Deepika Nayak is a senior consultant and delivery lead with over 7 years of experience in market research for the retail industry. She has strong skills in analytics tools like Spotfire, Xcelsius, Alteryx, KNIME, Microsoft Excel, SQL, R, and PowerPoint. Currently she manages a team of 16 people providing consulting services and analytical solutions to clients. Previously she has worked on projects involving web analytics, price analysis, consumption forecasting, and creating reports using retail audit and syndicated data.

1. DEEPIKA D. NAYAK
Email: deepikan1987@gmail.com Mobile: +91 9769 365 609
+91 9699 485 929
Address: 1, Gavdeviprasad Bldg, Manpada Rd,
Pandurangwadi, Dombivli (East), 421201, India
7.6 years of Market Research Expertise in Retail Industry with strong analytical and technical skills.
Provides high-end consultingto clients to help them sharpen their business strategy with the help of multipleclient
databases,technical tools likeSpotfire,Xcelsius,Alteryx,KNIME, MicrosoftWord, Advanced Excel/ Vba, SQL
intermediate level,R basics, PowerPointapplications.
Go to person for internal teams, generate knowledge sharingtrends in the team to meet the clientrequirements.
Highly organized with the ability to efficiently manage multipletasks and resources.
Good Team Player and proven capabilities in ProblemSolving,Quality Standards Commitment and maintaininggood
relation with clients and vendors.
PROFESSIONAL EXPERIENCE
Fractal Analytics Pvt. Ltd. Mumbai, November 26, 2012 – Present
Senior Consultant March 2016 – Present (Research and Analytics Department) for largest CPG Selling and Market
operations team.
Role is divided into 2 parts:
1. PROJECT MANAGEMENT-
 Effective and efficient project management, ensuring timely delivery of projects with 0 defects.
 Managing team of 16 people consisting of college pass outs, analysts and senior analysts for providing
best in class solutions.
 Handling 2 different engagements where I am involved in creating Complete project plan, maintaining
delivery tracker, linkage between client and my team for project status, creating and handling Change
request tracker, issue tracker and root cause analysis
 Maintaining good client relation
- Achievement- With continuous efforts and on- time delivery, the engagement with the client has
grown from 1 person to 5 people team
 Cross functional interaction with IT&in-lineBusiness teams – Marketing, data/vendor & marketing
operation vendors
 Design trainingand development programs for new joinees in the team
2. DELIVERY LEAD AND BUILT ANALYST-
 Built analyst for Asia team where my role is to create new applications, algorithms.
 Bring in stability in the projects, Innovation and automation in the project.
 Ensuring high customer satisfaction score and net promoter scores for myself and my team.

2.  Designed analytical frameworks and solutions on cross functional business problems ranging from
marketing, demand planning, pricing and promotions, category management.
Senior Analyst- November 26, 2012 – March 2016 (Research and Analytics Department) for largest CPG Selling and
Market operations team.
 Develop sophisticated analytical solutions across various countries/regions : Turkey, Latin America,
North America, Canada
 Mainly worked on web analytics projects in media domain, creating Price letters and Financial
stimulators for clients,pricediagnostics tool for LA, global consumption forecasting using Time series
forecasting in R, Price elasticity analysis using linear regression concept in spotfire.
 Mentoring new joiners in the team
Achievements
 Consistenton NPS and Quality of Service(QoS) of 99.8%
 Winner for KNIME certification
 Inception Projects firstprizeholder in mentoring team and organisingtheprocess
 Created videos and one pagers for better business development concept for team
WNS Pvt. Ltd. Bangalore, September 12, 2011 - November, 20 2012
Senior Analyst (Research and Analytics Department) for largest CPG customer
 Analyze and interpret customer, competitor and market intelligenceacross themarketing spectrum on customer
segmentations and productcategories with the help of Excel based dashboards
 Integrate data from diversemarket sources to providethe business developers with information on CPG markets
that leads to future business opportunities
Achievements
 Achieved “Shooting Star” award Q4 2012 for timely delivery of high quality and innovative output
Brandscapes Worldwide Pvt. Ltd. Mumbai, March 23, 2009 - August 31, 2011
Analyst (Analytics Department) for largets beverage company
 Worked on creating/ modifying the monthly, quaterly and yearly executive summary reports
 Reports were based on the Retail Audit data, internal TCCC data and the Local agency data; syndicated data source
likeCanadean and Euromonitor for ad hoc reports
Achievements
 Conducted in-housetrainingon Excel vba and Xcelsiustool

3.  Handled telephonic interviews and face to face interviews (Surveys) as a part of employee trainingprogram
ACADEMIC DETAILS
Year Degree Insti tute Percentage
2014 Busi ness Management
Insti tute of Chartered Fi nancial
Anal ysts of India Uni versity(ICFAI),
Tri pura
65%
2008
Bachel or of Sci ence
(Informati on Technol ogy)
Mumbai Uni versity, India
61%
2005 HSc (Sci ence) Mumbai Uni versity, India 68%
2003 SSC Maharashtra Board, India 81%
PERSONAL DETAILS
Date of Birth: 17th October 1987, Female
Nationality: Indian
Marital Status: Single
Languages Known: English,Marathi,Hindi,Konkani,Kannada