Analyst, I help monitor
various Business Metrics and draw
insights to improve performance of
Marketing Team.
Previously, I have worked in various
data-driven analytical solutions
helping create various tools to solve
different business problems.
About Me

2. Page 2
Dec 14 to Mar 15
Brillio - Forecasting Tool
Management Trainee
> Design of UI for the Tool taking into account all parameters required in
efficiently handling all kinds of Forecasting Data.
> Learning R Shiny Platform in order to intimidate the statistical team to
implement algorithms on the new platform.
> Coordinating among various domain experts in order to integrate the Tool
to work seamlessly as a forecasting tool
Nov 14 to Apr 15
SFB Credit Card Health Portfolio
Management Trainee
> Generating Monthly Credit Card Health Portfolio Report with knowledge on
SAS and Excel VBA Macro Automation.
> Automation and Creation of Ad-hoc reports in order to increase the
efficiency of processes and introduce novel ways to understand data which
received client appreciations.
> Generate Trends and Insights in order to identify anomalies of behavior
and take pro-active measures to mitigate risks.
Nov 14 to Apr 15
Brillio - Google Analytics Tool
Management Trainee
> Designing and Implementation of a custom tool in WPF platform in VB.NET
to monitor company website performance and generate customizable
reports and data.
SKILLS AND DOMIAN EXPERIENCE
 Marketing Domain
o Descriptive Analytics
o Root Cause Analysis
o Executive Presentations for Business Performance Reviews
o Data Visualization
 Technology
o Excel, Excel VBA, SQL, SSIS, SAS, R, Python, Tableau
o Automation, Tool Creation
o CRM: Salesforce
 Soft Skills
o Communication
o Stakeholder Management
o Handling multiple project with strict deadlines
o Working in fast-paced dynamic environment
Education
 M. Sc. Computer Science, Christ University,
2012 - 2014
 B. Sc. Computer Science, St. Xaviers’ College,
2009 - 2012
Honors and Awards
 Brillian of the Month, Brillio, April 2016
 Marketing Rookie Award, Dell Marketing
Team, March 2016
 Spotlight Award for Innovative Products,
Brillio Forecasting Tool, January 2015
 Best Project Award, E-Health Card -
GetWellSoon, Christ University, February
2013

Publications
 USB Based Dynamic Authentication Alert
System for Computers, International Journal
of Computer Applications, December 20,
2014
 Design and Analysis of EyeSeeYou : Computer
Surveillance Software, International Journal
of Research in Information Technology
(IJRIT), June 16, 2013
Academic Projects
 GetWellSoon – E-Health Management
System, Christ University, February 2013
 USB Based Dynamic Authentication Alert
System for Computers, Christ University,
December 2012
 EyeSeeYou – PC Surveillance Software, St.
Xaviers’ College, March 2012
References
Available upon request
Certifications
 Online Marketing Fundamentals, License No.
75B665, Lynda.com
 Foundations of Business Analytics :
Prescriptive Analytics, License No. 890F87,
Lynda.com
 Inbound Digital Marketing Course, Licence
No. UC-8Q6OW71H, Udemy